Artist Academy

This week’s episode features art marketer Jessica Craddock. Jessica mentors ADHD artists who are tired of marketing strategies that don’t align with their personality to sell 3x more art.
I like talking to other business minded creatives and I used this interview to extract some art marketing advice that I don’t regularly teach. Jessica comes from a business background and gives a clear look at her student’s businesses to help them simply describe their art and how to buy it.
We chat on subjects like outreach, how to get referrals, and how to start selling canvas art in your local area. Let me know what you think of this week’s episode with Jessica Craddock.

This week’s episode features Texas artist Bryan Peterson. This is not your typical business talk but rather a reminder to create the art that makes you happy. Art that evokes emotion within the artist and creates excitement within the process.
We take it back to the basics of drawing/painting because you love it rather than to make a dollar. If the product is great, the customers will buy. But what your version of great is compared to mine is vastly different. It depends on the subject, color, style, meaning, etc..

What you like to create is not what I like to create, and that’s the beauty of it. Your perfect customer is waiting for you to create the perfect thing for you, because it will inevitably be the thing that speaks to them. Listen to this episode for a reminder to find out what art YOU are passionate about creating.

Let me know what you think of this week’s long interview with Bryan Peterson.

This week’s episode is a coaching call with Artist Academy member Jessa Aber. She is one of the many artists I have met who are doing all the right things: sharing photos, making videos, pitching ideas, following up with potential customers, etc.

But even though her efforts are good, combined with working a full-time job, there’s little time to stretch past her current situation. Jessa lives in a very small town, surrounded by many tiny towns, which makes getting big, well-paid projects a very rare occasion, if at all. But not to worry, there are ways to make the most of your area and get those bigger projects by stepping out of your comfort zone. Listen to today’s episode to hear what I mean.

If you’d like to sign up for a 1-on-1 with me, you can do so within the ArtistAcademy.co. I offer these to members for a small fee at any time. Sometimes it helps to have someone experienced look at your business from the outside and tell you the exact next steps to take.

A mentor can see the future of your business more clearly than you can because they’ve already been where you are and have been through the hurdles to get to the other side. If you’re someone who could use some direction, I highly encourage you to seek out a mentor. Whether it’s me or someone who does the thing you want to do, it can make all the difference and get you to where you want to be faster.

Let me know what you think of this week’s sneak peek into a coaching call with Jessa Aber.

www.MuralMoney.com

‘Tis the season for taxes. Hannah Cole, artist and owner of Sunlight Tax, was kind enough to come on the podcast and answer some of the most common questions like:

How should I file?
When should I hire a tax professional?
What items can I list as an expense/deduction?

Listen to hear answers to these questions and be sure to check out her extremely helpful resources below:

• The Sunlight Podcast: Clear, actionable tips on how to manage your taxes and money as a self-employed person.
• Free visual guide to your tax deductions
• A free one-hour class, Make Taxes Easier and Stash an Extra $130k in Your Savings