90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

03/04/24 • 31 min

The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!

Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.

We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.

Timeline:

1:15 - Who is Johan Jarskog?

2:15 - NEXT's elevator pitch

3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture

12:10 - NEXT's best marketing channels

14:00 - The most important things in a great sales process

19:00 - The best way to do outreach to Johan.

20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"

22:10 - A topic of Johan's choice

26:45 - His favourite life motto.

28:00 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.

Read more about NEXT on: https://next-tech.com/en/

Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!

Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.

We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.

Timeline:

1:15 - Who is Johan Jarskog?

2:15 - NEXT's elevator pitch

3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture

12:10 - NEXT's best marketing channels

14:00 - The most important things in a great sales process

19:00 - The best way to do outreach to Johan.

20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"

22:10 - A topic of Johan's choice

26:45 - His favourite life motto.

28:00 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.

Read more about NEXT on: https://next-tech.com/en/

Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.

Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!

We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.

Timeline:

1:30 - Who is Rickard Kajson?

2:50 - Grade's elevator pitch.

3:30 - The story of Grade.

7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"

9:00 - A topic of Rickard's choice: Target alining

16:30 - The core of a great GTM-strategy: Create a common playbook.

22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.

24:00 - The best way to do outreach to Rickard.

26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"

29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.

29:45 - His favourite life motto.

30:20 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Rickard's company Grade helps you recruit, develop, and retain employees.

Read more about Grade on: https://www.grade.com/

Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

91. Focus and scalability - Johan Lind (Vertiseit)

Focus and scalability is the key.

Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!

We discussed the importance of focus, why references and outbound is a great combo, building in scalability in all part of your operations, and much more.

Timeline:

1:20 - Who is Johan Lind?

2:30 - Vertiseit's elevator pitch

3:10 - The story of Vertiseit

4:20 - 5 quick ones

6:00 - The future of retail

9:30 - The opportunities with AI

12:15 - Why Salesforce is a big role model

14:45 - External question from from Lisa Kruse at HolyComms: "One of your core values is "dare to challenge". How do you build a culture where the challenge of status quo is part of the day to day operations? Can you tell us about certain activities or processes that help your team to deliver on this specific value?"

19:40 - The first 3 things Johan would do re. the GTM strategy if he would start a new startup

24:20 - Vertiseit's best marketing channels

26:00 - Their outbound strategy

28:10 - The best way to do outreach to Johan

30:10 - A topic of Johan's choice: Scalability

35:30 - His favourite life motto

36:25 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io