Becoming You Podcast

Anyone else feel a bit overwhelmed by clutter? In your calendar, in your house, in your life? Where you don't feel like you can catch a breath? Or like you need to first clean and make room before you start anything new? Or worse, you feel like you don’t start anything because you've got so much going on, you can't figure out where to start?⁣

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And even organized clutter is still clutter!⁣

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I'd been feeling a bit stuck on a few projects (my book and some of my business pursuits) because there was SO MUCH going on.....and my office was a reflection of that! And despite multiple attempts to get things organized and to get rid of things I didn't need, I kept making excuses of why I needed to keep something (and then basically reorganized new piles). ⁣

Even though my office might look somewhat neat to a stranger, it was mirroring my life, books overflowing the bookshelves (yes, color coordinated), thank you cards to be mailed under my desk and the closet, oh, the closet....years of Christmas Cards I would someday create an album out of!

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The team from Put Together Place came in a few weeks ago and literally, did magic! I can't explain how much lighter I feel, how much I love the new space and how inspired I am to work in it! ⁣

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Three things I learned and now believe about creating space!⁣

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1. Empty space isn't just physical, it's mental. ⁣

As they hauled out boxes of books, redundant electronics and even fancy dresses I no longer need, I could just FEEL the space in my mind as well. I sat down and edited my book.....finishing in two hours what I thought would take 12!⁣

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1. Hire a professional. We are too attached to our clutter, whether it's commitments, books, photos, or even relationships.⁣

I had attempted to do it before on my own, but I was too close to the clutter, too attached. Sometimes, someone further away can see the picture more clearly. And they LOVE doing this (I do not)!⁣ And when you see someone else holding your stuff with no emotional attachment, it is SO much easier to LET IT GO.

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1. Don't underestimate how quickly space can be opened and what it will allow room for!⁣

The team finished more in one day than I could have done on my own in a week (because I would have been constantly distracted)! And more importantly, when it was done, I felt a total energetic flow! I finished my book, took care of a few other items that had been on my to do list and I wanted to KEEP going! I feel SUCH room for the goals I have this year, instead of wondering how I'm going to accomplish them with everything I have going on!

I just got back from 10 days of travel, inspired and ready to dive into some projects. Coming home to an organized, minimalist-ish office means no overwhelm. That space creates clarity. ANd clarity creates action.

Once you create the space, resist the urge to fill it back up! One thing we rarely schedule time for is the time to breathe, to think, to BE.

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

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Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of starting your own product line or scaling your existing brand, Aggie's insights are invaluable. Let's dive in!

Key Topics:

1. The Leap from Glamour Magazine to Entrepreneurship: Aggie shares her transition from the editorial world to launching her own beauty brand.

2. The Importance of Market Research: Lessons learned from launching a brand and the critical role of understanding your target customer.

3. Leveraging Relationships and Resources: How Aggie used barter and partnerships to launch and grow her business without traditional funding.

4. Challenges in the Product Space: Navigating supply chain issues, trademark pitfalls, and the importance of planning for profitability.

5. Strategies for Scaling: Focusing on hero products, optimizing sales and marketing efforts, and the potential of AI and automation to streamline operations.

Questions to Consider:

1. Are you fully leveraging your network and resources to launch or grow your business?

2. Have you identified and focused on your hero product to scale your brand effectively?

3. Are you prepared for the challenges of the product space, including supply chain management and protecting your intellectual property?

Aggie's journey from a beauty editor to a successful entrepreneur and consultant is a testament to the power of leveraging one's skills, understanding the market, and being resourceful. Whether you're in the beauty industry or any other product-based business, the principles of innovation, strategic partnerships, and focused growth are universally applicable. Dive into this episode to learn how you can apply these lessons to your own entrepreneurial journey and become a leader in your niche.

Resources:

Aggie’s Instagram

Aggie’s Website

About the Guest:

AB Creative is a beauty brand consulting and educational firm for founders aiming to launch, grow and scale their beauty businesses. Services include 1:1 coaching and consulting, DIY courses, as well as a beauty brand accelerator and mastermind to support founders in powerfully positioning their brand, amplifying it with media, and scaling it through wholesale, e-commerce, and B2B. abcreativenyc.com

For more info on the host:

Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @thepitch.club !!

Are you choosing to struggle BECAUSE of your limitations or to grow DESPITE them?

I had to ask myself that Sunday night. My nanny came down sick with the flu in one of the most important weeks in my year.

I had set aside all Monday to prepare for a keynote speech and workshop I was giving Tuesday for one of the largest accounting firms in the nation.

The rest of the week, was finishing the last few edits on my book and running a healthy gut challenge in my wellness business.

Suddenly, my 30+ hours of time to spend on these things disappeared. And I had some choices.

To say "this always happens" and complain about the lack of resources that week.....or to get resourceful.

I chose......

1. To ask for help. An incredible mama friend, Rachaell Mondino, watched Luca all afternoon while I was at my speaking engagement. I asked my housecleaner to watch Valentina.
2. To lower my expectations.....of myself. I didn't have the 8 hours I expected to run through my speech, which was a new keynote. Instead of focusing on perfection, I focused on what would serve my audience the best. And put on blinders to the household tasks that weren't going to get done.
3. To get extremely focused. I knew I had about 90 minutes a day during my best hours when Luca was at school and Valentina was napping. I did the most important things first and saved the shallow work items like responding to emails for the evening.

While we miss our super nanny like crazy, this week has been a gift. It's reminded me I can be scrappy, focused, grateful and that a positive mindset and resourcefulness will always prevail when life happens!

Let's chat about my recent seven-figure Mastermind retreat. I was torn between wanting rest and needing to attend, but the growth and insights gained were immeasurable. Dive in with me as we discuss balancing our wants and needs and the profound power of surrounding ourselves with like-minded individuals.

Key Topics:

1. Balancing Wants & Needs: Trusting intuition to recognize deeper necessities.

2. Power of Like-minded Individuals: The unity in diverse goals and mutual growth.

3. Asking For What You Need: Experiencing the magic of expressing and receiving.

4. Value of Informal Conversations: Clarity from unexpected interactions and moments.

5. Pushing Boundaries: The essence of stepping out and embracing discomfort.

Questions to Ponder:

1. When did you last prioritize a 'need' over a 'want', and what growth followed?

2. How have like-minded individuals elevated your journey of personal and professional growth?

3. Think about a time when an unplanned conversation shifted your perspective or decision-making. What was the revelation?

About the Host:

Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 4x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business.

Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.

Connect with Rebecca Cafiero:

Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @becomingyoupodcast !!

Bridgitte Carroll (as of our air date, newly married Bridgitte Malli!!) is a friend, incredibly talented entrepreneur and founder who successfully launched a 7 figure business in the beginning of the pandemic! From scaling to 7 figures in just over a year to raising funds for her consumer product based company, Bridgitte is a huge proponent of getting into massive actions to create the life (and business) of your dreams!

In this episode, we dive into:

• Why following your passion + betting on yourself is SO important, even when it makes NO sense to everyone else!!!
• How you can want (and have) it all!
• Why every entrepreneur needs to be part of a mastermind for optimal growth!
• How taking action towards your dreams creates clarity + results!
• And SO much more!!!

Bridgitte Carroll, MS, RDN, is the founder and CEO of GutPersonal, a supplement company that empowers everyone to eliminate gut issues FOR GOOD through a personalized approach.After healing a lifelong struggle with her gut, Bridgitte has spent a decade studying functional medicine and nutrition as a registered functional dietitian. She built a 7 figure company in just 16 months during the pandemic! She launched GutPersonal as her way to change the world in aBIG way. Her mission there is to improve the health and wealth of all women. GutPersonal is female founded with mostly female investors. Bridgitte surrounds herself and works with women who WANT IT ALL - both as affiliates,customers & business coaching clients. Cheers to having an ultra successful business, to feel amazing and to absolutely love our lives.

RESOURCES

• Text me HELLO at +1 (949) 503-9882 to receive weekly business + lifestyle tips, tools & inspo!
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CONNECT WITH GUEST

Follow Bridgitte: @WellbyBridgitte

Visit Their Website: wellbybridgitte.com

CONNECT WITH REBECCA

Follow Rebecca: @RebeccaCafiero

Follow The Pitch Club: @thepitch.club

Visit my Website: www.rebeccacafiero.com