Authentic Influence

Anfernee Chansamooth

1 Creator

Build your authentic brand and business online through No B.S. marketing. For the founders of B2B, professional services, and software companies. This is the show where we get real and talk about what's working to grow your influence, impact, and personal wealth. All whilst doing it ethically and in alignment with who you are as a human being. This show will feature a mix of solo episodes and guest interviews with actual practitioners who are honest, courageous, and generous with sharing what they've experienced.

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Top 10 Authentic Influence Episodes

Goodpods has curated a list of the 10 best Authentic Influence episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Authentic Influence for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Authentic Influence episode by adding your comments to the episode page.

046 - How do you market and sell your services as a Projector? (Human Design)

Authentic Influence

04/15/21 • 26 min

Have you ever wondered why it feels icky or awkward to promote and sell your services? Have you observed that the methods and tactics that marketers and sales trainers teach just don't seem to resonate with you, no matter how hard or often you try them?

Chances are that you are a human design Projector, or that you resonate with the idea of being one. You have the opportunity to communicate with and influence people all over the world by inviting them into your life, your vision, and your business.

But you don't like the idea of having to sit around and "wait for the invitation".

So how do you market and sell your services as a Projector? In this episode, I'll give you some ideas.

Resources mentioned:

Ra Uru Hu and the origin story of the Human Design System https://www.jovianarchive.com/human_design/rauruhu
A Critique of the Human Design System https://mortentolboll.weebly.com/a-critique-of-the-human-design-system.html
The Truth About Projector Recognition and Invitations https://www.humandesignforsuccess.com/projector-path-recognition-and-invitations/
The Wait for an Invitation Survival Guide for Projectors https://thewildpixel.com/wait-for-an-invitation-projector/

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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016 - Presence, pain and growth

Authentic Influence

06/15/19 • 15 min

What's the relationship between presence, purpose and pain? Here are some thoughts.

AI-04 Celebrity Marketing

Authentic Influence

02/16/18 • 3 min

AI-04 How to get your product in front of a celebrity

033 - 5 great ways to share your customer success stories

Authentic Influence

11/20/20 • 7 min

5 great ways to share your customer success stories.

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #systems #podcast

051: Leveraging scorecard marketing for generating leads and sales ft. Glen Carlson of Dent

Authentic Influence

11/15/21 • 57 min

Do you want to learn how to leverage scorecard marketing for generating leads and sales?

In this interview with Glen Carlson of Dent, we discuss:

00:00 Introducing Glen Carlson

01:35 Why Glen and Daniel Priestley started Key Person of Influence

02:00 Why focus on building influence?

06:29 Launching Dent during the GFC

07:53 What makes a business recession-proof?

11:27 You’re standing on a mountain of value that you don’t recognize

15:56 What is a scorecard?

25:36 How many questions should your scorecard have?

27:59 Success stories of Scoreapp clients using scorecards

31:40 The psychology behind scorecards and why they work better as a lead magnet

36:18 The power of case studies and why Dent invests in them

40:20 The secret to building your profile is through your client successes

43:14 Why Glen suggests focusing on marketing ecosystems, not specific tactics

45:20 Glen’s tip for producing effective case studies that help sell

47:28 Glen’s recommended resource for improving your marketing

50:00 One thing that Glen does for mental health

About Glen Carlson

Glen Carlson is an award winning entrepreneur and co-founder of Dent.

Dent is a multi-award winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors.

Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly’.

Dent believe there has never been a better time to build a thriving business and a respected personal brand doing something you love.

Resources Mentioned

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

080: Crafting a compelling landing page for your offer [B2B Podcast Party]

Authentic Influence

05/27/22 • 65 min

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements of a High-Converting Landing Page [21:45] High-converting landing page design [24:18] When to use multiple CTAs on landing pages [26:00] How healthcare companies can share social proof [40:30] B2B Speed networking: 60-second pitches [52:14] How to identify referral partners for your business Resources: - Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster - 5 reasons why using a content strategy will make your marketing more effective - The 5 Essential Elements of a Winning Landing Page - Join our next podcast party - Apply for a free 30-min content coaching session on the podcast Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

AI-06 How to attract the right clients for your business

Authentic Influence

05/09/18 • 5 min

7 steps to attract the right clients for your business. Access resources mentioned at www.authenticinfluence.co/006

049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro

Authentic Influence

11/10/21 • 67 min

Do you want to learn how to do audience research & cold outreach?

Listen to this interview with Amanda Natividad of SparkToro, where we discuss:

– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers

Timestamps

00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails

34:06 subject line

37:00 What is audience research and how is it different from market research?

40:02 use cases vs case studies

40:49 case study of a Sparktoro client

48:40 using spark toro for audience research

54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma

57:38 lessons from marketing at Fitbit

60:00 Resources Amanda recommends for marketers

About Amanda Natividad

Amanda Natividad is Marketing Architect for audience research startup, SparkToro.

She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Resources Mentioned:

SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
Jeremy Moser’s copywriting course – https://www.copycourse.io/
Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
Amanda’s personal site and newsletter – https://www.amandanat.com/

Connect with me:

Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

Subscribe to my newsletter: https://anferneec.com/newsletter

Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

#authenticinfluence #b2b #podcast

061: How to grow your podcast audience & launch a book ft. Nick Loper of Side Hustle Nation

Authentic Influence

12/09/21 • 60 min

Do you want to learn how to How to grow your podcast audience & launch a book?

Listen to this interview with Nick Loper of Side Hustle Nation, where we discuss:

– Podcast growth: climbing the listener pyramid

– SEO: creating content that ranks

– Facebook as a discovery channel: Nick’s new favorite tool for list growth

Topics discussed:

00:00 Introducing Nick Loper

04:46 How Nick built Side Hustle Nation podcast

08:43 Podcast growth: climbing the listener pyramid. How do you get more listeners for your podcast?

09:07 STEP 1: How to attract strangers to your podcast

15:42 STEP 2: Moving listeners to subscribers

18:40 Tips for doing show notes more efficiently

23:00 STEP 3: Listener pyramid level 4 – How to move subscribers to fans

24:28 Facebook as a discovery channel – why launch a FB group

26:53 A system for introducing fb group members to your content

31:00 How can you optimize your group for list growth

33:00 What’s working for building engagement in a FB group

35:10 Tips for managing a large FB group

38:55 Why Nick launched $1K, 100 ways book

40:00 Tips for successfully launching your book

53:30 How to find the right side hustle for you

54:50 One thing that Nick does for mental health

About Nick Loper:

Nick Loper is an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.