B2B Tech Founders Lounge
Liudmila Kisialiova
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Top 10 B2B Tech Founders Lounge Episodes
Goodpods has curated a list of the 10 best B2B Tech Founders Lounge episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to B2B Tech Founders Lounge for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite B2B Tech Founders Lounge episode by adding your comments to the episode page.
4 – Unleashing the Power of Consistency: A Masterclass in Marketing and Branding with Mavens & Moguls’ Paige Arnof-Fenn
B2B Tech Founders Lounge
12/07/23 • 27 min
Your host, Liudmila Kiseleva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige's journey began in the corporate world, working with two of the best consumer products companies globally, Procter and Gamble and Coca-Cola. These experiences provided her with a strong foundation in marketing and branding. She learned the basics of marketing really well, especially from Procter and Gamble, which invented the concept of brand management. This experience taught her how to run a business and build recognizable brands.
However, the dot-com era beckoned, and Paige decided to leave her corporate job to join a startup in the music and entertainment space on the West Coast. This startup, which had both B2B and B2C components, went public in 1999 before being sold to Yahoo. Paige then moved to the East Coast and joined another startup, which was later sold to Bertelsmann, the largest privately held media company in the world. Her journey continued with Zipcar, a startup that eventually became a global brand and was sold to Avis.
One of the key insights Paige shared during the conversation was the importance of consistency in building and living your brand. She emphasized that even though her company is not named after her, people still associate her with the brand. This led to her advice for CEOs to be consistent with their brand image in all aspects of their lives, whether it's at the grocery store, on the soccer field, or at a holiday party.
Paige believes that if you don't look consistent with your brand in person, it's hard to maintain a professional image online. She also highlighted the need for consistency across all platforms and touchpoints. Whether it's Facebook, LinkedIn, or any other platform, your brand should be consistent, and the core messages should align.
To learn more about Paige's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
5 – From Beta to Breakthrough: Funnelytics’ Pivotal Journey for Product-Market Fit with Funnelytics’ Mikael Dia
B2B Tech Founders Lounge
12/14/23 • 28 min
Your host, Liudmila Kiseleva, talks with the CEO of Funnelytics, Mikael Dia. Mikael Dia is not just a tech founder, but a seasoned digital marketer with over a decade of experience in converting strangers into customers. He started his journey in 2015 with a marketing agency where he built marketing funnels for clients. However, he faced a significant challenge in visualizing his strategies to clients and understanding the data from tools like Google Analytics. This challenge led him to the idea of Funneytics, a digital whiteboard where users can visually map customer journeys and overlay data to understand how people flow through the steps.
Mikael launched the first version of Funnelytics in 2018, marking the beginning of a six-year journey. When asked about the old tech stack (version 10), he revealed that they had recently transitioned to a new tech stack (version 20) and shut down the old version. This transition was not without its challenges. They had to figure out what to build in the new version and how to address the churn in the old version. They used the jobs-to-be-done framework to determine the key features to focus on in version 20.
One of the key topics discussed was how Mikael shaped the vision for his ideal customers and determined the focus of the platform. They wanted to be data-driven but found it challenging without proper data analysis tools. They decided to create a command center for planning, measuring, and optimizing customer journeys. However, they initially made the mistake of trying to cover all these aspects without mastering any of them. In version 20, they decided to focus on measurement first before moving on to planning and optimization.
To learn more about Mikael's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
23 – Bridging Communication Gaps Between Digital Marketing and Web Development with Webvizio’s Dan Ponomarenko
B2B Tech Founders Lounge
05/23/24 • 17 min
Your host, Liudmila Kiseleva, talks with the CEO of Webvizio, Dan Ponomarenko. Dan's foray into the tech world was a natural progression from his background in marketing. He noticed a persistent communication gap between digital marketing managers and web developers, which led to inefficiencies and misunderstandings. This realization sparked the idea for Webvizio, a tool designed to bridge this divide and facilitate better collaboration.
To learn more about Dan's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
9 – Securing Healthcare: Addressing Device Hacking Risks via Cybersecurity with Blue Goat Cyber’s Christian Espinosa
B2B Tech Founders Lounge
01/11/24 • 20 min
Your host, Liudmila Kiseleva, talks with the Founder of Blue Goat Cyber, Christian Espinosa. Christian's path to becoming a cybersecurity expert was anything but ordinary. His chaotic upbringing instilled in him a yearning for stability and safety, a pursuit that initially led him to the military. However, it was this very desire for security that eventually propelled him to take the ultimate risk—stepping into the world of entrepreneurship.
