Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love

In this episode of Andrea Eppolito's Wedding Business Coaching podcast, we dive into the nuanced difference between being popular and being the best in the wedding planning industry. Join Andrea as she explores what it means to achieve mastery and excellence versus gaining widespread visibility and influence. Learn how the best wedding planners prioritize quality, innovation, and personalized service, while popular planners excel in engagement, branding, and broad appeal. Discover how finding the right balance between these two can elevate your business and attract your ideal clients. Whether you're aiming to be the best, the most popular, or both, this episode offers invaluable insights to help you define and achieve your professional goals.

Share your thoughts on the balance between being the best and being popular in the comments below! Subscribe for more in-depth discussions and expert advice to take your wedding planning business to the next level.

MY SERVICES

Luxury Wedding Planning: https://www.andreaeppolito.com

Wedding Business Consulting: https://www.andreaeppolito.com/consulting

Speaking & Appearances: https://www.andreaeppolito.com/speaking

Online Education: https://courses.andreaeppolito.com/

Are you a Wedding Professional?

My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.

https://shop.andreaeppolito.com/books

Thinking of Starting Your Own Wedding Planning Business?

The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.

https://shop.andreaeppolito.com/bbwp

Do you have a Wedding Planning Business already and feel “stuck”?

I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!

https://shop.andreaeppolito.com/wpmc

YOUTUBE VIDEOS

*Grow Your Wedding Planning Business*

https://www.youtube.com/watch?v=s_66F9DDLtg

*Three Tips to Starting Your Own Wedding Planning Business*

https://www.youtube.com/watch?v=1EaFGc-dOxs

*Wedding Planner Masterclass Review*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Attract High-End Clients to Your Wedding Business*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Survive a Recession & Come Out Stronger*

https://www.youtube.com/watch?v=rrk1r9oxxrw

*Should You Expand Your Wedding Planning Business*

https://www.youtube.com/watch?v=LXAy6vzHkyk

*Top 10 Apps Your Wedding Business Needs*

https://www.youtube.com/watch?v=B0oQarH2BE0

RECOMMENDED TOOLS

Ontraport: https://ontraport.com/?orid=833939

Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl

LET’S GET SOCIAL

Facebook: https://www.facebook.com/andreaeppolito

Instagram: https://www.instagram.com/andreaeppolito

Pinterest: https://www.pinterest.com/andreaeppolito

Twitter: https://twitter.com/andreaeppolito

LinkedIn: https://www.linkedin.com/in/andreaeppolito

TikTok: https://vm.tiktok.com/TfJJ5X/

NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

Restrictions are loosening and weddings can begin again. Some clients, however, are still not comfortable moving forward. As an industry, how are we handling at-will changes? Should we charge more if we are just moving a date? Answer: Yes, because it is never ”just” about the logistics and always about the story.

MY SERVICES

Luxury Wedding Planning: https://www.andreaeppolito.com

Wedding Business Consulting: https://www.andreaeppolito.com/consulting

Speaking & Appearances: https://www.andreaeppolito.com/speaking

Online Education: https://courses.andreaeppolito.com/

Are you a Wedding Professional?

My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.

https://shop.andreaeppolito.com/books

Thinking of Starting Your Own Wedding Planning Business?

The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.

https://shop.andreaeppolito.com/bbwp

Do you have a Wedding Planning Business already and feel “stuck”?

I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!

https://shop.andreaeppolito.com/wpmc

YOUTUBE VIDEOS

*Grow Your Wedding Planning Business*

https://www.youtube.com/watch?v=s_66F9DDLtg

*Three Tips to Starting Your Own Wedding Planning Business*

https://www.youtube.com/watch?v=1EaFGc-dOxs

*Wedding Planner Masterclass Review*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Attract High-End Clients to Your Wedding Business*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Survive a Recession & Come Out Stronger*

https://www.youtube.com/watch?v=rrk1r9oxxrw

*Should You Expand Your Wedding Planning Business*

https://www.youtube.com/watch?v=LXAy6vzHkyk

*Top 10 Apps Your Wedding Business Needs*

https://www.youtube.com/watch?v=B0oQarH2BE0

RECOMMENDED TOOLS

Ontraport: https://ontraport.com/?orid=833939

Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl

LET’S GET SOCIAL

Facebook: https://www.facebook.com/andreaeppolito

Instagram: https://www.instagram.com/andreaeppolito

Pinterest: https://www.pinterest.com/andreaeppolito

Twitter: https://twitter.com/andreaeppolito

LinkedIn: https://www.linkedin.com/in/andreaeppolito

TikTok: https://vm.tiktok.com/TfJJ5X/

NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

I failed you in 2020. I did not produce podcasts or give you the value that you deserve as a listener and as a subscriber. I have a number of excuses – the pandemic, homeschooling, never having a quiet place and still struggling with grief – but none of these are good reasons. For some reason I was able to produce in other areas, but I fell down in this space. For that I am sorry.

