
Exit Five Anthem feat. Ding Zheng, Jeff Porter
02/08/24 • 3 min
Why make an explainer video when you can make a rap anthem?
Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).
Learn more about Exit Five and join our community of thousands of B2B marketers:
Why make an explainer video when you can make a rap anthem?
Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).
Learn more about Exit Five and join our community of thousands of B2B marketers:
Previous Episode

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)
Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.
00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
06:04 - The Emotional Impact of Parental Leave.
08:40 - Navigating Career Paths in Marketing.
12:10 - SparkToro's Audience Research Tool and Growth Strategy.
14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.
19:11 - Rethinking the pursuit of status in business.
22:10 - Contemplating financial gains and their true value.
23:10 - Prioritizing time over extra income for happiness.
29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.
32:01 - The challenges and potential rewards of solopreneurship.
34:16 - Navigating Hiring and Trust in a Small Team
38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.
41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.
43:08 - The challenge of balancing marketing strategies.
48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.
50:32 - Embedding Webinar Links in Blog Posts for Engagement
52:53 - Closing Thoughts.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
Next Episode

#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)
Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move.
Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectively advocate for yourself during the hiring process. Topics include using LinkedIn for personal branding, negotiating job offers, researching compensation, and how (and why) to look without looking.
Matthew and Kelly share insights on the nuances of recruiting, the importance of building personal connections, and how recruiters should approach hiring for roles that might be new to an organization. Throughout the discussion, they stress the importance of being proactive about career development, being honest about one's own job preferences, and how to ensure a potential employer's values align with one's own.
Timestamps:
00:00 Maximizing Your Career Potential.
05:20 Navigating Career Transitions.
09:08 Smart Career Moves: Assessing Company Fit & Interviews.
11:24 Interviewing Insights: Evaluating Company Fit & Ideal Timelines.
14:23 Importance of Efficient Hiring Process for Role Success.
18:26 Candidates must embrace ambiguity and self-sufficiency.
21:36 Emphasizing relationship building in career advancement.
26:58 Career Focus and Motivation on LinkedIn.
29:44 The importance of honest self-assessment for job seekers.
31:05 Navigating Compensation Negotiations.
35:52 Importance of honesty and negotiation in job offers.
38:55 Importance of Effective Outreach in Job Recruitment.
40:51 Connect with Matt and Kelly on LinkedIn.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
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