049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro
11/10/21 • 67 min
Do you want to learn how to do audience research & cold outreach?
Listen to this interview with Amanda Natividad of SparkToro, where we discuss:
– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers
Timestamps
00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails
34:06 subject line
37:00 What is audience research and how is it different from market research?
40:02 use cases vs case studies
40:49 case study of a Sparktoro client
48:40 using spark toro for audience research
54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma
57:38 lessons from marketing at Fitbit
60:00 Resources Amanda recommends for marketers
About Amanda Natividad
Amanda Natividad is Marketing Architect for audience research startup, SparkToro.
She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Resources Mentioned:
- SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
- SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
- Jeremy Moser’s copywriting course – https://www.copycourse.io/
- Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
- Amanda’s personal site and newsletter – https://www.amandanat.com/
Connect with me:
Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
Subscribe to my newsletter: https://anferneec.com/newsletter
Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
Do you want to learn how to do audience research & cold outreach?
Listen to this interview with Amanda Natividad of SparkToro, where we discuss:
– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers
Timestamps
00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails
34:06 subject line
37:00 What is audience research and how is it different from market research?
40:02 use cases vs case studies
40:49 case study of a Sparktoro client
48:40 using spark toro for audience research
54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma
57:38 lessons from marketing at Fitbit
60:00 Resources Amanda recommends for marketers
About Amanda Natividad
Amanda Natividad is Marketing Architect for audience research startup, SparkToro.
She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Resources Mentioned:
- SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
- SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
- Jeremy Moser’s copywriting course – https://www.copycourse.io/
- Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
- Amanda’s personal site and newsletter – https://www.amandanat.com/
Connect with me:
Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
Subscribe to my newsletter: https://anferneec.com/newsletter
Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
Previous Episode
048: Creating content clusters to grow your traffic ft. Daniel Danes-Hutt of Convert.com
Want to learn how how to use content clusters to grow your web traffic and some expert marketing tips?
In this interview, Daniel Kingsley Daines-Hutt from Convert.com and Amp My Content: Indepth Content Promotion Training will teach us how to create content clusters to grow your traffic.
Topics Discussed:
00:00 How Daniel Daines-Hutt got started with content marketing
07:30 Is Tiktok good for B2B marketing?
12:17 What is branding? And how does it relate to audience?
14:36 How to know your audience better
17:23 How to get started with CR
23:24 What should you name the menu items on your website?
28:47 What are content clusters and how can they help you grow traffic
34:57 How to start a content cluster
41:10 The power of pre-frame sequences in content marketing
47:15 How Convert.com uses case studies to attract more customers
47:40 What should a case study include?
48:70 The power of combining case studies with how-to guides
53:40 Ideal case study structure
60:53 Ways to distribute your content
About Daniel Daniel Daines-Hutt:
Daniel is the Content Master at Convert.com His goal is to take complex CRO topics and break them down so you not only understand them, but take action on them and see more lift from your business.
A psychology and behaviour nerd, Daniel has a background in content marketing and direct response advertising which is surprisingly similar to CRO. Understand the audience, get them to take a positive action, measure the results, do more of the same etc.
He’s had articles in the top 10 of all time on Inbound, and the top articles for 2 years on Growthhackers, with content shared or referenced by the CEO’s or heads of marketing from major companies.
Resources mentioned:
- Scientific Advertising by Claude C. Hopkins
- Content Marketing For Traffic And Sales: How To Use Direct Response Copywriting, For More Effective Content Marketing by Daniel Daines-Hutt
- Daniel’s case study: “I Was A Podcast Guest On 60+ Shows In 90 Days: Here’s How You Can Do The Same, For Free“
- Converts case study page https://www.convert.com/case-studies/
- Jon Morrow’s article (on narrative and emotion and how it helps)
- An article on testing landing pages that would be relevant for people wanting to a/b test and improve their case studies https://www.convert.com/blog/a-b-testing/ab-testing-marketing/
- A free 15 day trial of Convert software if you want to use it to test any pages https://www.convert.com/free-trial/
- An example of Convert’s content cluster articles https://www.convert.com/blog/a-b-testing/ab-testing-guide/
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
Next Episode
050: How to Free the Owner from their Business ft. David Jenyns of SYSTEMology
Do you want to learn how to free yourself from your business?
Listen to this interview with David Jenyns of SYSTEMology, where we discuss:
00:00 David Jenyns’ experience with freeing himself from his business
05:07 Going from a service business to software business
08:44 The 4 stages of all businesses
14:00 finding hard to let go and guilt as the owner, and how to overcome that
16:23 the SYSTEMology 7 stages for systemizing a business
21:16 How Dave launched the SYSTEMology program with a workshop
25:00 Tips for launching a successful online course
29:35 Challenges with software companies
30:37 Dave’s philosophy on marketing
33:50 SYSTEMology’s Content strategy
38:30 How to stand out in your marketing
48:00 How do you measure the effectiveness of case studies
50:25 Dave’s recommended resource for learning marketing
52:43 What Dave does for mental health
About David Jenyns
In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com.
Through this process, he became a systems devotee – founding systemHUB & SYSTEMology.
Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Resources Mentioned
- SYSTEMology website
- SystemHUB website
- Case study for Nick Ruddle (a SYSTEMology client)
- Check out David’s books on Amazon
Connect with me:
Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
Subscribe to my newsletter: https://anferneec.com/newsletter
Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
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