MY SERVICES

Luxury Wedding Planning: https://www.andreaeppolito.com

Wedding Business Consulting: https://www.andreaeppolito.com/consulting

Speaking & Appearances: https://www.andreaeppolito.com/speaking

Online Education: https://courses.andreaeppolito.com/

Are you a Wedding Professional?

My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.

https://shop.andreaeppolito.com/books

Thinking of Starting Your Own Wedding Planning Business?

The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.

https://shop.andreaeppolito.com/bbwp

Do you have a Wedding Planning Business already and feel “stuck”?

I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!

https://shop.andreaeppolito.com/wpmc

YOUTUBE VIDEOS

*Grow Your Wedding Planning Business*

https://www.youtube.com/watch?v=s_66F9DDLtg

*Three Tips to Starting Your Own Wedding Planning Business*

https://www.youtube.com/watch?v=1EaFGc-dOxs

*Wedding Planner Masterclass Review*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Attract High-End Clients to Your Wedding Business*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Survive a Recession & Come Out Stronger*

https://www.youtube.com/watch?v=rrk1r9oxxrw

*Should You Expand Your Wedding Planning Business*

https://www.youtube.com/watch?v=LXAy6vzHkyk

*Top 10 Apps Your Wedding Business Needs*

https://www.youtube.com/watch?v=B0oQarH2BE0

RECOMMENDED TOOLS

Ontraport: https://ontraport.com/?orid=833939

Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl

LET’S GET SOCIAL

Facebook: https://www.facebook.com/andreaeppolito

Instagram: https://www.instagram.com/andreaeppolito

Pinterest: https://www.pinterest.com/andreaeppolito

Twitter: https://twitter.com/andreaeppolito

LinkedIn: https://www.linkedin.com/in/andreaeppolito

TikTok: https://vm.tiktok.com/TfJJ5X/

NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

Happy new year and welcome back. It is my 45th birthday. I am incredibly humbled but the life I get to live and so thankful for our community. As I look to the future, there are a few things on my mind as we all go back to work post-holiday season:

The Next 18 Months

1. Recognize that we are in a whole new world. Yes, it feels like things are going back to normal, but if you pick up where you left off in April 2020 then you didn’t learn any of the lessons of the pandemic and you are doing it wrong.
2. Balance. You need to balance three things going forward: your old clients, your new clients, and your life. Old clients deserve the world. New clients deserve the world. And you deserve the lifestyle and the balance that you’ve found.
3. Changing Expectations. Pre Covid we were in a very experiential-driven economy. Now it is all driven by expectations. Clients expect us to be working 24/7 bc we are always at home and always at work. The lines have been blurred. While in many ways the world has seen a shift towards greater social consciousness, there is also a feeling of victimhood and selfishness that had emerged. The pandemic has done this to all of us and we need to fix it.
4. Process, Product, and Pretty. For your business to thrive in a post-Covid world you need to reimagine your process - how you get things done. How you move the needle. You need to examine your product - what are you delivering. Is it notably different and better than the other options your clients have? Are you leveraging the tech and the information and the education you’ve presumably had? And the pretty - does it still matter. I have always said that pretty without process falls flat. But you can no longer just pump out Pinterest pretty work and think it’s good enough. What does your work do to the lives of those who interact with it?
5. Prepare the be inundated. Or better yet, prepare your process so that you are NOT trapped under the weight of every phone call, email, DM, etc.

MY SERVICES

Luxury Wedding Planning | Coaching | Consulting:

https://www.andreaeppolito.com

Online Education:

https://courses.andreaeppolito.com/

Are you a Wedding Professional?

My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.

https://shop.andreaeppolito.com/books

Thinking of Starting Your Own Wedding Planning Business?

The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.

https://shop.andreaeppolito.com/bbwp

Do you have a Wedding Planning Business already and feel “stuck”?

I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!

https://shop.andreaeppolito.com/wpmc

Need a CRM with billing and project management? USE HONEY BOOK!

Get 50% off with this link.

share.honeybook.com/andrea

YOUTUBE TIPS

*Grow Your Wedding Planning Business*

https://www.youtube.com/watch?v=s_66F9DDLtg

*Three Tips to Starting Your Own Wedding Planning Business*

https://www.youtube.com/watch?v=1EaFGc-dOxs

*Wedding Planner Masterclass Review*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Attract High-End Clients to Your Wedding Business*

https://www.youtube.com/watch?v=2WnUZVlcyNo

*How to Survive a Recession & Come Out Stronger*