LinkedIn Ads & Strategy for B2B with Anthony Blatner

03/17/25 • 44 min

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(08:28) - - Focusing on LinkedIn and Future Expansion
(11:53) - - Effective Social Media Advertising and Organic Content
(15:17) - - The Overlooked Importance of Creative Content in Advertising
(17:25) - - Targeting Personas with Top-of-Funnel Ads
(23:48) - - Creating Unique and Targeted Content: Pros and Cons
(25:04) - - Lead Generation Strategies for Small Budgets
(29:17) - - Effective Funnel Strategies for Small Budgets
(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
(40:00) - - The Power of Narrow Focus for Audience Growth
(43:07) - - Content Planning Based on Sales Cycle Length
(44:56) - - Connecting with Anthony Blatner on LinkedIn

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***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

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Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - - Intro to Anthony Blatner
(08:28) - - Focusing on LinkedIn and Future Expansion
(11:53) - - Effective Social Media Advertising and Organic Content
(15:17) - - The Overlooked Importance of Creative Content in Advertising
(17:25) - - Targeting Personas with Top-of-Funnel Ads
(23:48) - - Creating Unique and Targeted Content: Pros and Cons
(25:04) - - Lead Generation Strategies for Small Budgets
(29:17) - - Effective Funnel Strategies for Small Budgets
(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
(40:00) - - The Power of Narrow Focus for Audience Growth
(43:07) - - Content Planning Based on Sales Cycle Length
(44:56) - - Connecting with Anthony Blatner on LinkedIn

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Previous Episode

The B2B Event Playbook: Building Revenue-Driving Events in 2025

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.

Dave, Stephanie, and Kristina cover:

The key metrics to track to prove event ROI in 2025
How to get executive and stakeholder buy-in for your event strategy
What’s working in B2B events right now (and what’s not)
How to follow up post-event to drive engagement and pipeline

Timestamps

(00:00) - – Intro to Stephanie and Kristina
(03:23) - – Why events are making a big comeback in B2B marketing
(06:50) - – The biggest mistakes marketers make when planning events
(09:38) - – How to align your event strategy with business goals
(12:23) - – The key metrics to track for proving event ROI
(15:35) - – How to get buy-in from executives and key stakeholders
(18:48) - – What’s working right now in B2B events (and what’s not)
(23:04) - – The role of micro-events, VIP dinners, and executive meetups
(27:29) - – Sponsoring vs. hosting your own event — how to decide
(31:49) - – The importance of post-event follow-up and engagement
(35:31) - – Virtual events: lessons learned and how they fit into 2025 strategies
(39:24) - – Live Q&A: Expert answers to audience event strategy questions
(44:49) - – Final takeaways on making B2B events worth the investment

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

Next Episode

Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.

Dave, Megan, Ido, and Kimberly cover:

What every new CMO needs to know about leading a marketing org
How to align with CEOs, CFOs, and key stakeholders to drive business impact
The biggest marketing shifts happening right now (and what’s no longer working)
How to prove marketing’s impact in the era of efficiency

Timestamps

(00:00) - – Introduction to the CMO panel
(03:20) - – The evolving role of the CMO in 2025
(06:46) - – The biggest challenges marketing leaders face today
(09:53) - – How to align marketing with CEOs, CFOs, and key stakeholders
(13:28) - – What every new CMO needs to know when stepping into the role
(17:03) - – The marketing strategies that are working right now (and what’s not)
(20:50) - – Why B2B marketing is more emotional than most people realize
(25:27) - – How to prove marketing’s impact in a data-driven, efficiency-focused era
(29:09) - – The shift from demand gen to brand-led growth
(32:34) - – The role of storytelling and positioning in B2B marketing success
(36:49) - – Building a high-performing marketing team and the skills CMOs need today
(40:29) - – Key takeaways and final advice for marketing leaders

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more