299. Simple Marketing Strategies to Help You Actually Make Art Sales with Jessica Craddock

02/05/24 • 30 min

This week’s episode features art marketer Jessica Craddock. Jessica mentors ADHD artists who are tired of marketing strategies that don’t align with their personality to sell 3x more art.
I like talking to other business minded creatives and I used this interview to extract some art marketing advice that I don’t regularly teach. Jessica comes from a business background and gives a clear look at her student’s businesses to help them simply describe their art and how to buy it.
We chat on subjects like outreach, how to get referrals, and how to start selling canvas art in your local area. Let me know what you think of this week’s episode with Jessica Craddock.

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298. Travel Stories, Collaboration Ideas, & Maintaining a Positive Mindset with Elise Garcia

This week’s episode of the Artist Academy Podcast features an Atlanta-based multi-passionate artist Elise Garcia. Elise has a positively infectious energy about her that I know will spill onto you to brighten your day. Her outlook on living a fearless life is commendable as she has some hilariously terrible travel incidents to share with us today.
On the art side of things, Elise is still very much in the building phase of her business and trying anything and everything she feels called to.
One big tip I picked up from this interview is something I will 100% be implementing this year: collaborations. The best way to attract your ideal customer is to go somewhere they are already hanging out... like on another person’s Instagram page. Since everyone is on the social media hampster wheel of creating reels nowadays, my plan is to take some of that work off their to-do list (because I like creating videos) in trade for being seen by their audience. How can you be of value to someone who has what you want? Something to think about this Monday.
Let me know what you think of this week’s episode with Elise Garcia.

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300. Seasons of Art+Business, Battling Negative Self Talk, Celebrating Episode 300!

This is what the seasons of my business typically look like:
Winter: Planning, practicing, resting - Do I want to repeat last year or change some things? How can I make this year more enjoyable?

Spring: Experimenting, pitching - Stick to the plan and welcome new, fun opportunities.

Summer: Hustling - Let’s go!

Fall: Slowing, regrouping - Avoid burnout.

Listen to this week’s episode to hear an explanation of each, including the things I’m currently doing in this winter season to prepare for having my most productive/profitable year yet. I also share recommended replacements for all of that negative self-talk new artists often given themselves in the beginning of their art careers. Things like, “I’m not good enough,” or “I’m not where I want to be yet...”

Listen to hear how I personally combat the negativity and replace it with hope! The Series Six Challenge starts SOON! Join us: Artist Academy Challenge1