Intentional Growth: Why All Attention Isn't Created Equal in Business

04/01/25 • 43 min

BE the Sought-After Entrepreneur Podcast

Ever feel like popular business strategies just don't fit you? In this episode, I reveal why all attention and visibility isn't measured equally in business.

Through real-world examples—like an artist with 200,000 followers but no financial stability, and comparing my brick-and-mortar wine business success with just 700 email subscribers to the challenges of online businesses focused on vanity metrics—I demonstrate how entrepreneurs get derailed by focusing on micro details rather than aligning their actions with their big-picture goals.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why understanding your true business vision is essential before building marketing systems.
How entrepreneurs get distracted by dopamine hits from follower counts and email opt-ins.
The critical difference between quality and quantity in your audience building.
Why congruency at every touchpoint of your customer journey dramatically increases conversions.
How to simplify your marketing approach for more sustainable long-term growth.
The importance of being intentional about who you attract into your business ecosystem.
Why focusing on one offer and mastering it first creates a stronger foundation than juggling multiple offerings.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

Ever feel like popular business strategies just don't fit you? In this episode, I reveal why all attention and visibility isn't measured equally in business.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why understanding your true business vision is essential before building marketing systems.
How entrepreneurs get distracted by dopamine hits from follower counts and email opt-ins.
The critical difference between quality and quantity in your audience building.
Why congruency at every touchpoint of your customer journey dramatically increases conversions.
How to simplify your marketing approach for more sustainable long-term growth.
The importance of being intentional about who you attract into your business ecosystem.
Why focusing on one offer and mastering it first creates a stronger foundation than juggling multiple offerings.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

Previous Episode

Express Your True Nature: Building a Business That Honors Your Authentic Design

Ever feel like popular business strategies just don't fit you? In this episode, I reveal insights from my "Aligned Business Evolution Sessions" where I use human design, astrology, and intuition to help entrepreneurs build businesses true to their nature.

Through client stories—like a creative who discovered her discovered her resistance to standard "5 steps to..." content wasn't laziness but alignment with her Leo north node calling for bold creative expression, and a nutritionist who learned to blend clinical expertise with storytelling gifts—I show how honoring your natural rhythms creates sustainable success, even when it contradicts conventional business advice.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why understanding your authentic nature is the foundation for effective marketing and sustainable offers.
How to recognize when business resistance signals misalignment rather than fear.
The freedom that comes from honoring both your analytical and intuitive sides.
Why seeking external strategies first often leads to businesses that don't feel like "you."
How to follow your authentic pulls even when you don't see models for your unique path.
The importance of focusing on collective service rather than just personal freedom.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

Next Episode

How Embracing Random Interests Unlocked My Next Business Evolution

Conventional advice or wisdom can sometimes limit our field of possibility if we don’t get curious about WHY certain things keep popping into our awareness.

In this episode, I share my personal journey of transformation and how following seemingly unrelated interests led to unexpected clarity in my business.

I explore the counterintuitive nature of growth and how conventional business wisdom often keeps us stuck in patterns that no longer serve us.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why following your curiosity and interests that seem unrelated to your business can actually lead to your next evolution.
How conventional wisdom like "don't fix what isn't broken" can keep us stuck in business models we've outgrown.
The importance of slowing down and being receptive to new possibilities rather than forcing clarity.
Why pottery taught me more about business than most business courses – particularly about working with what emerges rather than forcing outcomes.
How periods of transition and uncertainty are natural parts of growth as entrepreneurs.
The value of pursuing creative expression for its own sake, not just for monetization.
Why taking inspired action on curiosities (like astrology, psychology, or creative pursuits) opens new paths that logical planning cannot.
The counterintuitive truth that the more we try to force clarity, the less it comes.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

BE the Sought-After Entrepreneur Podcast - Intentional Growth: Why All Attention Isn't Created Equal in Business

Transcript

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Katherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to