The State Of Demand Gen

09/25/24 • 25 min

The final episode of our milestone Season 10 is here, and we're closing out with a top-rated panel discussion from B2BMX West in Scottsdale this past February. Today, you'll hear from experts and marketing practitioners, who took the stage to dive into recent research on the state of demand generation.

Digitalzone surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry. This research uncovered new and emerging industry trends and helped establish some new benchmarks for 2024 and beyond.

This panel of experts from G-P and Indeed will dive into the key insights from this research and discuss how these market trends are impacting their own organizations. They'll also explore questions such as:

What demand gen strategies are working?
How do you delineate brand and demand?
How are marketers interacting with third-party vendors?
How are marketers using data to enhance demand gen strategies?
How are marketers measuring and evaluating ROI of demand gen tactics?

Tune in for the finale today and be sure to subscribe to the podcast so you don't miss our Season 11 kick off!

RELATED LINKS:

Our B2BMX West event is coming soon! Sign up for updates here.
Follow us on LinkedIn and X.

What demand gen strategies are working?
How do you delineate brand and demand?
How are marketers interacting with third-party vendors?
How are marketers using data to enhance demand gen strategies?
How are marketers measuring and evaluating ROI of demand gen tactics?

Tune in for the finale today and be sure to subscribe to the podcast so you don't miss our Season 11 kick off!

RELATED LINKS:

Our B2BMX West event is coming soon! Sign up for updates here.
Follow us on LinkedIn and X.

Previous Episode

Striking The Right Balance Between Demand Gen & ABM

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent.

In this episode, you'll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing - Manufacturing & Logistics Service Providers for Blue Yonder; Madeline Maguire, Head of B2B Marketing at Grubhub; and Annie Chamberlain Head of Account-Based Marketing & Experiences at Lumen Technologies, as they explore the dynamic landscape of demand gen and ABM, as well as the pivotal moment where these strategies intersect.

Tune in now to hear:

How companies can leverage the power of data, personalization and automation to effectively target high-value accounts while still maintaining a broad reach; and
Practical insights and best practices for marketers looking to strike the right balance between demand generation and ABM to achieve optimal results in today's competitive B2B marketplace.

RELATED LINKS:

Learn more about B2BMX East, here;
Register for B2BMX East to see Daniel’s presentation using this special 15% off code just for our listeners: MXPOD15; and
Follow us on LinkedIn and X.

Next Episode

Building A Strong Operational Base For Effective Account-Based Marketing

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and Canada. During her conversation with co-host Klaudia Tirico on the show floor at B2B Marketing Exchange East in Alpharetta, GA, Davis discussed the challenges and strategies for implementing a successful Account-Based Marketing (ABM) program.

Specifically, Davis highlighted the importance of operations in ABM success, noting that many organizations underestimate this aspect. She also emphasized the need for alignment across the go-to-market (GTM) team, effective training of BDRs, and the critical role of data attribution. Davis also cautioned against over-reliance on AI for sentiment analysis, stressing the need for a robust technical foundation for ABM.

Tune in town to uncover: