The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce
03/23/20 • 33 min
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
- Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
- What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
- Examples of who, in DTC, are leading the charge
- Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
- Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
- Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
- Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
- Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
- Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
- Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
- What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
- Examples of who, in DTC, are leading the charge
- Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
- Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
- Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
- Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
- Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
- Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Previous Episode
Special Edition: The Viral Effect
On today's episode: Bold, Effective Action in a Global Pandemic. How best-in-class CMOs and CDOs will respond to the COVID-19 crisis to support their stakeholders now while investing for the long-term too. This is a special edition of Authentic Influence.
Adam Conner is joined by perspectives from Andrew Essex (Founder and CEO of Plan A; former CEO of Droga5; current Ad Council Board Member) and Mike Shields (CEO of Shields Strategic Consulting).
Today, you'll learn about four secular trends which, though already occurring, have been pulled forward due to this crisis, leading to peer marketing becoming an increasingly important and viable strategy:
- Mobile acceleration
- Decline in institutional trust (and peers as more trusted sources than ever)
- Legacy media unable to deliver
- Permanent changes in brand treatment of employees as well as consumers
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Check out Vivoom, the preeminent peer marketing solution that enables brands to partner with their customers as a top marketing channel where both the brand and customer are mutually enriched, respected, and valued. Learn more at https://www.vivoom.co/.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)On today's episode, DESCRIPTION
Today, you'll learn:
- Notes
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Next Episode
Turn to the Nerds: NerdWallet CMO Kelly Gillease
On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.
Today, you'll learn:
- Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful
- The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line
- NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer
- What Kelly envisions as trends in marketing change over the next few years
- Advice on how to be a more authentic marketer
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/authentic-influence-118959/the-future-of-dtc-jodi-goldberg-google-head-of-industry-dtc-ecommerce-6061558"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the future of dtc: jodi goldberg, google head of industry, dtc ecommerce on goodpods" style="width: 225px" /> </a>
Copy