Be a Marketer with Dave Charest
Constant Contact
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Top 10 Be a Marketer with Dave Charest Episodes
Goodpods has curated a list of the 10 best Be a Marketer with Dave Charest episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Be a Marketer with Dave Charest for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Be a Marketer with Dave Charest episode by adding your comments to the episode page.
Sharing Wisdom to Get More Business with Ed Doherty
Be a Marketer with Dave Charest
10/19/23 • 34 min
Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity.
Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m.
At 70 years old, Ed has plenty of experience under his belt, and he views marketing as an essential tool for showing prospective clients that he knows how to help them. He doesn’t use his newsletter to sell his services, though — he uses it to build his reputation.
“I’m sharing my knowledge, my humor, my toughness,” he says. Three years into sending Wednesday Weblogs, Ed says that many of his current clients started as newsletter subscribers.
On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how authentic marketing can help you build a community that turns into customers.
Meet Today’s Guest: Ed Doherty of Ambrose Landen
☕ What he does: Ed owns Ambrose Landen, a consultancy that offers strategic planning and leadership development services. In the past, Ed has been the human resources officer for an 11,000-person company and the president of a franchise company with 22 restaurants. He’s also the oldest of eight children.
💡 Key quote: “Anybody who’s in business by themselves is selling themselves. That’s what you have to do — you have to sell yourself. So I’m selling my knowledge, my humor, my history.”
👋 Where to find him: LinkedIn
👋 Where to find Ambrose Landen: Website
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Ask Dave: I created a Sign-up Landing Page - where and how do I share it?
Be a Marketer with Dave Charest
01/25/24 • 7 min
In this episode of the "Be a Marketer" podcast, Dave Charest discusses the benefits of using sign-up landing pages and provides tips on how to effectively promote them in person, in print, and online.
- Sign-up landing pages are standalone web pages that offer a simple way to collect contact information and grow an email list.
- Sign-up landing pages can be customized with branding and tailored to collect specific information.
- QR codes can be used in-person and in print to drive traffic to sign-up landing pages.
- Promoting sign-up landing pages on social media and through email signatures can convert followers into subscribers.
- Focusing on the value offered to subscribers, such as discounts or free gifts, can increase signups.
Want to learn more about sign-up landing pages?
- Create a Sign-up Landing Page to collect new email and SMS contacts online
- Tutorial: Sign-up Landing Pages for Lead Generation
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
1 Listener
Bringing Humanity Back to Marketing with Brian Solis
Be a Marketer with Dave Charest
10/12/23 • 44 min
It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing.
Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of trying to build relationships. “Once you know more about the people you’re trying to reach,” he says, “the sales or the nurturing or the conversations will happen.”
A self-described futurist and digital anthropologist, Brian believes that AI allows marketers to get closer to people. “Somewhere along the way, we confused technology with transaction,” he says. Marketers should approach AI by thinking about how they want customers to feel rather than what they want customers to do.
“If you think differently about technology as investing in relationships and meaningful outcomes,” he says, you’ll get exponential returns.
On this episode of Be a Marketer, Brian and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how small business owners can put people back in the equation in their digital marketing and AI use.
Meet Today’s Guest: Brian Solis of ServiceNow
☕ What he does: Brian is the Head of Global Innovation at ServiceNow. He’s also an author, futurist, and digital anthropologist. He helps companies future-proof by looking at how to be more valuable, agile, and innovative as the world evolves.
💡 Key quote: “The thing I really like about my work is the ability to see the things that most of us are just too busy — or maybe distracted or biased — to see in order to bring people together for a greater purpose.”
👋 Where to find him: Website | X, formerly known as Twitter | LinkedIn
👋 Where to find ServiceNow: Website | LinkedIn | YouTube | Facebook | Instagram
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Creating Subject Lines that Get Opens with Jay Schwedelson
Be a Marketer with Dave Charest
02/01/24 • 41 min
Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well.
“Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.”
For nearly 30 years, Jay has run Outcome Media, an agency that today offers demand generation services and email and direct mail marketing. In 2021, he launched GURU Conference to offer affordable, accessible marketing education to business owners and marketers.
On this episode of Be a Marketer, Jay and host Dave Charest, Director of Small Business Success at Constant Contact, discuss what’s most important for email marketing in 2024. Jay also offers his top tips and resources for business owners looking to tap into the power of email.
👉 Check out the email marketing conference mentioned in this episode: GURU 2024
Meet Today’s Guest: Jay Schwedelson of Outcome Media and GURU Events
☕ What he does: Jay is a lifelong entrepreneur and the founder and CEO of Outcome Media and GURU Events. He is an expert in email marketing who also started SubjectLine.com, the free subject line testing service for email marketers.
💡 Key quote: “Email is the most important thing on the planet. Your email list is the most important asset in your company — no questions asked.”
