An Insider Look At The Expanding Role Of SDRs

07/14/21 • 33 min

Once viewed simply as “outbound callers,” SDRs are increasingly playing more strategic roles for B2B revenue teams. Given their active role on the front lines of interacting with target buyers, many progressive organizations are positioning SDRs as a key bridge between sales, marketing and customer success.

During this B2BMX session replay episode, Demand Gen Report's Andrew Gaffney chats with experts Nikki Ivey of SDRdefenders, Brian Vital of ZoomInfo and Ken Amar of Outreach to discuss the changing role of SDRs, looking specifically at:

The changing approaches B2B companies are taking with SDRs to move beyond dialing for dollars;
The tools and tactics companies are arming their SDR teams with and how they are driving more & better intelligence across the org;
How companies are re-thinking the career path for SDRs; and
The new metrics SDRs are impacting across the customer lifecycle.

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The changing approaches B2B companies are taking with SDRs to move beyond dialing for dollars;
The tools and tactics companies are arming their SDR teams with and how they are driving more & better intelligence across the org;
How companies are re-thinking the career path for SDRs; and
The new metrics SDRs are impacting across the customer lifecycle.

RELATED LINKS

Previous Episode

The Story Behind The Rebrand From A CMO’s POV

Last month, SurveyMonkey — a company that has been synonymous with market research and survey software — rebranded to Momentive, now defining itself as an agile experience management company focused on helping customers shape what's next.

A rebrand is more than just a fresh coat of paint, new logo and name, and during this week’s episode of the B2BMX Podcast, Host Klaudia Tirico sits down with Leela Srinivasan, CMO of Momentive, to get a behind-the-scenes look at the entire process and the role of the CMO during a rebrand.

Specifically, Klaudia and Leela touch on:

How SurveyMonkey transitioned to Momentive during a pandemic and why now;
The impact customer and employee feedback have on a rebrand;
Marketing's role during a rebrand and important things to consider before diving in;
The new role of brand in B2B marketing; and
How to blur the lines between brand and demand.

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Next Episode

How A Remarkable CX Is Your Best Sales & Marketing Strategy

One of the positive outcomes of 2020 was that companies pivoted their focus to their existing clients. After all, without clients there is no business.

In this fun and engaging keynote replay from #B2BMX, customer experience coach and former B2B/B2C marketing executive Dan Gingiss will share how client experience can be your company’s ultimate competitive advantage as well as provide new and credible marketing opportunities.

Take a listen to learn how to:

Apply an easy, five-step framework for creating remarkable, shareable experiences and converting clients into marketing advocates;
Reduce churn and increase customer lifetime value;
Talk about client experience in your marketing; and
Leverage examples from other successful companies across industries.

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