#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)
01/23/24 • 54 min
1 Listener
Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.
Key Topics and Timestamps from this episode:
00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content
00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.
Key Topics and Timestamps from this episode:
00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content
00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
Previous Episode
#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)
Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."
Hillary discusses how Snowflake has built an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT can help ABM marketers today.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
Next Episode
#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)
Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.
Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution.
Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.
The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.
00:00 - Introduction: Guest Introduction and Episode Overview
01:30 - Paul Roetzer's Early Ventures into Information Products
03:00 - Success with the Agency Academy and Course Series
05:00 - Inventing a Point Pricing Model for Service Companies
07:00 - The Decision Against Building a SaaS Product
09:00 - The Importance of Building an Audience for Memberships/Courses
12:00 - Paul's Journey into the World of AI
15:00 - Establishing the Marketing AI Institute: Media, Events, and Education
18:00 - Explosive Growth of the AI Introductory Class
21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing
25:00 - Challenges Before AI Breakthroughs in Language and Image Generation
28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy
32:00 - Transitioning from Service Business to Content Membership Model
35:00 - The Launch and Unexpected Success of the Podcast
38:00 - Implementing AI in Podcast Content Strategy and Creation
41:00 - The Significance of AI in Today's Marketing Landscape
44:00 - How Enterprises Are Adapting to AI Tools
47:00 - Practical Applications of AI in Marketing and Content Maximization
50:00 - The "Smart Intern" Approach to Using AI Creatively
53:00 - Paul Roetzer’s Tips for Utilizing AI Language Models Like GPT-4
56:00 - Discussing the Future of AI in Marketing and Business Operations
58:00 - Conclusion: Final Thoughts and Upcoming AI Events
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
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