Be a Marketer with Dave Charest
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Top 10 Be a Marketer with Dave Charest Episodes
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#36 - Sharing Wisdom to Get More Business with Ed Doherty
Be a Marketer with Dave Charest
10/19/23 • 34 min
Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity.
Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m.
At 70 years old, Ed has plenty of experience under his belt, and he views marketing as an essential tool for showing prospective clients that he knows how to help them. He doesn’t use his newsletter to sell his services, though — he uses it to build his reputation.
“I’m sharing my knowledge, my humor, my toughness,” he says. Three years into sending Wednesday Weblogs, Ed says that many of his current clients started as newsletter subscribers.
On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how authentic marketing can help you build a community that turns into customers.
Meet Today’s Guest: Ed Doherty of Ambrose Landen
☕ What he does: Ed owns Ambrose Landen, a consultancy that offers strategic planning and leadership development services. In the past, Ed has been the human resources officer for an 11,000-person company and the president of a franchise company with 22 restaurants. He’s also the oldest of eight children.
💡 Key quote: “Anybody who’s in business by themselves is selling themselves. That’s what you have to do — you have to sell yourself. So I’m selling my knowledge, my humor, my history.”
👋 Where to find him: LinkedIn
👋 Where to find Ambrose Landen: Website
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10/19/23 • 34 min
2 Listeners
Trailer: Be a Marketer with Dave Charest
Be a Marketer with Dave Charest
12/16/22 • 1 min
12/16/22 • 1 min
1 Listener
#1 - Building a Business by Building Community with Tamika Catchings
Be a Marketer with Dave Charest
01/12/23 • 51 min
Running a tea house is one of the last things you’d picture for a WNBA star and four-time Olympic gold medalist. In fact, it’s not even what Tamika Catchings saw herself doing.
But in 2017, Tamika bought Tea’s Me Cafe in Indianapolis, Indiana. She has since expanded to a second location — even while navigating the business challenges that arose from the COVID-19 pandemic.
For Tamika, bringing people together is foundational. “I didn't get into it to get rich. I got into it because of the community and ... to bring people together and build this,” she says on the premiere episode of Be a Marketer, a podcast designed to help Constant Contact customers make progress at any stage of their marketing journey.
What has worked for Tea’s Me Cafe so far? On the debut episode of Constant Contact’s new podcast, Be a Marketer, Tamika and host Dave Charest, Director of Small Business Success at Constant Contact, unpack the tea house’s marketing opportunities and challenges. Tune in to hear how Tea’s Me uses social media to engage its community, what’s working for email list building, and how the tea house launched an ambassador program to complement these efforts.
👉 Check out the full recording of the event mentioned in this episode.
Meet the Guest: Tamika Catchings
☕ What she does: Tamika is a WNBA Hall of Famer, four-time Olympic gold medalist, speaker, community leader, and the owner of Tea’s Me Cafe in Indianapolis, Indiana. She purchased the business in 2017 and expanded to a second location. She has been a Constant Contact customer since April 2022.
💡 Key quote: “You can’t be me, and I don’t want you to be me, but I want you to be the best that you can be. Because when you operate at your best, no matter where you go in the world, whatever happens next, you will be better, and you will continue to operate at your best. That’s the only thing that I want.”
👋 Where to find her: Website | Twitter | LinkedIn
👋 Where to find Tea’s Me Cafe: Website | Instagram | Facebook | YouTube
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
01/12/23 • 51 min
1 Listener
#35 - Bringing Humanity Back to Marketing with Brian Solis
Be a Marketer with Dave Charest
10/12/23 • 44 min
It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing.
Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of trying to build relationships. “Once you know more about the people you’re trying to reach,” he says, “the sales or the nurturing or the conversations will happen.”
A self-described futurist and digital anthropologist, Brian believes that AI allows marketers to get closer to people. “Somewhere along the way, we confused technology with transaction,” he says. Marketers should approach AI by thinking about how they want customers to feel rather than what they want customers to do.
“If you think differently about technology as investing in relationships and meaningful outcomes,” he says, you’ll get exponential returns.
On this episode of Be a Marketer, Brian and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how small business owners can put people back in the equation in their digital marketing and AI use.
Meet Today’s Guest: Brian Solis of ServiceNow
☕ What he does: Brian is the Head of Global Innovation at ServiceNow. He’s also an author, futurist, and digital anthropologist. He helps companies future-proof by looking at how to be more valuable, agile, and innovative as the world evolves.
💡 Key quote: “The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose.”
👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn
👋 Where to find ServiceNow: Website | LinkedIn | YouTube | Facebook | Instagram
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
10/12/23 • 44 min
1 Listener
#22 - The Circle of Joy in Business With Paul Baik
Be a Marketer with Dave Charest
07/13/23 • 24 min
Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”
“We wanted to focus not on making money, but making people beautiful ... We look at everything holistically now,” Paul says. And that means looking at the bigger picture by exploring what parts of the job his team does, what parts of the job his customers do, and what parts of the job his vendors do.
Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools in the Maryland/D.C./Virginia area. A “Costco for beauty” since 2006, Paul operates out of three locations and educates stylists through the company’s education program. Over the years, as his business has grown, he’s learned a few lessons.
In the early years, Paul ran a lean team consisting of his mother and just one other employee. Now he oversees 45 employees across all locations. One thing he’s learned is that customer service-driven people make the best team members. This rang especially true for Paul during 2020, as his team stepped up to pivot during closures in the hair care industry. With the help of his dedicated team, he was able to quickly begin offering online ordering and curbside pickup.
On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Paul about the challenges and victories of serving the haircare industry and why email marketing plays an important role.
Meet Today’s Guest: Paul Baik of Paul’s Beauty Warehouse
☕ What he does: Founded in 2006, Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools over three locations in the Maryland/D.C./Virginia area. Paul focuses on providing his customers with the highest quality hair care products.
💡 Key quote: “Just do it. Start it. Email is still very relevant. Get the email out consistently to customers every week. Share anything that your business is all about. It's something that all businesses should do.”
👋 Where to find Paul: LinkedIn
👋 Where to find Paul’s Beauty Warehouse: Website | Instagram | Facebook | YouTube
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
07/13/23 • 24 min
1 Listener
#21 - Transforming Marketing from Obnoxious to Engaging with Nicole Stevenson
Be a Marketer with Dave Charest
07/06/23 • 47 min
Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.
According to Nicole Stevenson, CEO and Creative Director of Dear Handmade Life, it’s not about you. It’s about your message.
“I can’t serve my community if nobody knows about me,” she says.
Dear Handmade Life curates events, education, and community for creatives and small business owners. During her time as CEO, Nicole has done many things that made her uncomfortable. Marketing is one of those things. In her work with other small business owners, she finds this attitude toward marketing is pretty common.
Sharing your story is essential to building a community. And for Nicole, that community is everything.
“I would not have a business without this community that we’ve curated,” she says.
On this episode of Be a Marketer, Nicole and host Dave Charest, Director of Small Business Success at Constant Contact, discuss being more open to new systems and technologies, creating processes to complete your big tasks, and why it’s important to sit back and appreciate yourself once in a while.
👉 Marketing for Makers Summit, July 11 & 12, 2023
👉 How to Create a Custom Landing Page with Constant Contact
Meet Today’s Guest: Nicole Stevenson of Dear Handmade Life
☕ What Nicole does: Nicole is the CEO and creative director of Dear Handmade Life, which helps curate events, education and community for small business owners.
💡 Nicole’s key quote: “Don't wait ‘til you're ready. Just dive in and get started. Just build that list. Do not only rely on Instagram or social media. Just don't do it. You've got to focus on email marketing as well.”
👋 Where to find Nicole: Instagram
👋 Where to find Dear Handmade Life: Website | Podcast | Facebook | Twitter | Pinterest
07/06/23 • 47 min
1 Listener
#6 - Packing Your Bench for Success with Scharrell Jackson
Be a Marketer with Dave Charest
02/16/23 • 45 min
Sometimes, the security of the corporate world wins over striking out on your own. For Scharrell Jackson, a single mom of three, that was true.
But after years of working for one company at a time, Scharrell decided she was ready to share her gifts with more businesses. In the last year, she fully leaned into her consulting business and keynote speaking. And just like how she encourages business leaders, Scharrell took the time to reflect on her ideal destiny.
“You need to get clear on what your destiny is — your end game. That is different from your goals. Oftentimes, we lead our lives based on transactions, as opposed to really lining your life up with what your goals are, in alignment with your destiny for your life,” Scharrell says.
On this episode of Be a Marketer, Scharrell and host Dave Charest, Director of Small Business Success at Constant Contact, talk about getting clarity on your marketing strategy, segmenting audiences, and making the most of analytics.
Tune in to hear how to get clear on your destiny, pack your bench for success, and get to the championship game and win it, too.
👉 Want to attend Scharrell’s next Leadership in Heels event? Get more info here.
Meet Today’s Guest: Scharrell Jackson of STJ Consulting Services and Leadership in Heels
☕ What she does: Scharrell is an experienced organizational and financial executive, consultant, and keynote speaker. From small businesses to multimillion-dollar companies, she helps business leaders of all sizes. Scharrell especially enjoys working in diversity, equity, and inclusion, women’s issues, and leadership spaces.
💡 Key quote: “Make sure that you have individuals on your bench that can fill in the gaps that you can't. You're one person and you cannot do it all. The goals and objectives that you have for your business are attainable if you have the right people walking alongside you.”
👋 Where to find her: Website | LinkedIn
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
02/16/23 • 45 min
#5 - Imposter Syndrome and Defining Your Brand Story with Dave Gerhardt
Be a Marketer with Dave Charest
02/09/23 • 51 min
Striking out on your own after years in the corporate world is scary. But for a marketing guru like Dave Gerhardt, that transition was a little less daunting. All he needed was the right story.
Dave’s online community, Exit Five, helps B2B marketers unlock the secrets of the industry — and according to him, it all starts with the brand story. Specifically, he recommends asking yourself, “What are you looking to do and for whom?”