Transitioning from a stable military job to starting his own company was fraught with challenges. Christian candidly shared the hurdles he faced, from refining his sales process to carving out a niche in the competitive cybersecurity landscape. His first venture into the business world was a testament to the power of perseverance and the importance of learning from each setback.
To learn more about Christian's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
8 – Integrating Tradition and Innovation in Digital Transformation Projects with SehgalNotes’s Sanjay Sehgal
B2B Tech Founders Lounge
01/04/24 • 19 min
Your host, Liudmila Kiseleva, talks with Founder and CEO, Sanjay Sehgal. Sanjay's entry into the IoT space was serendipitous, a happy accident that led him down a path of innovation and leadership. He shared the pivotal moments that shaped his career, moments of self-discovery where he recognized his capabilities and gained the confidence to push forward. It's these stories of self-realization that often resonate with most entrepreneurs, reminding us that our journey is as much about personal growth as it is about business success.
One of the most candid parts of the conversation revolved around the universal challenge of insecurity. Sanjay opened up about his own experiences with doubt and how he navigated those uncertain moments. His advice to fellow tech founders was clear: resilience is key. Understanding that both the good times and the bad are transient and can empower us to persevere. This mindset is crucial in the fast-paced world of technology, where the only constant is change.
The year 2023 has been a testament to the resilience Sanjay spoke of, especially in the wake of the COVID-19 pandemic. Sanjay reflected on the profound impact the pandemic had on both his personal life and his company. FMC Technologies went through a rollercoaster of rapid growth, a downturn, and a recovery phase. The ability to bounce back was attributed to the diversification of their business units and the agility to adapt to the ever-evolving market conditions.
To learn more about Sanjay's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
7 – Revolutionizing Technology Support: The Proactive Approach with SD Tech’s Shane Mishler
B2B Tech Founders Lounge
12/28/23 • 25 min
Your host, Liudmila Kiseleva, talks with the COO and Vice President of SD Tech, Shane Mishler. Shane's interest in the Internet of Things (IoT) space was sparked by his passion for video gaming. He started gaming at a young age and eventually became involved in competitive gaming. As he got older, he began learning about computers and how they worked. This led him to start piecing together computers and eventually start SD Tech.
SD Tech initially provided break-fix support, where they would reactively assist clients when something went wrong with their technology. However, over the past 10 years, they have shifted their focus to managed services. They now position themselves as strategic partners to their clients, taking a proactive approach to assisting and managing their technology. The goal is to give clients the time and freedom to focus on their core business and make money, while SD Tech handles their technology needs.
Shane discusses the importance of relationships and communication in their business. He emphasizes that just like in personal relationships, successful partnerships require strong communication as a core pillar. They prioritize taking care of their current clients and supporting them, which has led to organic growth over the past 20 years.
When asked about preventive measures, Shane emphasizes the importance of creating a stable network for clients to manage their daily operations. While cybersecurity is crucial, a stable network is the first step in ensuring a business can function smoothly.
To learn more about Shane's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
6 – Redefining Tech Recruitment with Anti-Bias Talent Management with Gaggle Social’s Jared Tang
B2B Tech Founders Lounge
12/21/23 • 21 min
Your host, Liudmila Kiseleva, talks with the CEO and Co-Founder of Gaggle Social, Jared Tang. Jared's journey into the tech space is an interesting one. He began his career studying advertising promotions in New York, where he developed a passion for business and entrepreneurship. His career path led him to technology recruitment, a field he found both challenging and rewarding. However, he soon identified several pitfalls in the industry, such as high costs and limited access to talent. These challenges inspired him to create Gaggle Social, a platform designed to eliminate bottlenecks in tech hiring and save businesses both time and money.
Gaggle Social is not just another recruitment platform. It's a solution to the challenges Jared identified in the tech recruitment industry. The platform focuses on transparency and uses a unique tool called a skills matrix to quickly evaluate candidates' skills and experience. This tool creates a curated shortlist of qualified applicants, saving time and ensuring a better match for the role. It provides a snapshot of a candidate's capabilities, making the hiring process more efficient. Jared explained that the skills matrix adds credibility, saves time in evaluating skills, and allows for a more focused assessment of soft skills and cultural fit.
