88. How you succeed as an underdog - Mads Fosselius (Dixa)

02/19/24 • 36 min

Why you should find your favourite competitor.

Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!

We discussed why you should find your favourite competitor, Community-led growth, the first three things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.

Timeline:

1:30 - Who is Mads Fosselius?

3:25 - Dixa's elevator pitch.

6:00 - The story of Dixa.

9:40 - External question from from Pontus Bäckman at SEO AI: "Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?"

12:10 - A topic of Mads' choice: Find your favourite competitor.

17:30 - The core of a great GTM-strategy.

24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.

29:00 - The best way to do outreach to Mads.

31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.

32:20 - Mads' favourite life motto.

33:50 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.

Read more about Dixa on: https://www.dixa.com/

Follow Mads Fosselius on LinkedIn: https://www.linkedin.com/in/madsfosselius/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Why you should find your favourite competitor.

Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!

Timeline:

1:30 - Who is Mads Fosselius?

3:25 - Dixa's elevator pitch.

6:00 - The story of Dixa.

12:10 - A topic of Mads' choice: Find your favourite competitor.

17:30 - The core of a great GTM-strategy.

24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.

29:00 - The best way to do outreach to Mads.

31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.

32:20 - Mads' favourite life motto.

33:50 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.

Read more about Dixa on: https://www.dixa.com/

Follow Mads Fosselius on LinkedIn: https://www.linkedin.com/in/madsfosselius/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

87. The future of marketing - Peder Bonnier (Storykit)

Why video is the future of marketing.

Listen to Peder Bonnier - CEO & Co-founder of Storykit - in B2B SaaS CEOs!

We discussed why you must use video, why the future of marketing is higher and higher frequency, building the product they self needed, Storykit's best marketing channels, and much more.

Timeline:

1:35 - Storykit's elevator pitch.

2:50 - The story of Storykit.

14:30 - 5 quick ones.

16:20 - Video: For everything, for everyone.

18:00 - The future of marketing.

22:45 - External question from Therése Olsson: "I know video is powerful when it comes to sales and marketing, but it would be interesting to hear some concrete numbers regarding exactly HOW much more powerful it is than text?"

26:15 - Storykit's best marketing channels

28:30 - The best way to do outreach to Peder.

31:00 - A topic of Peder's choice: Growth

35:10 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Peder's company Storykit is a complete AI video creation tool transforming your content into high-performing video.

Read more about Storykit on: https://storykit.io/

Follow Peder Bonnier on LinkedIn: https://www.linkedin.com/in/peder-bonnier-0a9105a3/

The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.

Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!

We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.

Timeline:

1:30 - Who is Rickard Kajson?

2:50 - Grade's elevator pitch.

3:30 - The story of Grade.

7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"

9:00 - A topic of Rickard's choice: Target alining

16:30 - The core of a great GTM-strategy: Create a common playbook.

22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.

24:00 - The best way to do outreach to Rickard.

26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"

29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.

29:45 - His favourite life motto.

30:20 - The top things he would tell his younger self.

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Rickard's company Grade helps you recruit, develop, and retain employees.

Read more about Grade on: https://www.grade.com/

Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/