Mastering the Market: with Aggie Burnett
02/19/24 • 40 min
Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of starting your own product line or scaling your existing brand, Aggie's insights are invaluable. Let's dive in!
Key Topics:
1. The Leap from Glamour Magazine to Entrepreneurship: Aggie shares her transition from the editorial world to launching her own beauty brand.
2. The Importance of Market Research: Lessons learned from launching a brand and the critical role of understanding your target customer.
3. Leveraging Relationships and Resources: How Aggie used barter and partnerships to launch and grow her business without traditional funding.
4. Challenges in the Product Space: Navigating supply chain issues, trademark pitfalls, and the importance of planning for profitability.
5. Strategies for Scaling: Focusing on hero products, optimizing sales and marketing efforts, and the potential of AI and automation to streamline operations.
Questions to Consider:
1. Are you fully leveraging your network and resources to launch or grow your business?
2. Have you identified and focused on your hero product to scale your brand effectively?
3. Are you prepared for the challenges of the product space, including supply chain management and protecting your intellectual property?
Aggie's journey from a beauty editor to a successful entrepreneur and consultant is a testament to the power of leveraging one's skills, understanding the market, and being resourceful. Whether you're in the beauty industry or any other product-based business, the principles of innovation, strategic partnerships, and focused growth are universally applicable. Dive into this episode to learn how you can apply these lessons to your own entrepreneurial journey and become a leader in your niche.
Resources:
About the Guest:
AB Creative is a beauty brand consulting and educational firm for founders aiming to launch, grow and scale their beauty businesses. Services include 1:1 coaching and consulting, DIY courses, as well as a beauty brand accelerator and mastermind to support founders in powerfully positioning their brand, amplifying it with media, and scaling it through wholesale, e-commerce, and B2B. abcreativenyc.com
For more info on the host:
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @thepitch.club !!
Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of starting your own product line or scaling your existing brand, Aggie's insights are invaluable. Let's dive in!
Key Topics:
1. The Leap from Glamour Magazine to Entrepreneurship: Aggie shares her transition from the editorial world to launching her own beauty brand.
2. The Importance of Market Research: Lessons learned from launching a brand and the critical role of understanding your target customer.
3. Leveraging Relationships and Resources: How Aggie used barter and partnerships to launch and grow her business without traditional funding.
4. Challenges in the Product Space: Navigating supply chain issues, trademark pitfalls, and the importance of planning for profitability.
5. Strategies for Scaling: Focusing on hero products, optimizing sales and marketing efforts, and the potential of AI and automation to streamline operations.
Questions to Consider:
1. Are you fully leveraging your network and resources to launch or grow your business?
2. Have you identified and focused on your hero product to scale your brand effectively?
3. Are you prepared for the challenges of the product space, including supply chain management and protecting your intellectual property?
Aggie's journey from a beauty editor to a successful entrepreneur and consultant is a testament to the power of leveraging one's skills, understanding the market, and being resourceful. Whether you're in the beauty industry or any other product-based business, the principles of innovation, strategic partnerships, and focused growth are universally applicable. Dive into this episode to learn how you can apply these lessons to your own entrepreneurial journey and become a leader in your niche.
Resources:
About the Guest:
AB Creative is a beauty brand consulting and educational firm for founders aiming to launch, grow and scale their beauty businesses. Services include 1:1 coaching and consulting, DIY courses, as well as a beauty brand accelerator and mastermind to support founders in powerfully positioning their brand, amplifying it with media, and scaling it through wholesale, e-commerce, and B2B. abcreativenyc.com
For more info on the host:
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @thepitch.club !!
Previous Episode
Redefining Abundance: Money Mindset and Subconscious Healing with Corene Phelps
Today, we're diving deep into a topic that touches all of us, yet often remains unexplored to its fullest potential - our relationship with money and our subconscious patterns that shape this dynamic.
With the amazing Corene Phelps by my side, we'll unravel the layers of money mindset, the power of the subconscious, and strategies to align ourselves with true abundance. Whether it's the beginning of a new year or a moment of seeking change, understanding our money mindset is a timeless journey. So, let's get started.
Key Topics:
1. The Intersection of Money Mindset and Personal Transformation: How Corene's journey from luxury real estate to personal wellness coaching illuminates the deep connection between our careers, personal growth, and financial well-being.
2. Understanding the Subconscious: Exploring how our subconscious beliefs shape our reality and the tools like hypnosis and breathwork that can aid in rewriting these deep-seated narratives.
3. The Role of the Nervous System: A look into how our nervous system's state can influence our behaviors and decisions, especially around money and productivity.
4. Practical Tools for Transformation: Sharing accessible methods, such as tapping and hypnosis, that can help individuals connect with their bodies, calm their minds, and foster a healthier relationship with money.
5. Investing in Ourselves: Insights into the importance of self-investment and the criteria she uses when deciding to invest in other companies, offering a unique perspective on valuing our own growth and the ventures we support.
Questions to Consider:
1. How do my current financial habits reflect my deeper beliefs and fears about money and success?
2. In what ways have I been operating from a place of scarcity, and how can I start to cultivate a mindset of abundance?
3. What practical steps can I take to begin aligning my subconscious beliefs with the financial and personal life I desire?
Now, go give this episode a listen and start your journey towards a healthier, more abundant relationship with money and yourself.
Resources:
About the Guest:
Corene Phelps is a former D1 athlete who left a successful career in luxury real estate for entrepreneurship, investing and personal development. As a renowned expert in personal transformation, Corene is dedicated to helping individuals break free from limiting beliefs and create a life of abundance. With her qualifications as a Nervous System Success Coach, Breathwork therapist, Master NLP Practitioner, and clinical hypnotherapist, Corene brings a wealth of knowledge and experience to empower you on your journey toward optimal well-being and performance.
For more info on the host:
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @thepitch.club !!
Next Episode
How to Live a Bigger Life
In this powerful episode of Becoming You, Rebecca Cafiero shares her deeply personal journey of intentionally downsizing her life in order to live more fully.
After moving from a 6,000-square-foot home in Silicon Valley to a cozy 1,400-square-foot cottage in Carmel-by-the-Sea, Rebecca discusses the importance of slowing down, embracing challenges, and realigning your life with your core values.
She explores how these intentional changes have not only led to more joy and presence but have also created space for significant personal and professional growth.
Key Takeaways:
- The Real Meaning of a "Big Life": It’s not about material success but about being brave, impactful, and genuine.
- The Power of Slowing Down: How stepping back can actually propel you forward in unexpected ways.
- Reconnecting with Values: Why simplifying and downsizing can lead to greater fulfillment and happiness.
- Creating Space for Growth: The importance of auditing your life and making intentional changes to allow for new opportunities.
Tune in to learn how embracing change and living with intention can lead to a more joyful, impactful life.
Connect with Rebecca:
Instagram: http://instagram.com/rebeccacafiero
Website: https://www.rebeccacafiero.com/
Be recognized as an expert in your field, get in front of THOUSANDS of potential clients, and INCREASE YOUR BOTTOM LINE...without wasting YEARS trying to figure it out on your own.
Enrollment in Pitch Club is OPEN NOW! https://www.rebeccacafiero.com/innercircle
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