B2B Tech Founders Lounge

Your host, Liudmila Kiseleva, talks with the CEO of Funnelytics, Mikael Dia. Mikael Dia is not just a tech founder, but a seasoned digital marketer with over a decade of experience in converting strangers into customers. He started his journey in 2015 with a marketing agency where he built marketing funnels for clients. However, he faced a significant challenge in visualizing his strategies to clients and understanding the data from tools like Google Analytics. This challenge led him to the idea of Funneytics, a digital whiteboard where users can visually map customer journeys and overlay data to understand how people flow through the steps.

Mikael launched the first version of Funnelytics in 2018, marking the beginning of a six-year journey. When asked about the old tech stack (version 10), he revealed that they had recently transitioned to a new tech stack (version 20) and shut down the old version. This transition was not without its challenges. They had to figure out what to build in the new version and how to address the churn in the old version. They used the jobs-to-be-done framework to determine the key features to focus on in version 20.

One of the key topics discussed was how Mikael shaped the vision for his ideal customers and determined the focus of the platform. They wanted to be data-driven but found it challenging without proper data analysis tools. They decided to create a command center for planning, measuring, and optimizing customer journeys. However, they initially made the mistake of trying to cover all these aspects without mastering any of them. In version 20, they decided to focus on measurement first before moving on to planning and optimization.

To learn more about Mikael's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

Your host, Liudmila Kiseleva, talks with the CEO and Founder of Pro Valet, Peter Wasmer. Peter's journey into entrepreneurship is deeply rooted in his family history. His father, an immigrant from Cuba, embodied the American dream, overcoming language barriers and educational challenges to build a successful business in equipment leasing. Growing up in this environment, Peter naturally gravitated towards entrepreneurship. He worked alongside his father in the 90s and, after selling their business in 2007, he embarked on a new venture that would leverage his expertise in leasing to create a unique platform for Harley-Davidson motorcycles.

This venture was more than just a business; it was a lesson in the power of automation. By developing a system that streamlined the leasing process for pre-owned Harley-Davidson motorcycles, Peter laid the groundwork for his understanding of how technology could transform business operations.

To learn more about Peter's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

Your host, Liudmila Kiseleva, talks with the CEO of VezTek, Sani Abdul-Jabbar. Sani recounted a pivotal moment that occurred during a chat with his grandmother. She inquired about the real-world impact of his work in corporate process optimization, particularly on employees' livelihoods. This probing question sparked a profound reflection within Sani, leading him to a guiding principle: to create opportunities rather than take them away.

Sani ventured into the complex terrain of AI and automation. He articulated the challenges we face as these technologies become more prevalent, particularly the ethical considerations of their impact on the workforce. Sunny underscored the distinction between jobs and opportunities, suggesting that while AI may render certain roles obsolete, it simultaneously paves the way for new avenues of employment and innovation. He shared a compelling example from the industrial sector, where AI-driven process optimization led to a leaner, more efficient workforce. This example highlighted the dual nature of AI: its potential to streamline operations while also necessitating thoughtful consideration of job displacement.

To learn more about Sani's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

Your host, Liudmila Kiseleva, talks with the CEO of iExcel, Chris Rodriguez. Chris's story is a symphony of unexpected turns, starting as a music major and then orchestrating his way into the digital marketing arena. His early days in the music industry during the 2000s were marked by hands-on community management and email marketing, setting the stage for his future expertise.

Chris's narrative took a geographical and professional leap from the music industry to tech startups, with New York City serving as his initial playground. Eventually, he found his rhythm in Washington DC, where he faced the dual challenge and reward of working alongside young professionals and accelerating his career in the tech industry.

The founding of iExcel was a pivotal moment in Chris's career. He described the agency as a digital marketing powerhouse with a knack for solving complex marketing puzzles. iExcel's expertise spans various verticals, including legal technology, sports technology, and edtech. Chris's journey from an individual consultant to the head of a professional consultancy is a testament to his dedication and the collective passion of his team.

To learn more about Chris's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

In this inaugural episode of B2B Tech Founders Lounge, Josh Elledge of UpMyInfluence speaks with Liudmila Kiseleva, the creator of the show and Founder and CEO of Rampiq. The Rampiq team is made up of over 20 uber-talented digital marketing consultants specializing in PPC, SEO, content marketing, and analytics. Rampiq's award-winning SEO department lives and breathes higher rankings and more organic traffic. Their vast expertise in implementing successful search engine optimization campaigns across a variety of industries makes them a must-have asset for your digital properties.

Liudmila is a dynamic online marketing professional with over 15 years of experience, hungry for knowledge and challenges in online marketing in B2B SaaS and IT niches. On this podcast, Liudmila aims to bring to light the unique stories and experiences of tech founders, particularly those in IT and software-as-a-service (SaaS) companies. These are the individuals who are pushing boundaries, challenging norms, and creating innovative solutions that are transforming the business landscape.

To connect with Liudmila on LinkedIn, click HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.