4 – Unleashing the Power of Consistency: A Masterclass in Marketing and Branding with Mavens & Moguls’ Paige Arnof-Fenn

12/07/23 • 27 min

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige's journey began in the corporate world, working with two of the best consumer products companies globally, Procter and Gamble and Coca-Cola. These experiences provided her with a strong foundation in marketing and branding. She learned the basics of marketing really well, especially from Procter and Gamble, which invented the concept of brand management. This experience taught her how to run a business and build recognizable brands.

However, the dot-com era beckoned, and Paige decided to leave her corporate job to join a startup in the music and entertainment space on the West Coast. This startup, which had both B2B and B2C components, went public in 1999 before being sold to Yahoo. Paige then moved to the East Coast and joined another startup, which was later sold to Bertelsmann, the largest privately held media company in the world. Her journey continued with Zipcar, a startup that eventually became a global brand and was sold to Avis.

One of the key insights Paige shared during the conversation was the importance of consistency in building and living your brand. She emphasized that even though her company is not named after her, people still associate her with the brand. This led to her advice for CEOs to be consistent with their brand image in all aspects of their lives, whether it's at the grocery store, on the soccer field, or at a holiday party.

Paige believes that if you don't look consistent with your brand in person, it's hard to maintain a professional image online. She also highlighted the need for consistency across all platforms and touchpoints. Whether it's Facebook, LinkedIn, or any other platform, your brand should be consistent, and the core messages should align.

To learn more about Paige's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

To learn more about Paige's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

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3 – Tech Talk: Solving Before Coding & Embracing Change with Fearless Founders with Brian Childress

Your host, Liudmila Kiseleva, talks with the Principal Technical Advisor, Software Architect, and Fractional CTO, Brian Childress. Brian's journey into technology is a fascinating one, starting in graduate school and spanning over 12 years of developing skills in software development. His experience spans various industries, including healthcare, finance, and consumer products. Today, Brian uses his expertise to help startups and small to medium businesses develop custom software and implement processes for scalability.

One of the key topics discussed was the typical challenges that people bring to Brian and how he helps them. Brian's role as a fractional CTO involves turning around struggling software projects. He works closely with teams and individual developers to align technology decisions with business objectives. His approach involves simplifying software systems, re-architecting them, and implementing good software engineering practices to enable scalability.

What sets Brian apart is his unique perspective as someone who didn't come from a technical background. He often works with non-technical stakeholders and acts as a bridge between the technical team and the business. Brian emphasizes the importance of understanding the audience and their concerns. He uses analogies to explain technical concepts and delivers messages in different formats to accommodate different learning styles.

To learn more about Brian's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

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5 – From Beta to Breakthrough: Funnelytics’ Pivotal Journey for Product-Market Fit with Funnelytics’ Mikael Dia

Your host, Liudmila Kiseleva, talks with the CEO of Funnelytics, Mikael Dia. Mikael Dia is not just a tech founder, but a seasoned digital marketer with over a decade of experience in converting strangers into customers. He started his journey in 2015 with a marketing agency where he built marketing funnels for clients. However, he faced a significant challenge in visualizing his strategies to clients and understanding the data from tools like Google Analytics. This challenge led him to the idea of Funneytics, a digital whiteboard where users can visually map customer journeys and overlay data to understand how people flow through the steps.

Mikael launched the first version of Funnelytics in 2018, marking the beginning of a six-year journey. When asked about the old tech stack (version 10), he revealed that they had recently transitioned to a new tech stack (version 20) and shut down the old version. This transition was not without its challenges. They had to figure out what to build in the new version and how to address the churn in the old version. They used the jobs-to-be-done framework to determine the key features to focus on in version 20.

One of the key topics discussed was how Mikael shaped the vision for his ideal customers and determined the focus of the platform. They wanted to be data-driven but found it challenging without proper data analysis tools. They decided to create a command center for planning, measuring, and optimizing customer journeys. However, they initially made the mistake of trying to cover all these aspects without mastering any of them. In version 20, they decided to focus on measurement first before moving on to planning and optimization.

To learn more about Mikael's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.