Authentic Influence - 080: Crafting a compelling landing page for your offer [B2B Podcast Party]

080: Crafting a compelling landing page for your offer [B2B Podcast Party]

05/27/22 • 65 min

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements of a High-Converting Landing Page [21:45] High-converting landing page design [24:18] When to use multiple CTAs on landing pages [26:00] How healthcare companies can share social proof [40:30] B2B Speed networking: 60-second pitches [52:14] How to identify referral partners for your business Resources: - Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster - 5 reasons why using a content strategy will make your marketing more effective - The 5 Essential Elements of a Winning Landing Page - Join our next podcast party - Apply for a free 30-min content coaching session on the podcast Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Previous Episode

079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing

Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business?

Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss:
– How to increase the number of email subscribers from existing traffic
– The 80/20 of online course funnels – what gives the best results quickest
– How did John get into building funnels for online course businesses?

Topics discussed:

00:00 Meet John Ainsworth
08:10 Where course creators fail with marketing
11:45 3 areas where course creators are losing money
12:17 2 ways to Increase revenue per sale
18:13 The power of upsells & the ideal discount range
22:54 How to make more sales through your email list
24:33 How do you create a good email promotion?
25:12 6-part email sequence to increase sales
31:54 3 easy ways to increase email subscribers from existing traffic
41:39 What’s the best tech stack for selling online courses?
45:00 How Data Driven Marketing uses case studies to sell
51:16 John Ainsworth’s recommended resources for marketers
53:30 John Ainsworth’s mental health practice

About John Ainsworth:

John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.