Authentic Influence

Do you want to learn how to leverage scorecard marketing for generating leads and sales?

In this interview with Glen Carlson of Dent, we discuss:

00:00 Introducing Glen Carlson

01:35 Why Glen and Daniel Priestley started Key Person of Influence

02:00 Why focus on building influence?

06:29 Launching Dent during the GFC

07:53 What makes a business recession-proof?

11:27 You’re standing on a mountain of value that you don’t recognize

15:56 What is a scorecard?

25:36 How many questions should your scorecard have?

27:59 Success stories of Scoreapp clients using scorecards

31:40 The psychology behind scorecards and why they work better as a lead magnet

36:18 The power of case studies and why Dent invests in them

40:20 The secret to building your profile is through your client successes

43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics

45:20 Glen’s tip for producing effective case studies that help sell

47:28 Glen’s recommended resource for improving your marketing

50:00 One thing that Glen does for mental health

About Glen Carlson

Glen Carlson is an award winning entrepreneur and co-founder of Dent.

Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.

Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.

Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.

Resources Mentioned

• Scoreapp
• Dent website
• Get the Key Person of Influence book (free copy)

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

Do you want to learn how to do audience research & cold outreach?

Listen to this interview with Amanda Natividad of SparkToro, where we discuss:

– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers

Timestamps

00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails

34:06 subject line

37:00 What is audience research and how is it different from market research?

40:02 use cases vs case studies

40:49 case study of a Sparktoro client

48:40 using spark toro for audience research

54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma

57:38 lessons from marketing at Fitbit

60:00 Resources Amanda recommends for marketers

About Amanda Natividad

Amanda Natividad is Marketing Architect for audience research startup, SparkToro.

She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Resources Mentioned:

• SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
• SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
• Jeremy Moser’s copywriting course – https://www.copycourse.io/
• Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
• Amanda’s personal site and newsletter – https://www.amandanat.com/

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley.

Sam asked Anf questions about business and life.

Topics Discussed:

0:00 Sam Riley welcome

01:05 A look into Anf’s corporate career

05:30 Launching a side hustle in Toronto, Canada

08:26 Partnership lessons from a failed FB Ads agency business

16:16 How to find your mojo after you’ve lost it

17:11 An important lesson about getting what you want from Anf’s mentor

18:42 Two lessons from working in a call centre that apply to business

22:49 Why authentic marketing is so important

29:20 Benefits of niching down a product or service

36:25 Anf’s 3 favourite travel destinations and why

Resources:

• Samantha Riley’s website
• Influence By Design podcast Long Term Success In Business (Mic Takeover with Anfernee Chansamooth)
• Sam Riley’s “Coaches, Course Creators & Speakers: Community & Collaboration” FB group
• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
• Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.
• Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast