5 – From Beta to Breakthrough: Funnelytics’ Pivotal Journey for Product-Market Fit with Funnelytics’ Mikael Dia

12/14/23 • 28 min

Your host, Liudmila Kiseleva, talks with the CEO of Funnelytics, Mikael Dia. Mikael Dia is not just a tech founder, but a seasoned digital marketer with over a decade of experience in converting strangers into customers. He started his journey in 2015 with a marketing agency where he built marketing funnels for clients. However, he faced a significant challenge in visualizing his strategies to clients and understanding the data from tools like Google Analytics. This challenge led him to the idea of Funneytics, a digital whiteboard where users can visually map customer journeys and overlay data to understand how people flow through the steps.

Mikael launched the first version of Funnelytics in 2018, marking the beginning of a six-year journey. When asked about the old tech stack (version 10), he revealed that they had recently transitioned to a new tech stack (version 20) and shut down the old version. This transition was not without its challenges. They had to figure out what to build in the new version and how to address the churn in the old version. They used the jobs-to-be-done framework to determine the key features to focus on in version 20.

One of the key topics discussed was how Mikael shaped the vision for his ideal customers and determined the focus of the platform. They wanted to be data-driven but found it challenging without proper data analysis tools. They decided to create a command center for planning, measuring, and optimizing customer journeys. However, they initially made the mistake of trying to cover all these aspects without mastering any of them. In version 20, they decided to focus on measurement first before moving on to planning and optimization.

To learn more about Mikael's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

To learn more about Mikael's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

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4 – Unleashing the Power of Consistency: A Masterclass in Marketing and Branding with Mavens & Moguls’ Paige Arnof-Fenn

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige's journey began in the corporate world, working with two of the best consumer products companies globally, Procter and Gamble and Coca-Cola. These experiences provided her with a strong foundation in marketing and branding. She learned the basics of marketing really well, especially from Procter and Gamble, which invented the concept of brand management. This experience taught her how to run a business and build recognizable brands.

However, the dot-com era beckoned, and Paige decided to leave her corporate job to join a startup in the music and entertainment space on the West Coast. This startup, which had both B2B and B2C components, went public in 1999 before being sold to Yahoo. Paige then moved to the East Coast and joined another startup, which was later sold to Bertelsmann, the largest privately held media company in the world. Her journey continued with Zipcar, a startup that eventually became a global brand and was sold to Avis.

One of the key insights Paige shared during the conversation was the importance of consistency in building and living your brand. She emphasized that even though her company is not named after her, people still associate her with the brand. This led to her advice for CEOs to be consistent with their brand image in all aspects of their lives, whether it's at the grocery store, on the soccer field, or at a holiday party.

Paige believes that if you don't look consistent with your brand in person, it's hard to maintain a professional image online. She also highlighted the need for consistency across all platforms and touchpoints. Whether it's Facebook, LinkedIn, or any other platform, your brand should be consistent, and the core messages should align.

To learn more about Paige's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

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6 – Redefining Tech Recruitment with Anti-Bias Talent Management with Gaggle Social’s Jared Tang

Your host, Liudmila Kiseleva, talks with the CEO and Co-Founder of Gaggle Social, Jared Tang. Jared's journey into the tech space is an interesting one. He began his career studying advertising promotions in New York, where he developed a passion for business and entrepreneurship. His career path led him to technology recruitment, a field he found both challenging and rewarding. However, he soon identified several pitfalls in the industry, such as high costs and limited access to talent. These challenges inspired him to create Gaggle Social, a platform designed to eliminate bottlenecks in tech hiring and save businesses both time and money.

Gaggle Social is not just another recruitment platform. It's a solution to the challenges Jared identified in the tech recruitment industry. The platform focuses on transparency and uses a unique tool called a skills matrix to quickly evaluate candidates' skills and experience. This tool creates a curated shortlist of qualified applicants, saving time and ensuring a better match for the role. It provides a snapshot of a candidate's capabilities, making the hiring process more efficient. Jared explained that the skills matrix adds credibility, saves time in evaluating skills, and allows for a more focused assessment of soft skills and cultural fit.

To learn more about Jared's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.