👋 Where to find him: Website | LinkedIn | Podcast
👋 Where to find GURU Events: Website | LinkedIn
👋 Where to find Outcome Media: Website | LinkedIn
Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
1 Listener
The Circle of Joy in Business With Paul Baik
Be a Marketer with Dave Charest
07/13/23 • 24 min
Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”
“We wanted to focus not on making money, but making people beautiful ... We look at everything holistically now,” Paul says. And that means looking at the bigger picture by exploring what parts of the job his team does, what parts of the job his customers do, and what parts of the job his vendors do.
Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools in the Maryland/D.C./Virginia area. A “Costco for beauty” since 2006, Paul operates out of three locations and educates stylists through the company’s education program. Over the years, as his business has grown, he’s learned a few lessons.
In the early years, Paul ran a lean team consisting of his mother and just one other employee. Now he oversees 45 employees across all locations. One thing he’s learned is that customer service-driven people make the best team members. This rang especially true for Paul during 2020, as his team stepped up to pivot during closures in the hair care industry. With the help of his dedicated team, he was able to quickly begin offering online ordering and curbside pickup.
On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Paul about the challenges and victories of serving the haircare industry and why email marketing plays an important role.
Meet Today’s Guest: Paul Baik of Paul’s Beauty Warehouse
☕ What he does: Founded in 2006, Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools over three locations in the Maryland/D.C./Virginia area. Paul focuses on providing his customers with the highest quality hair care products.
💡 Key quote: “Just do it. Start it. Email is still very relevant. Get the email out consistently to customers every week. Share anything that your business is all about. It's something that all businesses should do.”
👋 Where to find Paul: LinkedIn
👋 Where to find Paul’s Beauty Warehouse: Website | Instagram | Facebook | YouTube
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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Trailer: Be a Marketer with Dave Charest
Be a Marketer with Dave Charest
12/16/22 • 1 min
1 Listener
Building a Business by Building Community with Tamika Catchings
Be a Marketer with Dave Charest
01/12/23 • 51 min
Running a tea house is one of the last things you’d picture for a WNBA star and four-time Olympic gold medalist. In fact, it’s not even what Tamika Catchings saw herself doing.
But in 2017, Tamika bought Tea’s Me Cafe in Indianapolis, Indiana. She has since expanded to a second location — even while navigating the business challenges that arose from the COVID-19 pandemic.
For Tamika, bringing people together is foundational. “I didn't get into it to get rich. I got into it because of the community and ... to bring people together and build this,” she says on the premiere episode of Be a Marketer, a podcast designed to help Constant Contact customers make progress at any stage of their marketing journey.
What has worked for Tea’s Me Cafe so far? On the debut episode of Constant Contact’s new podcast, Be a Marketer, Tamika and host Dave Charest, Director of Small Business Success at Constant Contact, unpack the tea house’s marketing opportunities and challenges. Tune in to hear how Tea’s Me uses social media to engage its community, what’s working for email list building, and how the tea house launched an ambassador program to complement these efforts.
👉 Check out the full recording of the event mentioned in this episode.
Meet the Guest: Tamika Catchings
☕ What she does: Tamika is a WNBA Hall of Famer, four-time Olympic gold medalist, speaker, community leader, and the owner of Tea’s Me Cafe in Indianapolis, Indiana. She purchased the business in 2017 and expanded to a second location. She has been a Constant Contact customer since April 2022.
💡 Key quote: “You can’t be me, and I don’t want you to be me, but I want you to be the best that you can be. Because when you operate at your best, no matter where you go in the world, whatever happens next, you will be better, and you will continue to operate at your best. That’s the only thing that I want.”
👋 Where to find her: Website | Twitter | LinkedIn
👋 Where to find Tea’s Me Cafe: Website | Instagram | Facebook | YouTube
If you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
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Transforming Marketing from Obnoxious to Engaging with Nicole Stevenson
Be a Marketer with Dave Charest
07/06/23 • 47 min
Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.
According to Nicole Stevenson, CEO and Creative Director of Dear Handmade Life, it’s not about you. It’s about your message.
“I can’t serve my community if nobody knows about me,” she says.
Dear Handmade Life curates events, education, and community for creatives and small business owners. During her time as CEO, Nicole has done many things that made her uncomfortable. Marketing is one of those things. In her work with other small business owners, she finds this attitude toward marketing is pretty common.
Sharing your story is essential to building a community. And for Nicole, that community is everything.
“I would not have a business without this community that we’ve curated,” she says.
On this episode of Be a Marketer, Nicole and host Dave Charest, Director of Small Business Success at Constant Contact, discuss being more open to new systems and technologies, creating processes to complete your big tasks, and why it’s important to sit back and appreciate yourself once in a while.
👉 Marketing for Makers Summit, July 11 & 12, 2023
👉 How to Create a Custom Landing Page with Constant Contact
Meet Today’s Guest: Nicole Stevenson of Dear Handmade Life
☕ What Nicole does: Nicole is the CEO and creative director of Dear Handmade Life, which helps curate events, education and community for small business owners.
💡 Nicole’s key quote: “Don't wait ‘til you're ready. Just dive in and get started. Just build that list. Do not only rely on Instagram or social media. Just don't do it. You've got to focus on email marketing as well.”
