How Your Partner Portal Can Rival Amazon

01/06/21 • 25 min

Making your channel partners sort through everything you have simply to find what they need can make your portal a no-go zone. By creating personalized portals that recognize the variety of roles within partner organizations, channel-first companies are creating engaging and efficient experiences designed to set partners up for success.

During this episode, which is a replay of a B2B Sales & Marketing Exchange session, Cindi Johnson, Global Director of Partner Programs at Tanium, discusses how her company is boosting channel engagement—especially among partner sales staff—by creating personalized portal experiences. Johnson will review how Tanium is ensuring ongoing partner portal engagement with:

An innovative onboarding strategy;
A distributed publishing model that keeps content fresh; and
Partner activity analytics that identify opportunities for improvement.

If you want to see the visuals to support the sound, check out the session on-demand now. Bonus: You’ll get access to our 50+ other sessions and keynotes.

An innovative onboarding strategy;
A distributed publishing model that keeps content fresh; and
Partner activity analytics that identify opportunities for improvement.

If you want to see the visuals to support the sound, check out the session on-demand now. Bonus: You’ll get access to our 50+ other sessions and keynotes.

Previous Episode

The 2021 Growth Marketing Playbook

With more than 17 years in the digital marketing space, Oren Greenberg has helped B2B and B2C organizations implement growth strategies that span different channels. Based on his experiences and conversations with clients, he believes the art and science of growth marketing will evolve significantly in 2021 to emphasize cost-efficiency, relationship building and deal expansion, and setting clear expectations based on revised budgets.

During this episode of the B2B Marketing Exchange podcast, Oren reveals how B2B organizations can establish and perfect their plans in the New Year. Key questions to answer include:

Where are our strongest sources of growth?
How will we need to adapt our channel mix to new realities?
What will we need to do to ensure our content and campaigns stand out?
What tests will we need to run to ensure we hit readjusted goals?

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Learn more about Kurve
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Next Episode

Friends of B2BMX Share 2021 Resolutions

Sure, they have a bad rap, but we believe that New Year’s Resolutions allow us to reflect on the past year and forge a positive path forward. Because so many of us had to navigate new challenges and new conditions in 2020, the B2BMX team wanted to hear how some of our peers were setting their goals for 2021.
In this special episode, hosts Klaudia Tirico and Alicia Esposito discuss some of the findings, which are featured in a new interactive experience. Experts and practitioners spotlighted in this episode include: