B2B Tech Leaders Lounge - 15 – Empowering Tech Startups to Enhance User Experience and Drive Conversions with LunarLab’s Elizabeth Anderson and Kelli Lucas

15 – Empowering Tech Startups to Enhance User Experience and Drive Conversions with LunarLab’s Elizabeth Anderson and Kelli Lucas

03/21/24 • 24 min

Your host, Liudmila Kiseleva, talks with the CEO, Co-Founder, and Chief Design Officer of LunarLab, Elizabeth Anderson, and Kelli Lucas. Elizabeth's path to UX was serendipitous. With a background in graphic design, she found herself in a role that required her to take on UX and UI responsibilities after her company laid off their specialized team. This twist of fate led her to discover her passion for creating intuitive user experiences, a field she didn't even realize existed until she stumbled upon it through a Google search.

Kelli's tech career began in project management, a role she adored for its ability to turn ideas into tangible products. An unexpected company decision thrust her into the world of product management, a challenge she embraced wholeheartedly. This experience deepened her connection with the projects and the products, eventually leading her to product strategy and her fruitful collaboration with Elizabeth.

Elizabeth and Kelli's shared experiences and complementary skills in product roles and UX design laid the foundation for their partnership. They recognized the potential to combine their expertise to create superior products that meet market demands and prioritize inclusivity and ethical considerations.

LunarLab caters to a diverse clientele, from startups with a dream to established enterprises. They specialize in a range of software products, including mobile apps, web apps, SaaS products, AI, and IoT devices. Their services encompass UX design, product strategy, user research, and project management. They also offer workshops to help companies crystallize their visions, a service that has proven invaluable for those at the starting line of product development.

To learn more about Elizabeth and Kelli's work, click HERE, HERE, and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

To learn more about Elizabeth and Kelli's work, click HERE, HERE, and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

Previous Episode

14 – The Importance of Practical AI Integration and Human Involvement in Technology with Trinsic Technologies’ Art Powell

Your host, Liudmila Kiseleva, talks with the Founder of Trinsic Technologies, Art Powell. Art's story begins in the realm of insurance sales, a field where he enjoyed early success. However, his true passion was ignited when his wife gifted him a computer in the early '90s. This seemingly simple act set Art on a path that would lead him to leave his mark on the tech world. He started a hardware company, facing the daunting challenges that come with competing against larger, more established players. Despite the setbacks, Art's determination never wavered, and in 2005, he founded Trinsic Technologies.

One of the most striking aspects of Art's philosophy is his belief in controlling one's own destiny. This conviction led him to bootstrap Trinsic Technologies, a decision that has paid off in spades. The company has not only achieved profitability but has also seen substantial growth. Art attributes this success to their unique approach to technology services, particularly their emphasis on high-touch customer service. This strategy has set them apart from competitors who often prioritize automation over personal interaction.

To learn more about Art's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.

Next Episode

16 – Redefining Software Engineering Partnerships for the Future with HackTech’s Hakob Sharabkhanyan

Your host, Liudmila Kiseleva, talks with the CEO and Founder of HackTech, Hakob Sharabkhanyan. Hakob's journey into the tech space is a testament to the power of passion and determination. From a young age, he was captivated by technology, a fascination that naturally led him to pursue a career in software engineering. However, it was his time at university that truly shaped his path. He faced a curriculum lacking practical software engineering lessons, and Hakob's resolve to make a mark in the tech industry was only strengthened.

HackTech was born out of Hakob's recognition of a gap in the software development services sector. He envisioned a firm that wasn't just about coding and algorithms but one that built strong personal relationships with clients. With a small, dedicated team, HackTech serves a limited clientele, fostering long-term partnerships based on trust and mutual growth.

To learn more about Hakob's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Liudmila's work? Check out her website HERE.