A260 - How to unexpectedly delight clients?

03/08/19 • 7 min

I was introduced to Chris Martin through a friend of mine Joe Workman.

How do I know Chris?

I've heard a few of his shows before in the past and when Joe mentioned that I should reach out to Chris to be on his podcast, Getting Work to Work, for me it was a no brainer.

Chris was a great interviewer, genuinely curious, asking things that to be honest, I hadn't been asked about before.

One topic that we talked about most was personalization and delight. I talk about personalization a lot, it is what I do for clients, right?

In this episode, though, I talked about personalization in regards to leads and client interaction, not doing the wor

-------------------
👉 For full show notes to this episode & more resources for you.
-------------------
“Solve Problems by using communication and data.”

In case you don’t want to read the rest of this, you can check out the full episode for all the details.

In the episode, I shared a variety of things including:

How I manage to stay ahead of communication with leads and clients
How I create the unexpected delight
The one thing that I realized I was doing wrong in my marketing

Last year I was talking with a coaching client of mine and shared some of the simple things that I do specifically to delight clients.

He sent me this email "I finished a large project with a client and sent a small gift to them based on something you said in the conversation we had a couple week ago. The response I got was insane! I received a message from them thanking me for the gift card. They then followed it up with 'no one ever does that for me, so I really really appreciated it.'"

That small gift was a $10 Starbucks card.

What is one small way you can delight your leads and clients?

Definitely go checkout Getting Work to Work Episode 227.

If you have a chance too, check out a few of the other episodes as well.

I’d like to thank Chris for being a part of it and including me along amazing folks like Liston Witherill, Tim Kelley, and Ilise Benun

I was introduced to Chris Martin through a friend of mine Joe Workman.

How do I know Chris?

I've heard a few of his shows before in the past and when Joe mentioned that I should reach out to Chris to be on his podcast, Getting Work to Work, for me it was a no brainer.

Chris was a great interviewer, genuinely curious, asking things that to be honest, I hadn't been asked about before.

One topic that we talked about most was personalization and delight. I talk about personalization a lot, it is what I do for clients, right?

In this episode, though, I talked about personalization in regards to leads and client interaction, not doing the wor

-------------------
👉 For full show notes to this episode & more resources for you.
-------------------
“Solve Problems by using communication and data.”

In case you don’t want to read the rest of this, you can check out the full episode for all the details.

In the episode, I shared a variety of things including:

How I manage to stay ahead of communication with leads and clients
How I create the unexpected delight
The one thing that I realized I was doing wrong in my marketing

Last year I was talking with a coaching client of mine and shared some of the simple things that I do specifically to delight clients.

That small gift was a $10 Starbucks card.

What is one small way you can delight your leads and clients?

Definitely go checkout Getting Work to Work Episode 227.

If you have a chance too, check out a few of the other episodes as well.

I’d like to thank Chris for being a part of it and including me along amazing folks like Liston Witherill, Tim Kelley, and Ilise Benun

Previous Episode

A259 - What 3 things do you grab in the zombie apocalypse?

Janelle Allen of zencourses.co is an Instructional Designer who specialized in custom online course that improve student results invited me to her podcast.

I thought that I'd share an answer to a question that she asked me on the show.

-------------------
👉 For full show notes to this episode & more resources for you.
-------------------

She asks all her guests this question.

"The zombie apocalypse has hit. You have 6 minutes to grab 3 essential items and your family is fine. What do you grab?

As someone who's watched many zombie movies from a very young age all the way to today with The Walking Dead, this was a welcomed and fun question.

Since I've actually thought about this over the years I had my answer at the ready.

My winter coat, a broom, and my skis.

A broom because you can carve the handle into a point and use it to defend yourself with some level of distance.

That's the obvious item in this list.

Like Janelle, you may be scratching your head a bit at the winter coat and skis.

It's simple, first of all, there's never been a movie, tv show, or anything zombie related where it's taking place in the snow.

So I'm going north when the zombie apocalypse hits.

If you are thinking, "Jason, but you are basing your logic off of movies." Of course, I am, this whole scenario is predicated on a hypothetical movie scenario.

But I'm open to the conversation, so let's look at it this way.

Zombies aren't exactly fleet of foot. They often get caught up on branches, stuck in mud, and even caught up on fences.

It stands to reason that in waist deep snow, they wouldn't fare too well either.

Additionally, snowy regions tend to be less populated which reduces the number of potential zombies.

If I can find a mountainous area, then there could be a natural way in which to protect myself and family as well.

I pose this question to you. If your family is good, and you have 6 minutes to grab 3 items in the zombie apocalypse, what would you grab? Shoot me a tweet and let me know.

If you are wondering how all this relates to your business, it doesn't. I just though that I would have some fun today in answering an oddball question so that you can maybe get a glimpse into other parts of my head.

If you absolutely need it to relate to business, the one thing I can say is to put yourself in a position where the odds swing in your favor.

Next Episode

A261 - One year in, what's the next 5 look like?

Chris Bintliff from Not Really Rocket Science, is someone who I met through Twitter, but someone I consider a friend. Chris appeared on Live In The Feast and we geeked out about marketing and creating delight for clients.

Not only that, but if you want to know anything about home automation, he's the guy to talk with.

During a conversation one day, Chris mentioned that if there was ever an opportunity in which I myself could be interviewed, rather than me doing the interviewing, he wanted it.

There's no better day than on this very special, milestone episode of Ask Rezzz.

I'll be honest, I really had no idea what Chris was going to ask me. He could've asked me anything at all. The only constraint was to stay within a certain time, the rest was up to him.

Chris rose above and beyond to the task and asked me 3 amazing questions that I know you'll enjoy.

Are you a Freelancer? Do you identify with the Unemployable?

What advice can you offer to someone to embrace where they are in their freelance career so that they can take that next step?

Where do you see yourself in 2, 3, or 5 years?

-------------------
👉 For full show notes to this episode & more resources for you.
-------------------