Finding Your Authentic Business Path Through Astrology, Human Design, and Gene Keys

04/22/25 • 46 min

BE the Sought-After Entrepreneur Podcast

In this episode, I dive deep into how I've used astrology, human design, and gene keys to understand my resistance to traditional marketing approaches and to gain clarity on my next business evolution.

If you're feeling stuck in the "void state" - unsure about your next move, outgrowing your offers, or experiencing resistance to what you think you should be doing - this episode offers a framework for finding your authentic path forward.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why traditional marketing approaches focused on metrics, funnels, and "casting a wide net" might not work for everyone.
How your astrological placements can reveal why you're experiencing resistance in your business.
The importance of identifying what you value rather than orbiting around what you reject.
Why understanding your energetic makeup can help align your business model with your authentic self.
How to reconcile seemingly contradictory aspects of yourself (strategic vs. intuitive, visible vs. behind-the-scenes).

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why traditional marketing approaches focused on metrics, funnels, and "casting a wide net" might not work for everyone.
How your astrological placements can reveal why you're experiencing resistance in your business.
The importance of identifying what you value rather than orbiting around what you reject.
Why understanding your energetic makeup can help align your business model with your authentic self.
How to reconcile seemingly contradictory aspects of yourself (strategic vs. intuitive, visible vs. behind-the-scenes).

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

Previous Episode

Beyond Polarizing Content: Authentic Marketing That Unites Rather Than Divides

Ever caught yourself writing marketing content that subtly puts down other approaches to make yours shine brighter?

That nagging feeling you get afterward might be trying to tell you something important.

In this thought-provoking episode, I reveal why the "put a stake in the ground" marketing advice we've all been taught might actually be keeping us trapped in an exhausting cycle of opposition, and how I discovered a more powerful alternative that feels genuinely authentic.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why creating content from what you value is more powerful than defining yourself by what you reject.
How staying in "orbit" around what you reject keeps you in a constant state of opposition and resistance.
The subtle ways polarizing content can unintentionally put others down while attempting to elevate ourselves.
Why innovation comes from understanding what's happening in your industry without being pulled into battle against it.
How to recognize when your marketing message doesn't feel aligned with your authentic self.
The freedom that comes from creating from a blank canvas of possibility rather than fighting against the status quo.
Why acknowledging the complexity and nuance in different approaches creates more inclusive marketing.
How to differentiate yourself authentically without suggesting your way is the "right" or "only" way.
The energetic difference between "fighting against" and "fighting for" something in your business messaging.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

Next Episode

Your Marketing Resistance is the Gateway to Authentic Expression Not An Obstacle to Overcome

Do you feel like you're constantly forcing yourself through marketing formulas that don't reflect who you truly are? That resistance you're feeling isn't something to push through, it's actually pointing you toward your authentic voice.

In this episode, I reveal how one client's frustration with conventional marketing rules became her pathway to discovering her most powerful and genuine expression.

I'll walk you through the exact process I use to help entrepreneurs strip away the layers of "should-dos" and uncover the natural communication style that will make their content stand out in a sea of sameness.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

Why removing "marketing," "sales," and "business" from your initial self-discovery process helps your authentic voice emerge.
How to identify your natural expression style when not constrained by social media formats or email marketing "rules."
The importance of quality over quantity in your content creation approach.
Why resistance and discontent can be valuable signals about what truly matters to you.
How tools like Human Design can confirm and validate your natural communication style.
Why most people already know their authentic voice but have layered other elements on top of it.
How to create content that stands out in the "information" and "advice-giving era."

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

BE the Sought-After Entrepreneur Podcast - Finding Your Authentic Business Path Through Astrology, Human Design, and Gene Keys

Transcript

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Catherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to