Ann's No Bullshit Marketing

In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions.

We discuss:

Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe.

How cybersecurity has become more important amidst the COVID pandemic with millions of more people working remotely from home.

Many think that a person needs to be technically savvy or spend a lot of money to improve their security. Why is this untrue?

Best practices we can all take with our credit and debit cards at the gas pump or ATM.

When we see headlines detailing the massive data breaches of large companies like Target and Home Depot, how can a small business owner possibly afford to keep their assets safe?

Scott is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business and Senior Cyber. He is a highly sought-after author and expert for live security events, media appearances, and commentary on the topics of ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers, and small business.

Scott is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks. Scott also serves as the CSO and Chief Media Commentator for Cybersecurity Ventures and sits on several cyber advisory boards for various companies.

Order Scott’s Newest Book: Senior Cyber

Scott’s Favorite Books for Business-

Driven: How to Succeed in Business and Life by Robert Herjavec

Winning: The Ultimate Business How-To Book by Jack Welch

Follow Scott Schober:

Twitter I Facebook I Instagram I LinkedIn I YouTube

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

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Subscribe to our podcast: ASMM Small Business Connections

In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.

We discuss:

What is social selling?

Where do people go wrong when it comes to social selling?

Can social selling be for everyone?

How does AI and data relate to social selling?

What is the future of sales and marketing?

Alexander’s Favorite Books for Business-

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel

Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:

Twitter I Facebook I Instagram I Linkedin I YouTube

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections

In this episode of Small Business Connections, Ann talks with Lloyd Malech, a seasoned trial attorney who offers his professional legal services in the areas of divorce, family law, child custody, child support and domestic violence. With more than 26 years of trial experience to his name, Mr. Malech has highly honed legal skills. He has proven himself time and again — achieving excellent results in the courtroom and at the negotiating table.

We discuss:

Lloyd's background and what he did to get where he is today

Lloyd's "Life Purpose" and how it relates to his personal business goals

Networking and building business connections

Lloyd’s Favorite Books for Business-

The Success Principles by Jack Canfield

The Art of War by Sun Tsu

Follow Lloyd Malech: Linkedin I Facebook I Instagram I Twitter

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections

In this episode of Small Business Connections, Ann talks with Nathan Greenberg, founder of Arkside Marketing, a full-service advertising agency specializing in regulated industries. Together they discuss Nathan's philosophy of there are only two kinds of days, his serial entrepreneurship and the two rules of marketing.

Nathan says anyone can market. The question is, how to market effectively. At Arkside, they partner with franchisees and regulated industries such as automotive, law, financial, health care, casino gaming, trade groups and manufacturing. Nathan and his agency figure out how to be compliant with each industry's regulations and provide ways to market effectively while creating visually pleasing advertising campaigns.

As a serial entrepreneur, Nathan has started seven companies. He began in high school when started creating websites for local businesses. He taught himself how to create HTML and enough photoshop to build local businesses ' websites. Growing from this, Nathan learned that you have to love a business's idea in order to properly represent the company.

Nathan shares that he was inspired by the motivational posters of his youth and one that stuck with him is- "Your Altitude is Determined by Your Attitude." Two years ago, Nathan turned this outlook into his perception of there are only two kinds of days. Many describe the two types of days as good days and bad days. Nathan does not accept bad days. He lives his life of taking what someone might describe as a bad day and calls these, educational days. Nathan shares that he learns something from these days and this perspective allows him to do more with his life. There are plenty of moments of failure and every misstep offers learning opportunities. These moments helped shape his company into a better company. This outlook has Nathan in the midst of writing his book- 2 Kinds of Days. #2kindsofdays

Nathan shares his 2 rules of marketing:

1. Marketing should always be treated as an investment.

2. Never make it hard for someone to give you their money.

As a marketing professional, Nathan shares that word of mouth is the best advertising you will receive. Marketing as partners and not as vendors are important to sustain a successful business.

Nathan's Favorite Books of Business

Contagious: Why Things Catch On by Jonah Berger

Traction: Get a Grip on Your Business by Gino Wickman

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The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world.

Thanks for listening, leave us a review and be sure to subscribe.

In this episode of Small Business Connections, Ann talks about the power of stories and how you can powerfully tell your story with Melanie Gow, the Legend Maker and founder of Awaken the Legend Within. Melanie helps people awaken the legend within and learn the keys to telling their story impactfully.

As a story strategist, Melanie shares that we all have a story worth sharing and she can show you how. Harnessing the power of storytelling is an ancient art and a teachable skill. Storytelling holds emotion and emotions are universal. Communicating your story and making a connection with others is like magic. Melanie breaks down the structure of the story and dives deep into the four natural storytelling powers- to heal, to inspire, leadership and foretell.

Melanie shares the secret to storytelling and that the dots on the page become books and stories with power. She loves helping people find their story and condense their story to become their fifteen minute keynote. Once learned, you can keep going and share your authenticity by telling your story.

Melanie’s Favorite Books

Bennett Cerf’s Little riddle book: (Mail-me books) Book of Riddles by Bennett Cerf

Into the Wild by Jon Krakauer

The Lord of the Rings by J.R.R Tolkien

To reach Melanie Gow:

The Legend Within- https://awakenthelegendwithin.com/home/

Linkedin- https://www.linkedin.com/in/melaniegow/?originalSubdomain=uk

Thank you to the Warrior Music Foundation for sponsoring this episode.

The Warrior Music Foundation offers free music therapy and music lessons to our active-duty military, veterans and their families by providing a venue for learning, healing and camaraderie using music. The Foundation's goal is to improve mental health in the military community one person at a time. Please take a few minutes and visit their website, Facebook or Instagram to see the amazing work they are doing for our military and veterans.

The Small Business Connections Podcast is hosted by Ann Brennan, owner of ASMM Digital Marketing. The podcast was created as a means of helping her clients build a community around their brands. Since its inception, the podcast has grown to include guests from around the world. To be a guest on the show, please message Ann directly through LinkedIn.

Thanks for listening and be sure to subscribe.