37 Don't Become a Coach for the Money!

Explicit content warning

02/16/24 • 43 min

Today we delve into ethical considerations around marketing coaching, including MLM-like tactics, pricing, and the pressure to charge high fees to recoup investments in programs teaching coaches how to market.

One particular thing I learned recently about this history of the coaching world is changing how I think about my own business. Even if you're not a coach, this will be an interesting episode!

Topics include:

Following up about last week's conversation with Samantha Pollack about ethics in marketing
Why some of the MLM accusations feel true (marketing coaches teaching coaches how to market to other coaches, etc)
Courses focused on marketing and selling over coaching skills
Why the industry doubled its prices some years ago due to JV/affiliate models
Accessibility not just in terms of money but also how AuDHD folks consume content and integrate

Links mentioned in episode:

Survey about having bought courses/coaching
Contact form
The four video podcasts by Rachael Kay Albers: Thomas Edison to Tony Robbins: The Online Business Family Tree, Six Figure Masterminds, Marie Forleo, and The Syndicate, ClickFunnels, Fake it 'til you make it, & Moneyball, Fix From Within or Burn It All Down? What Next?

Resources:

Hosted on Acast. See acast.com/privacy for more information.

One particular thing I learned recently about this history of the coaching world is changing how I think about my own business. Even if you're not a coach, this will be an interesting episode!

Topics include:

Following up about last week's conversation with Samantha Pollack about ethics in marketing
Why some of the MLM accusations feel true (marketing coaches teaching coaches how to market to other coaches, etc)
Courses focused on marketing and selling over coaching skills
Why the industry doubled its prices some years ago due to JV/affiliate models
Accessibility not just in terms of money but also how AuDHD folks consume content and integrate

Links mentioned in episode:

Survey about having bought courses/coaching
Contact form
The four video podcasts by Rachael Kay Albers: Thomas Edison to Tony Robbins: The Online Business Family Tree, Six Figure Masterminds, Marie Forleo, and The Syndicate, ClickFunnels, Fake it 'til you make it, & Moneyball, Fix From Within or Burn It All Down? What Next?

Resources:

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

36 Ethical Marketing with Samantha Pollack

Marketing ends up relevant to many AuDHD people at some point, in part because many of us end up freelancing at some point out of desire or necessity. Many of us end up resisting it because of our strong ethics.

I'd already blogged Samantha's amazing Substack article, "Conventional Marketing Ain't Workin' Anymore." And was ecstatic when she said yes to a deep dive on why making friends with marketing is important for any small business owner or service provider.

We talk about:

How making friends can be a (chill) marketing activity
Drawing in the people you like working with
Why a lot of B2B marketing is dishonest at heart
Evaluating whether social media is working for you
A super simple approach to marketing that feels ethical
How as a consumer, a lot of marketing is just noise

This episode is interesting from the consumer side, even if you don't ever create marketing!

Connect with Sam:

Substack: The Cult of Personality Soapbox
Instagram @cultofpersonality
Sales Page Framework (50% discount for podcast listeners is reflected when you click to buy)
Email list signup (scroll down)

Resources:

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

38 What's "Subclinical" Autism? with William Curb

William Curb hosts the Hacking Your ADHD podcast. We dive into what it means to have a "subclinical" autism diagnosis, and what that implies in the context of having a completely different brain.