
From Data to ICPs: Jordan Crawford, founder of Blueprint, Guide to Strategic Marketing
10/07/24 • 60 min
Join Jordan Crawford, the founder of Blueprint, as he takes us on a deep dive into the world of strategic marketing with a focus on Ideal Customer Profiles (ICPs). In this comprehensive guide, Jordan reveals how blending data science with go-to-market strategies can transform how companies approach their market segments.
Whether you're a marketing professional looking to refine your strategy, a business owner aiming to enhance your customer targeting, or just curious about the impact of data in marketing, this video will provide valuable insights into making smarter, data-backed marketing decisions.
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Join Jordan Crawford, the founder of Blueprint, as he takes us on a deep dive into the world of strategic marketing with a focus on Ideal Customer Profiles (ICPs). In this comprehensive guide, Jordan reveals how blending data science with go-to-market strategies can transform how companies approach their market segments.
Whether you're a marketing professional looking to refine your strategy, a business owner aiming to enhance your customer targeting, or just curious about the impact of data in marketing, this video will provide valuable insights into making smarter, data-backed marketing decisions.
🚀 Get 7 FREE Linkedin Content Templates 👉 https://bit.ly/7linkedintemplates
🤯 Join the LinkedIn Creator Community 👉https://www.brand30.io/linkedin-creator-course
🔗 Free LinkedIn Course 👉 https://www.brand30.io/free-training
📢 Stay Connected with Us:
Don't forget to subscribe for more inspiring interviews and startup stories.
- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn
- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn
- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:
We value your feedback and questions! Leave us a comment below or reach out at: [email protected]
🤝 Production Partner: https://bio.link/ytorbit
🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔
Previous Episode

From PLG to Enterprise: Canva's B2B Evolution & The Power of Signal-Based Selling | John Eitel
Join John Eitel as he explores Canva's impressive transition from a product-led growth (PLG) model to a robust enterprise-level powerhouse. In this deep dive, we'll uncover how Canva adapted its strategies to scale up, focusing on signal-based selling to enhance B2B engagements. Discover the tactics that propelled Canva's growth, and learn how these approaches can be applied to your business to drive success.
Whether you're a startup enthusiast, a B2B marketer, or a sales professional, this video offers valuable insights into evolving business models and maximizing customer interactions through targeted selling strategies.
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🤯 Join the LinkedIn Creator Community 👉https://www.brand30.io/linkedin-creator-course
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📢 Stay Connected with Us:
Don't forget to subscribe for more inspiring interviews and startup stories.
- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn
- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn
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📩 Feedback & Contact:
We value your feedback and questions! Leave us a comment below or reach out at: [email protected]
🤝 Production Partner: https://bio.link/ytorbit
🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔
Next Episode

Mastering LinkedIn for SaaS Growth | Bethany Stover, Co-founder of Sendspark
In this video, Bethany Stover, co-founder of Sendspark, shares simple and practical tips on using LinkedIn to grow your SaaS business. From creating the right connections to posting content that gets noticed, Bethany breaks down her approach to building a LinkedIn presence that brings results. Whether you're new to LinkedIn or looking to boost your existing strategy, tune in to learn how to make LinkedIn work for your SaaS growth!
🚀 Get 7 FREE Linkedin Content Templates 👉 https://bit.ly/7linkedintemplates
🤯 Join the LinkedIn Creator Community 👉https://www.brand30.io/linkedin-creator-course
🔗 Free LinkedIn Course 👉 https://www.brand30.io/free-training
📢 Stay Connected with Us:
Don't forget to subscribe for more inspiring interviews and startup stories.
- Follow me on X (Formerly Twitter): https://twitter.com/andymewborn
- Follow me on LinkedIn: https://www.linkedin.com/in/amewborn
- Follow me on Instagram: https://www.instagram.com/andy.mewborn
📩 Feedback & Contact:
We value your feedback and questions! Leave us a comment below or reach out at: [email protected]
🤝 Production Partner: https://bio.link/ytorbit
🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.
🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔
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