91. Focus and scalability - Johan Lind (Vertiseit)

03/11/24 • 37 min

Focus and scalability is the key.

Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!

We discussed the importance of focus, why references and outbound is a great combo, building in scalability in all part of your operations, and much more.

Timeline:

1:20 - Who is Johan Lind?

2:30 - Vertiseit's elevator pitch

3:10 - The story of Vertiseit

4:20 - 5 quick ones

6:00 - The future of retail

9:30 - The opportunities with AI

12:15 - Why Salesforce is a big role model

14:45 - External question from from Lisa Kruse at HolyComms: "One of your core values is "dare to challenge". How do you build a culture where the challenge of status quo is part of the day to day operations? Can you tell us about certain activities or processes that help your team to deliver on this specific value?"

19:40 - The first 3 things Johan would do re. the GTM strategy if he would start a new startup

24:20 - Vertiseit's best marketing channels

26:00 - Their outbound strategy

28:10 - The best way to do outreach to Johan

30:10 - A topic of Johan's choice: Scalability

35:30 - His favourite life motto

36:25 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Johan's company Vertiseit is the leading platform company within Digital In-store in Europe.

Read more about Vertiseit on: https://vertiseit.com/

Follow Johan Lind on LinkedIn: https://www.linkedin.com/in/johanlindvertiseit/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Focus and scalability is the key.

Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!

We discussed the importance of focus, why references and outbound is a great combo, building in scalability in all part of your operations, and much more.

Timeline:

1:20 - Who is Johan Lind?

2:30 - Vertiseit's elevator pitch

3:10 - The story of Vertiseit

4:20 - 5 quick ones

6:00 - The future of retail

9:30 - The opportunities with AI

12:15 - Why Salesforce is a big role model

19:40 - The first 3 things Johan would do re. the GTM strategy if he would start a new startup

24:20 - Vertiseit's best marketing channels

26:00 - Their outbound strategy

28:10 - The best way to do outreach to Johan

30:10 - A topic of Johan's choice: Scalability

35:30 - His favourite life motto

36:25 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Johan's company Vertiseit is the leading platform company within Digital In-store in Europe.

Read more about Vertiseit on: https://vertiseit.com/

Follow Johan Lind on LinkedIn: https://www.linkedin.com/in/johanlindvertiseit/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!

Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.

We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.

Timeline:

1:15 - Who is Johan Jarskog?

2:15 - NEXT's elevator pitch

3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture

12:10 - NEXT's best marketing channels

14:00 - The most important things in a great sales process

19:00 - The best way to do outreach to Johan.

20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"

22:10 - A topic of Johan's choice

26:45 - His favourite life motto.

28:00 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.

Read more about NEXT on: https://next-tech.com/en/

Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

92. The importance of sleep as a leader - Henrik Teisbæk (Veo)

Why you should prioritize sleep.

Listen to Henrik Teisbæk - CEO & Co-founder of Veo - in B2B SaaS CEOs!

We discussed what it takes to scale a supply chain, why you should invest in a viral component in your product, sleep, that you can't control what happen but how you react, and much more.

Timeline in the episode:

2:05 - Who is Henrik Teisbæk?

3:45 - Veo's elevator pitch.

5:30 - The story of Veo.

7:30 - 5 quick ones.

10:00 - What it takes to scale a supply chain.

14:00 - The core of a great GTM-strategy according to Henrik.

17:15 - Veo's best marketing channels.

22:00 - The best way to do outreach to Henrik.

23:00 - External question from Björn Ingmansson at Kognic: "What has changed in your work as a CEO in the rapidly changing technology landscape?"

24:30 - A topic of Henrik's choice: Sleep

28:15 - His favorite book: Man's Search For Meaning by Viktor E. Frankl and also The Advantage by Patrick M. Lencioni.

29:50 - Henrik's favourite life motto.

30:30 - The top things he would tell his younger self.

SaaSiest:

On April 16-17, it's time for SaaSiest 2024 in Malmö, the largest community-driven B2B SaaS event in the Nordics! 1200 Founders, Executives, and VCs under one roof to share experiences & best practices.

Secure your ticket through the link below:

https://saasiest2024.com/

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Henrik's company Veo helps you record and live-stream your team sports matches automatically and take your game a level up.

Read more about Veo on: https://launch.veo.co/

Follow Henrik Teisbæk on LinkedIn: https://www.linkedin.com/in/henrik-teisbaek/

The music: