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B2B Marketing with Dave Gerhardt

B2B Marketing with Dave Gerhardt

Dave Gerhardt

Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
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B2B Marketing with Dave Gerhardt - #114: Content | Mastering Short Form Video and Social Media (with Alex Minor)
play

01/23/24 • 54 min

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.

Key Topics and Timestamps from this episode:

00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content
00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT


Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

  • The importance of leadership team alignment and why the CRO & CFO should be your best friend
  • How marketing can impact pipeline and the standard it should be held to
  • Why you should build a marketing calendar around the product roadmap

Timestamps

  • (00:00) - Kyle's exposure to B2B marketing and strategy
  • (04:49) - Gaining expertise in marketing metrics and standards
  • (09:27) - Balancing Efficiency and Creativity in Sales Outreach
  • (13:06) - Importance of an Internal Partnership with the Sales Team
  • (15:46) - Aligning marketing goals with revenue generation
  • (17:29) - Co-creating Qualified Opportunities with ICP
  • (22:34) - Importance of Sales and Marketing Collaboration
  • (25:45) - How CROs and CMOs can balance long-term vision and short-term outcomes
  • (30:55) - The lightning strike strategy
  • (31:48) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance
  • (35:04) - Using Shield analytics to identify and repost popular content
  • (42:40) - How to simplify complex questions to extract key insights
  • (46:07) - Building a networking resource for professional growth
  • (49:10) - Closing thoughts

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode
B2B Marketing with Dave Gerhardt - Fixing the Disconnect Between Marketing and Sales with Talya Heller
play

05/15/25 • 41 min

#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses.

Together they unpack:

  • Why most sales decks and battle cards go unused and what to build instead
  • How to enable your champion to sell internally with confidence
  • Simple frameworks for mapping competitive positioning that teams will actually use

Talya also breaks down how she researches, builds, and delivers assets that align sales, marketing, and product, all rooted in buyer empathy.

Timestamps

  • (00:00) - – Intro & Talya’s background
  • (02:08) - – From engineering to B2B marketing
  • (08:53) - – What is buyer enablement?
  • (11:08) - – Why deals stall after vendor selection
  • (13:23) - – The problem with sales decks
  • (15:53) - – Why battle cards don’t work
  • (18:08) - – Talya’s competitive positioning map
  • (24:19) - – Grouping competitors by approach
  • (26:49) - – Market maps for sales
  • (28:49) - – Where to get the best insights
  • (31:19) - – New formats for enablement
  • (33:34) - – Why context matters
  • (35:19) - – Empathy for your sales team
  • (37:04) - – Closing thoughts on empathy
  • (38:09) - – Where to find Talya online

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode
B2B Marketing with Dave Gerhardt - The B2B Event Playbook: Building Revenue-Driving Events in 2025
play

03/13/25 • 54 min

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.

Dave, Stephanie, and Kristina cover:

  • The key metrics to track to prove event ROI in 2025
  • How to get executive and stakeholder buy-in for your event strategy
  • What’s working in B2B events right now (and what’s not)
  • How to follow up post-event to drive engagement and pipeline

Timestamps

  • (00:00) - – Intro to Stephanie and Kristina
  • (03:23) - – Why events are making a big comeback in B2B marketing
  • (06:50) - – The biggest mistakes marketers make when planning events
  • (09:38) - – How to align your event strategy with business goals
  • (12:23) - – The key metrics to track for proving event ROI
  • (15:35) - – How to get buy-in from executives and key stakeholders
  • (18:48) - – What’s working right now in B2B events (and what’s not)
  • (23:04) - – The role of micro-events, VIP dinners, and executive meetups
  • (27:29) - – Sponsoring vs. hosting your own event — how to decide
  • (31:49) - – The importance of post-event follow-up and engagement
  • (35:31) - – Virtual events: lessons learned and how they fit into 2025 strategies
  • (39:24) - – Live Q&A: Expert answers to audience event strategy questions
  • (44:49) - – Final takeaways on making B2B events worth the investment

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode
B2B Marketing with Dave Gerhardt - #41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)
play

11/14/22 • 58 min

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh) to break down how to create your 2023 marketing plan. We cover:

1. Overall approach to building a plan

2. Setting goals, metrics, and targets

3. Building a framework for marketing campaigns over the year

4. Modeling funnels and determining cost per opportunity

5. Determining how much marketing budget to spend

6. Selling your plan to the CEO, CFO, and getting it approved

Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.

https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

  1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
  2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
  3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.


Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo, and author of The Next CMO, shared strategies for building and leading high-performing marketing organizations.

Peter covers:

  • 10 Guidelines for building (or re-building) a marketing organization
  • Running marketing: how to build your CMO operating system
  • 5 strategies for effectively leading an organization

Timestamps

  • (00:00) - - Intro to Peter
  • (04:41) - - Are there requirements for being a CMO?
  • (09:39) - - Do you really want to be a CMO?
  • (10:08) - - How CMOs spend their time
  • (10:51) - - 10 Guidelines for building (or re-building) a marketing organization
  • (12:38) - - 1. Align to your marketing strategy
  • (13:38) - - 2. Ensure the financial model supports your organization
  • (15:33) - - 3. Make it simple
  • (16:08) - - 4. Build in clear accountability
  • (17:24) - - 5. Resist layers
  • (19:04) - - 6. Do not design around the individual
  • (21:08) - - 7. Clearly define what is a service center and what is an outcome center
  • (21:46) - - 8. Build the smallest organization necessary
  • (22:57) - - 9. Make a hiring decision as difficult as laying someone off
  • (23:57) - - 10. Define your full-time vs. part-time vs. outsource strategy
  • (26:45) - - Running marketing: Building your CMO Operating System
  • (28:08) - - 5 strategies for leading marketing
  • (30:55) - - Q&A
  • (38:21) - - Closing Remarks

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

  • Why developing a provocative point of view is critical to differentiate your brand
  • How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
  • Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

  • (00:00) - - Intro to Kyle
  • (05:20) - - Content is strategy, but most companies have bad content
  • (06:31) - - Force a choice, not a comparison
  • (09:33) - - Book recommendations for thinking about your company differently
  • (12:28) - - Identifying core problems and target audience
  • (15:47) - - What is GTM Bloat?
  • (19:51) - - Beat the friction out of your process
  • (21:55) - - How to create a demand flywheel
  • (27:48) - - Non-negotiable content types
  • (29:11) - - Real thoughts from real subject matter experts
  • (33:55) - - Harness the power of the internet
  • (35:48) - - Always-on ways to capture the demand you create
  • (39:06) - - Q&A

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode
B2B Marketing with Dave Gerhardt - Exit Five Anthem feat. Ding Zheng, Jeff Porter

Exit Five Anthem feat. Ding Zheng, Jeff Porter

B2B Marketing with Dave Gerhardt

play

02/08/24 • 3 min

Why make an explainer video when you can make a rap anthem?

Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).

Learn more about Exit Five and join our community of thousands of B2B marketers:

https://www.exitfive.com/

bookmark
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B2B Marketing with Dave Gerhardt - LinkedIn Ads & Strategy for B2B with Anthony Blatner
play

03/17/25 • 44 min

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00) - - Intro to Anthony Blatner
  • (08:28) - - Focusing on LinkedIn and Future Expansion
  • (11:53) - - Effective Social Media Advertising and Organic Content
  • (15:17) - - The Overlooked Importance of Creative Content in Advertising
  • (17:25) - - Targeting Personas with Top-of-Funnel Ads
  • (23:48) - - Creating Unique and Targeted Content: Pros and Cons
  • (25:04) - - Lead Generation Strategies for Small Budgets
  • (29:17) - - Effective Funnel Strategies for Small Budgets
  • (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  • (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
  • (40:00) - - The Power of Narrow Focus for Audience Growth
  • (43:07) - - Content Planning Based on Sales Cycle Length
  • (44:56) - - Connecting with Anthony Blatner on LinkedIn

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
bookmark
plus icon
share episode

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the thought "hey, I could start my own business out of this."

Send guest pitches and ideas to [email protected]
- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
- Exit Five on Twitter: https://twitter.com/exitfiveco

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

  1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.
  2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.
  3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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FAQ

How many episodes does B2B Marketing with Dave Gerhardt have?

B2B Marketing with Dave Gerhardt currently has 263 episodes available.

What topics does B2B Marketing with Dave Gerhardt cover?

The podcast is about Marketing, Entrepreneurship, Podcasts, Business, B2B Marketing and Marketing Strategy.

What is the most popular episode on B2B Marketing with Dave Gerhardt?

The episode title '#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)' is the most popular.

What is the average episode length on B2B Marketing with Dave Gerhardt?

The average episode length on B2B Marketing with Dave Gerhardt is 47 minutes.

How often are episodes of B2B Marketing with Dave Gerhardt released?

Episodes of B2B Marketing with Dave Gerhardt are typically released every 4 days.

When was the first episode of B2B Marketing with Dave Gerhardt?

The first episode of B2B Marketing with Dave Gerhardt was released on Dec 12, 2021.

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