Season 6 Kick-Off: Experts Sound Off On How To Find GTM Success With ABM

04/27/22 • 38 min

If you missed B2BMX, then you can thank this podcast for spotlighting multiple exclusive sessions from the hottest event in Scottsdale, Ariz. Marketers from all over the country came together in February to share their knowledge, tactics and the tools needed to succeed in B2B marketing.

In our Season 6 kick-off episode, hosts Klaudia Tirico and Kelly Lindenau review key sessions and takeaways from #B2BMX 2022! To give you a glimpse into what you can expect from this season, the pair highlighted major insights from key B2B players on topics such as:

Moving away from MQLs and focusing on account intelligence;
The importance of working in sync as a team;
Developing relevant messaging to increase engagement;
Tailoring content to buyer needs;
The convergence of demand gen and ABM; and
Much more!

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Moving away from MQLs and focusing on account intelligence;
The importance of working in sync as a team;
Developing relevant messaging to increase engagement;
Tailoring content to buyer needs;
The convergence of demand gen and ABM; and
Much more!

RELATED LINKS

Previous Episode

Breaking Through The Digital Noise: Content That Wows Audiences

What makes audiences tick and click these days? In an overly saturated, digital-first world, generic, long-form content simply won't cut it. It's time to think outside the box and truly get creative to debunk the myth that B2B is boring once and for all.

That's exactly what this panel of all stars discussed at B2BMX in Scottsdale last week. In this special edition episode, host Klaudia Tirico took the B2BMX stage with Stefanie Larue, Digital Marketing Manager at Dade Systems, Lindsay Tjepkema, CEO & Co-founder of Casted, and Leigh Dow, VP of Global Marketing at Identiv to talk all things content — what's working, what isn't, how to measure it all and everything in between.

Specifically, the panel covers:

The trends dominating content experiences in 2022 and beyond;
New mediums that are both thought-provoking and fun to digest;
How to create audio and video content on a dime;
What type of content works well for various stages of the buyers journey;
To gate or not to gate;
How to measure the success of your content and leverage engagement insights to enhance content offerings; and
Best practices for repurposing content.

Plus, you'll get specific insights on Identiv's Killer Content Award winning video campaign inspired by a Tom Cruise lookalike on TikTok!

If you’ve got serious #B2BMX FOMO, you can get the full experience online! Use the code B2BMXPOD to snag a virtual seat and get access to all the sessions from the show!

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Next Episode

Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside

Buyers feel like they are under attack from marketers’ constant emails and messaging, so they're essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything that isn’t radically relevant to them. One of the things we have learned from history is that you cannot siege a moated castle head-on. Under difficult marketing circumstances, you do not take castles by force. All castles can be entered with a drawbridge. Instead of trying to force your way into the castle, try earning the attention of your buyer to actually get invited inside.

In this episode, co-hosts Klaudia Tirico and Kelly Lindenau play back Baer’s insightful and memorable keynote speech at B2BMX in Scottsdale, where he explained the three drawbridges to gain buyer trust.

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