Trend Alert: Why Interactive Content Is Becoming Table Stakes In Content Marketing

05/18/22 • 34 min

We’re switching things up on today’s episode — no replays! Instead, our friends from Content4Demand, a boutique B2B content strategy and creative agency, are on the podcast to make a case for interactive content.

Static PDFs are a thing of the past. In the digital-first world, interactive content is making waves for its ability to engage audiences in unique ways... and track that engagement to provide valuable insights that can enhance future content strategies. Not to mention, it can really help your brand stand out among the sea of long-form, all-text white papers.

Don’t think you have what it takes to create interactive content? Think again. In this episode, Content4Demand’s Lisa Wallace, VP of Sales; Holly Celeste Fisk, Director of Marketing; and Savannah Heil, Sr. Director of Digital Design, sit down with hosts Klaudia Tirico and Kelly Lindenau to discuss:

What interactive content is and why it matters NOW;
The types of interactive content you can create;
The data and insights you can gain from interactive content;
How to get started and get buy-in from the C-suite;
Tips for writing for interactive content; and
Everything in between!

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What interactive content is and why it matters NOW;
The types of interactive content you can create;
The data and insights you can gain from interactive content;
How to get started and get buy-in from the C-suite;
Tips for writing for interactive content; and
Everything in between!

RELATED LINKS

Previous Episode

How To Play On Your Buyer- & Customer-First Strategies In 2022

In the latest episode of the B2BMX Podcast, co-hosts Klaudia Tirico and Kelly Lindenau are taking folks back to B2BMX in Scottsdale, Ariz., where Forrester’s Amy Hawthorne shared 22 predictions, planning assumptions and survey insights for demand leaders in 2022.

B2B demand leaders must establish new foundations that meet these new expectations to help sustain pipeline momentum. Hawthorne took to the B2BMX stage to uncover everything from marketing best practices in an ongoing pandemic, trends and insights for today's demand program and tactic mix, to recommendations for moving away from the MQL. Hear her bold statement about how “the lead is dead” and let us know if you agree!

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Next Episode

What It Takes To Create A Successful ABM Strategy From The Ground Up

We’re back with episode 5 to share the replay of Jennifer Leaver’s impressive session from B2BMX in Scottsdale, Ariz. Leaver is the Senior Global ABM Manager at Bazaarvoice who shared her secrets to launching an ABM program from the ground up and for scale to become a major strategic partner for the sales org.

ABM strategies are now going beyond the marketing mix to involve Sales, CS and PMK to create customer experiences for a company’s most strategic accounts. All these teams are coming together to work towards one goal: Revenue. Leaver lets the audience in on the top priorities for constructing a successful ABM strategy, including:

Strategically targeting the accounts that a business wants to go after;
Creating a personalized experience for accounts;
Starting small to scale and building playbooks; and
Making sure there is enough bandwidth to create the content that is needed to support these campaigns (design, marketing ops, etc.).

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