B2B Marketing and More With Pam Didner - 220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

220 - SOLO: Confused About ICP and Buyer Persona? Here’s A Crash Course

07/26/22 • 6 min

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

In today’s episode, I will:

Cover the differences between the two
Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas?

—————

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

In today’s episode, I will:

Cover the differences between the two
Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas?

—————

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Previous Episode

219 - ft. Christina Del Villar: Communicating Marketing to the C-Suite: From Objectives to ROI

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is my guest today.

Christina is a B2B marketer, speaker, and author of the Sway book about marketing strategy, revenue and growth.

Our topic today is about communicating marketing to the C-Suite. As we all know, marketing tends to be very complicated, and many marketers have a hard time helping their C-Suite understand marketing’s impact.

—————

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.

Next Episode

221 - ft. Stacey Danheiser: Top B2B Marketing Competencies to Boost Your Career

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam.

Today I have a special guest. Stacey Danheiser is the founder and CMO of SHAKE Marketing Group and a host for Soar Marketing Society, a community on Mighty Network. So if you are interested in joining, check that out.

Stacey has worked with many companies simultaneously, being in the CMO positions. Now, she is a mentor and has also created many marketing training programs for B2B Marketers.

Today we talk about top B2B marketing competencies.

—————

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.