👋 Where to find Nicole: Instagram
👋 Where to find Dear Handmade Life: Website | Podcast | Facebook | Twitter | Pinterest
1 Listener
A Look Inside SMS Marketing with Hannah & Zack
Be a Marketer with Dave Charest
03/30/23 • 34 min
What if you could communicate directly with customers on a device they have on them at all times — and they’d prefer it? Look no further than SMS.
SMS, or text messaging, fits naturally into how your customers communicate. And now, there are tools at your disposal to bring texting into your marketing strategy right in your Constant Contact account.
Constant Contact product marketing manager Hannah Khouri and product manager Zachary Robertson say the key to success is to be timely and creative in your messaging. It can be more than just sharing a discount. What can you offer your customers that they can’t get in your other communications?
On this episode of Be a Marketer, Hannah, Zack, and host Dave Charest discuss creative ways to use text messaging, as well as how to get customers to opt in. They also dive into Constant Contact’s new SMS tools, including a new AI feature to help you get started.
👉 Questions or Feedback about SMS? Let us know.
👉 Getting started with SMS Marketing in Constant Contact
👉 SMS Text Message Marketing Best Practices to Build Relationships and Increase Sales
Meet Today’s Guests: Hannah Khouri and Zachary Robertson of Constant Contact
☕ What Hannah does: Hannah has spent more than seven years at Constant Contact. She currently works as a product marketing manager.
💡 Key quote from Hannah: “When you think about who you're getting text messages from, it's your friends, it's your family, it's people that you already know. So I think it's really interesting because in this particular case, with marketing, our small business owners actually have an advantage over some of those larger, more established brands.”
👋 Where to find Hannah: LinkedIn
☕ What Zack does: Zack works as a product manager with Constant Contact.
💡 Key quote from Zack: “It really has a very personal touch that you wouldn't necessarily get from social or email. There's still a lot of that in there. Having all of the channels is absolutely the right way to do it. But knowing that someone sent you that text message directly because you told them you wanted this information — it's just tremendous. Huge.”
👋 Where to find Zack: LinkedIn
👋 Where to find Constant Contact: Website | LinkedIn | Twitter | Facebook | Instagram | YouTube
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Growing a Business With Consistency, Connection, and Community with the Gindos
Be a Marketer with Dave Charest
01/26/23 • 43 min
There wasn’t a lot of forethought before Chris and Mary Ginder decided to start a hot sauce company. Chris had the idea one day and suddenly became obsessed with making and selling their own fresh pepper hot sauce.
It wasn’t simple. Because of their commitment to quality and compliance, it took three years to actually launch the business and sell the first case of Gindo’s Spice of Life in 2011.
And it hasn’t always been easy since, like when the couple moved from Los Angeles to Illinois to take control of the manufacturing and work with local farmers. Just when things were looking up, the COVID-19 pandemic brought a host of other challenges.
But the Ginders adapted by making a plan and staying connected with their community.
Listen in to the latest episode of the Be a Marketer podcast to hear Mary and Chris discuss the ups and downs of their business with host Dave Charest, Director of Small Business Success at Constant Contact.
Find out how the Ginders try to bring the engagement of their in-person events online, keep sales consistent throughout the year, and maximize results from their bi-monthly newsletter.
Meet Today’s Guests: Chris and Mary Ginder of Gindo’s Spice of Life
💵 What they do: Chris and Mary are hot sauce makers and owners of Gindo’s Spice of Life, a line of handcrafted, award-winning hot sauces with ingredients from local farmers. They had the idea in 2008, launched the business in April 2011, and then moved it to Illinois in 2015.
💡 Key quote: “[Community] is a huge part of our business. Our mission statement is we make fresh pepper hot sauces designed to inspire creativity in the kitchen and support local farms and businesses. It’s everything for us.” –Mary
💡 Key quote: “We took it as an opportunity. How can this business survive a move at this stage in the game from Los Angeles to the Midwest? What are the things that were working? What are the things we want to change? How are we going to approach our business? It was almost like we got to start over. And diving into the community and becoming immersed in that was a big part of it, for sure.” –Chris
👋 Where to find them: Website | Twitter | Chris' LinkedIn | Mary’s LinkedIn | Facebook | Instagram | YouTube
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FAQ
How many episodes does Be a Marketer with Dave Charest have?
Be a Marketer with Dave Charest currently has 81 episodes available.
What topics does Be a Marketer with Dave Charest cover?
The podcast is about Marketing, Entrepreneurship, Social Media Marketing, Podcasts, Online Marketing, Business and Email Marketing.
What is the most popular episode on Be a Marketer with Dave Charest?
The episode title 'Sharing Wisdom to Get More Business with Ed Doherty' is the most popular.
What is the average episode length on Be a Marketer with Dave Charest?
The average episode length on Be a Marketer with Dave Charest is 34 minutes.
How often are episodes of Be a Marketer with Dave Charest released?
Episodes of Be a Marketer with Dave Charest are typically released every 7 days.
When was the first episode of Be a Marketer with Dave Charest?
The first episode of Be a Marketer with Dave Charest was released on Dec 16, 2022.
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