To learn more about Jared's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
3 – Tech Talk: Solving Before Coding & Embracing Change with Fearless Founders with Brian Childress
B2B Tech Founders Lounge
11/16/23 • 18 min
Your host, Liudmila Kiseleva, talks with the Principal Technical Advisor, Software Architect, and Fractional CTO, Brian Childress. Brian's journey into technology is a fascinating one, starting in graduate school and spanning over 12 years of developing skills in software development. His experience spans various industries, including healthcare, finance, and consumer products. Today, Brian uses his expertise to help startups and small to medium businesses develop custom software and implement processes for scalability.
One of the key topics discussed was the typical challenges that people bring to Brian and how he helps them. Brian's role as a fractional CTO involves turning around struggling software projects. He works closely with teams and individual developers to align technology decisions with business objectives. His approach involves simplifying software systems, re-architecting them, and implementing good software engineering practices to enable scalability.
What sets Brian apart is his unique perspective as someone who didn't come from a technical background. He often works with non-technical stakeholders and acts as a bridge between the technical team and the business. Brian emphasizes the importance of understanding the audience and their concerns. He uses analogies to explain technical concepts and delivers messages in different formats to accommodate different learning styles.
To learn more about Brian's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
2 – Fueling Business Growth Through Charitable Giving and Smart Savings with PayProundly’s Jeff Maine
B2B Tech Founders Lounge
11/09/23 • 21 min
Your host, Liudmila Kiseleva, talks with the CEO and President of PayProundly, Jeff Maine. Jeff's journey in the payments business started in the late 90s after finishing school with a finance degree. Encouraged by his father, he followed his entrepreneurial spirit and started his first payment processing company. Over the years, he has had different businesses and experiences in the payments world. They were at a crossroads about three years ago and decided to build a company focused on relationships and bringing clarity to businesses in the payments space.
Pay Proudly is built around two key principles: clarity and charity. They aim to provide clarity to business owners by thoroughly examining their payment processing and offering the best solutions. They assist with installing the right equipment, integrating systems, and ensuring compliance. Their ultimate goal is to make business owners feel proud of their payments.
The charity aspect of their business has become a significant part of their organization. They have been able to give back over $100,000 to local nonprofits through their business owners who process payments on their platform. They support causes that are important to their business owners and give credit back to them through social media and other means. This has even attracted employees who want to be a part of their mission.
To learn more about Jeff's work, click HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
1 – Exploring the Unique Journeys of Unconventional Thinkers in the B2B Tech World with Rampiq’s Liudmila Kiseleva
B2B Tech Founders Lounge
10/12/23 • 12 min
In this inaugural episode of B2B Tech Founders Lounge, Josh Elledge of UpMyInfluence speaks with Liudmila Kiseleva, the creator of the show and Founder and CEO of Rampiq. The Rampiq team is made up of over 20 uber-talented digital marketing consultants specializing in PPC, SEO, content marketing, and analytics. Rampiq's award-winning SEO department lives and breathes higher rankings and more organic traffic. Their vast expertise in implementing successful search engine optimization campaigns across a variety of industries makes them a must-have asset for your digital properties.
Liudmila is a dynamic online marketing professional with over 15 years of experience, hungry for knowledge and challenges in online marketing in B2B SaaS and IT niches. On this podcast, Liudmila aims to bring to light the unique stories and experiences of tech founders, particularly those in IT and software-as-a-service (SaaS) companies. These are the individuals who are pushing boundaries, challenging norms, and creating innovative solutions that are transforming the business landscape.
To connect with Liudmila on LinkedIn, click HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Liudmila's work? Check out her website HERE.
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FAQ
How many episodes does B2B Tech Founders Lounge have?
B2B Tech Founders Lounge currently has 36 episodes available.
What topics does B2B Tech Founders Lounge cover?
The podcast is about Podcasts, Technology and Business.
What is the most popular episode on B2B Tech Founders Lounge?
The episode title '8 – Integrating Tradition and Innovation in Digital Transformation Projects with SehgalNotes’s Sanjay Sehgal' is the most popular.
What is the average episode length on B2B Tech Founders Lounge?
The average episode length on B2B Tech Founders Lounge is 21 minutes.
How often are episodes of B2B Tech Founders Lounge released?
Episodes of B2B Tech Founders Lounge are typically released every 7 days.
When was the first episode of B2B Tech Founders Lounge?
The first episode of B2B Tech Founders Lounge was released on Oct 12, 2023.
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