129: All About Social Selling
06/21/21 • 36 min
In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.
We discuss:
What is social selling?
Where do people go wrong when it comes to social selling?
Can social selling be for everyone?
How does AI and data relate to social selling?
What is the future of sales and marketing?
Alexander’s Favorite Books for Business-
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel
Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:
Twitter I Facebook I Instagram I Linkedin I YouTube
The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.
Learn More About ASMM Digital Marketing
Follow ASMM: Twitter | Facebook | Instagram | LinkedIn
Subscribe to our podcast: ASMM Small Business Connections
In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.
We discuss:
What is social selling?
Where do people go wrong when it comes to social selling?
Can social selling be for everyone?
How does AI and data relate to social selling?
What is the future of sales and marketing?
Alexander’s Favorite Books for Business-
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel
Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:
Twitter I Facebook I Instagram I Linkedin I YouTube
The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.
Learn More About ASMM Digital Marketing
Follow ASMM: Twitter | Facebook | Instagram | LinkedIn
Subscribe to our podcast: ASMM Small Business Connections
Previous Episode
128: Marketing Mums- Introduction
This week, take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing.
Ann and Anastassia Discuss:
-How to avoid procrastination
-Targeting a specific audience
-Considering what you “really” sell
-Plus, more marketing tips and advice...
The host of Marketing Mums is Ann Brennan. She is the owner of ASMM Digital Marketing and also hosts Small Business Connections. She started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.
Learn More About ASMM Digital Marketing
Follow ASMM: Twitter | Facebook | Instagram | LinkedIn
Subscribe to our podcast: ASMM Small Business Connections
Next Episode
130: Business Relationships
In this episode of Small Business Connections, Ann talks with Intimacy and Relationship Coach, Orla Quinn. Orla's passion is to help couples create their 5 Star Relationships through her 8-week program. She uses a combination of couple consultation, teaching methodology, and skills-based training to deliver a consensual communication, sensual touch, and conscious connection curriculum that promises to reset relationships to 5 Star Potential.
We discuss:
How and why Orla became a relationship coach.
How relationships affect the life of a business owner.
How personal relationships affect business relationships.
Orla's key to healing relationship wounds.
Book a free consultation with Orla.
Orla’s Favorite Books for Business-
The Big Leap by Gay Hendricks
The Richest Man in Babylon by George S. Clason
Follow Orla Quinn:
Facebook I Instagram I Linkedin I YouTube
The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.
Learn More About ASMM Digital Marketing
Follow ASMM: Twitter | Facebook | Instagram | LinkedIn
Subscribe to our podcast: ASMM Small Business Connections
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