Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis

10/10/24 • 15 min

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans.

When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of ZingPop Social Media, she couldn't imagine doing anything else.

"I really do love that I get to set what happens with my business," Tracey shares on the Be a Marketer podcast. Her journey from reluctant business owner to marketing expert showcases the power of setting clear, personalized goals.

In this episode, Tracey and host Dave Charest, Director of Small Business Success at Constant Contact, explore the importance of goal-setting in marketing. They discuss how to tailor goals to your specific business needs, the crucial role of measurable objectives, and why timeframes matter.

Tune in to learn how you can transform your marketing efforts by setting the right targets for your business.

Additional Resources:

Meet Today’s Guest: Tracey Lee Davis of ZingPop Social Media

💼 What she does: Tracey Lee Davis is the owner of ZingPop Social Media, a Constant Contact Certified Partner, and a Constant Contact Community Coach. She works primarily with women-owned service-based businesses as a social media coach and marketing manager, helping them gain exposure, increase revenue, and enhance their online presence.

💡 Key quote: "If you're not measuring, you're not marketing."

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Tune in to learn how you can transform your marketing efforts by setting the right targets for your business.

Additional Resources:

Meet Today’s Guest: Tracey Lee Davis of ZingPop Social Media

💡 Key quote: "If you're not measuring, you're not marketing."

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Previous Episode

Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing.

This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she runs SocialDay, the UK's top Social Media Marketing Festival, and Digital Women, an online community with over 40,000 members dedicated to empowering women through digital skills education.

"If I could do it when I was 17 and my uncle can sell things online at age like 80, everyone in between can do it as well," Lucy shares, highlighting her belief in the power of digital skills for all ages.

On this episode of Be a Marketer, Lucy and host Dave Charest dive into the importance of mindset in business, the challenges of growth, and the power of community. They explore Lucy's unique approach to content creation, her success on LinkedIn, and her tips for building engaged online communities.

Tune in to hear Lucy's insights on balancing online and offline creativity, the importance of caring for your customers, and how to create content that resonates with your audience.

Additional Resources:

Meet Today’s Guest: Lucy Hall of SocialDay and Digital Women

🚀 What she does: Lucy Hall is the founder of Digital Women and SocialDay, director at Skills of The Future LTD, and a professional speaker on digital media and social media. She's passionate about empowering individuals through skill development and community building, with her Digital Women community boasting over 40,000 members.

💡 Key quote: "If you don't know what they need, how can you create products for them? So I really do think caring about your customers, caring about your community, making sure that at the center of everything, you want to give them the thing that's going to help them to feel better or solve their problem."

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Next Episode

7 Critical Email Design Elements with Aaron Wesley Means

After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing.

Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email campaigns, and the nuances of connecting with a target audience.

Along the way, he discovered a gap — a real need for marketing expertise within the small business and nonprofit communities. In 2011, Aaron launched Activate Business Solutions, determined to fill that void.

His mission? To empower small businesses and nonprofits with the tools and strategies they need to thrive.

In this episode of the Be a Marketer podcast, Aaron, founder and a Constant Contact community coach, and host Dave Charest, Director of Small Business Success at Constant Contact, pull back the curtain on email design and reveal why a thoughtful approach is crucial in a mobile-first world.

"You can make the greatest email in the history of emails," Aaron explains, "And if they don't open it and know how great it is, it was for nothing."

Tune in as Aaron breaks down seven essential design elements that can make or break your email campaigns. Learn how to craft compelling headers, leverage visuals strategically, and optimize your calls to action for maximum impact.

Additional Resources:

Meet Today's Guest: Aaron Wesley Means of Activate Business Solutions

💻 What he does: Aaron is the founder and CEO of Activate Business Solutions, a full-service micro-agency based in Asheville, North Carolina. A Constant Contact partner since 2011 and community coach, Aaron is passionate about empowering small businesses and nonprofits through education and hands-on marketing support.

💡 Key quote: “Both the subject line and the preheader text are your secret weapons to getting the most possible value out of your marketing and your effort."

👋 Where to find him: LinkedIn

👋 Where to find Activate Business Solutions: Website | X, formerly known as Twitter

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Be a Marketer with Dave Charest - Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis

Transcript

Dave Charest00:00:00.959

On today's episode, you'll hear from an owner that knows you can't get there if you don't know where you're going. This is the Be A Marketer podcast.

Dave Charest00:00:19.974

My name is Dave Charest, director of small business success at Constant Contact. And I help small business owners like you make sense of online marketing. And on this podcast, we'll explore what it really takes to market your business even