Dave joins Constant Contact’s Director of Small Business Success and host, Dave Charest, to share his top gems from his storied career in marketing.
Listen in as Dave Gerhardt walks you through building a marketing plan from a story, overcoming imposter syndrome, and setting goals for success — even when you’re your own boss.
Meet Today’s Guest: Dave Gerhardt of Exit Five
☕ What he does: Dave is a former marketing executive and now founder of Exit Five, an online community of B2B marketers.
💡 Key quote: “You can’t do great marketing without a strong connection to the product that you're building and the customer that you're serving.”
👋 Where to find him: Website | Twitter | LinkedIn | Podcast
👋 Where to find Exit Five: Website | Twitter | Podcast
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
02/09/23 • 51 min
#9 - Selling Authentically with Omar Zenhom
Be a Marketer with Dave Charest
03/09/23 • 48 min
Omar Zenhom learned all of his best sales tricks from his dad, a car salesman.
“He really wasn't somebody that tried to sell anybody anything. He would try to ask a lot of questions. ... He would ask things like, ‘What don't you like about your car right now?’ And he would highlight the features of the car that he was selling to them that would fit their needs,” he explains.
Omar applies the same logic to how he teaches entrepreneurs to sell, both in his podcast, The $100 MBA, and his business, Webinar Ninja. It’s never about a gimmicky hard sell or a flashy demo. Instead, selling is about removing barriers and making decisions easy for customers.
Tune in to this episode of the Constant Contact podcast, Be a Marketer. Host Dave Charest, Director of Small Business Success at Constant Contact, and Omar discuss prioritizing yourself as an entrepreneur, conventional but effective marketing methods, and how the soft sell is often the best tactic.
👉 Check out Dave as a guest teacher on Omar’s The $100 MBA podcast here.
Meet Today’s Guest: Omar Zenhom of Webinar Ninja
☕ What he does: Omar is a former teacher turned marketing and business guru. His podcast, $100 MBA, won Best of iTunes in 2014, and his SaaS company, Webinar Ninja, now has over 30,000 users.
💡 Key quote: “I see entrepreneurship very much like American football. You can't play every day; you have to play once a week. It's such a high-contact sport. It's very taxing on you. At some point, you're going to have to start playing golf. You just can't burn the candle on both ends forever.”
👋 Where to find him: Website | Twitter | LinkedIn
👋 Where to find Webinar Ninja: Website | Instagram | Facebook | YouTube | Twitter
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
03/09/23 • 48 min
#4 - Finding Your Tribe with Pam Roussell
Be a Marketer with Dave Charest
02/02/23 • 49 min
Pet health problems aren’t always solved by a trip to the vet — a problem that Pam Roussell knows all too well. A longtime cat lover and holistic health practitioner, Pam’s cat boutique, Purrrfectly Holistic, gives pet owners alternative approaches to healing their furry friends.
For the last seven years, Pam’s been connecting felines and their owners to services and products that look outside the box. In the last year, however, she decided to go full-time with Purrrfectly Holistic and saw significant growth within just 30 days of making the leap.
Though Pam is the sole owner of her business, she’s not in it alone. She credits many people in the pet care community and the apps that support her ecommerce for helping her along the way. On this episode of Be a Marketer, Pam and host Dave Charest, Director of Small Business Success at Constant Contact, walk through her experience growing and marketing Purrrfectly Holistic.
Tune in to hear how Pam coordinates her social media and email marketing efforts, her advice for finding your people, and tips for getting the most out of Constant Contact, even as a non-techy person.
Meet Today’s Guest: Pam Roussell of Purrrfectly Holistic
🐈 What she does: Pam is a board-certified holistic health practitioner and longtime cat lover. She owns Purrrfectly Holistic, which provides holistic health products and services to both cat and dog owners looking for alternatives in pet care. She’s been using Constant Contact since she started her business over seven years ago.
💡 Key quote: “Be true to yourself. Don't try to copy other people or other businesses. Don't compromise on your values.”
👋 Where to find her: LinkedIn
👋 Where to find Purrrfectly Holistic: Website | Instagram | Facebook | YouTube
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
02/02/23 • 49 min
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FAQ
How many episodes does Be a Marketer with Dave Charest have?
Be a Marketer with Dave Charest currently has 41 episodes available.
What topics does Be a Marketer with Dave Charest cover?
The podcast is about Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Online Marketing and Business.
What is the most popular episode on Be a Marketer with Dave Charest?
The episode title '#36 - Sharing Wisdom to Get More Business with Ed Doherty' is the most popular.
What is the average episode length on Be a Marketer with Dave Charest?
The average episode length on Be a Marketer with Dave Charest is 39 minutes.
How often are episodes of Be a Marketer with Dave Charest released?
Episodes of Be a Marketer with Dave Charest are typically released every 7 days.
When was the first episode of Be a Marketer with Dave Charest?
The first episode of Be a Marketer with Dave Charest was released on Dec 16, 2022.
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