The Brave New World Of Event Marketing

02/23/22 • 31 min

“To hybrid, or not to hybrid?”

-Hamlet in 2022, probably.

Event marketing underwent an impressive evolution over the past couple of years, especially as the repercussions of the Covid-19 pandemic forced marketers to rethink the medium and adapt it to the digital world. As in-person events start to return — hello, B2B Marketing Exchange! — organizations are struggling to determine the most successful event format: Virtual, in-person or hybrid?

For Aleksandra Panyukhina, an event’s delivery isn’t as important as the value it delivers. In the latest episode of the #B2BMX podcast, Panyukhini sits down with Host Klaudia Tirico to dive into the new era of event marketing. As Panyukhina teases her upcoming #B2BMX session, the pair chat about:

Event marketing’s journey to the “cornerstone” of marketing strategies;
How to focus on the end goal and attendee takeaways when planning events;
The importance of planning events with an interactive mindset;
An overview of the most valuable event technologies and tools; and
Why marketing teams should track the event metrics that sales doesn’t use — such as post-event connections with sponsors — to inform future event planning.

There’s still time to snag your #B2BMX ticket — and with our podcast-exclusive 50% off discount code (B2BMXPOD), there’s no time to wait. See you next week!

RELATED LINKS

“To hybrid, or not to hybrid?”

-Hamlet in 2022, probably.

Event marketing’s journey to the “cornerstone” of marketing strategies;
How to focus on the end goal and attendee takeaways when planning events;
The importance of planning events with an interactive mindset;
An overview of the most valuable event technologies and tools; and
Why marketing teams should track the event metrics that sales doesn’t use — such as post-event connections with sponsors — to inform future event planning.

There’s still time to snag your #B2BMX ticket — and with our podcast-exclusive 50% off discount code (B2BMXPOD), there’s no time to wait. See you next week!

RELATED LINKS

Previous Episode

Marketing + Sales + Communication = Content Perfection

Content is a critical part of marketing, as compelling, informative assets help generate more interest in a brand and drive more leads down the sales pipeline. But the content creation process is still hindered by lack of interdepartmental communication between sales and marketing.

When Pam Didner takes the #B2BMX stage in just two short weeks, she’ll focus on two key components of content: “How To Make The Most Of Content Marketing For Sales” and “How To Create A High-Performance Team Among Sales/Ops/Marketing.” During her sessions, Didner will tighten the lens on internal communication to help align teams on common goals and shed a light on how to map content to specific stages of the buyer’s journey.

With those “how-tos” in mind, Host Klaudia Tirico sat down with Didner for a preview into her sessions on the latest episode of the #B2BMX podcast. Throughout their discussion, the duo touched on:

The evolution of the B2B industry, with an analysis of the fundamentals that remained and the prospect/buyer behaviors that changed;
The current state of sales enablement and why the line is starting to blur between sales and marketing;
The content assets that resonate most strongly with buyers and buying committees, along with how to make the most out of them;
Strategies for mapping content to different stages of the buyer’s journey; and
Much more!

To learn all the content nuances your heart desires, be sure to use our exclusive #B2BMX podcast code (B2BMXPOD) to receive 50% off your ticket. Talk to you there!

RELATED LINKS

Next Episode

Single Lane Ahead: The Convergence of ABM & Demand

*Forrest Gump voice* Demand Gen and ABM are like peas and carrots.

While the strategies were on separate journeys to support their own business goals, Forrester is forecasting that the two will become a converged ecosystem as demand gen and ABM marketers refine their goals and realize the overlapping nature.

For this week’s episode of the #B2BMX podcast, we’re replaying Steve Casey’s session from #B2BSMX that delves into the ins and outs of demand gen/ABM convergence and provides a roadmap of the journey marketing teams can take to combine the two.

Throughout his presentation, Casey explains:

The key trends B2B marketers need to understand to plan for this convergence;
The people, process and technology considerations that will help marketers prepare for the road ahead; and
Arm marketers with the roadmap to support their journey through the demand gen/ABM landscape; and
Much more!

RELATED LINKS