
Is it better to be The Best or Popular
06/11/24 • 14 min
In this episode of Andrea Eppolito's Wedding Business Coaching podcast, we dive into the nuanced difference between being popular and being the best in the wedding planning industry. Join Andrea as she explores what it means to achieve mastery and excellence versus gaining widespread visibility and influence. Learn how the best wedding planners prioritize quality, innovation, and personalized service, while popular planners excel in engagement, branding, and broad appeal. Discover how finding the right balance between these two can elevate your business and attract your ideal clients. Whether you're aiming to be the best, the most popular, or both, this episode offers invaluable insights to help you define and achieve your professional goals.
Share your thoughts on the balance between being the best and being popular in the comments below! Subscribe for more in-depth discussions and expert advice to take your wedding planning business to the next level.
MY SERVICES
Luxury Wedding Planning: https://www.andreaeppolito.com
Wedding Business Consulting: https://www.andreaeppolito.com/consulting
Speaking & Appearances: https://www.andreaeppolito.com/speaking
Online Education: https://courses.andreaeppolito.com/
Are you a Wedding Professional?
My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.
https://shop.andreaeppolito.com/books
Thinking of Starting Your Own Wedding Planning Business?
The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.
https://shop.andreaeppolito.com/bbwp
Do you have a Wedding Planning Business already and feel “stuck”?
I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!
https://shop.andreaeppolito.com/wpmc
YOUTUBE VIDEOS
*Grow Your Wedding Planning Business*
https://www.youtube.com/watch?v=s_66F9DDLtg
*Three Tips to Starting Your Own Wedding Planning Business*
https://www.youtube.com/watch?v=1EaFGc-dOxs
*Wedding Planner Masterclass Review*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Attract High-End Clients to Your Wedding Business*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Survive a Recession & Come Out Stronger*
https://www.youtube.com/watch?v=rrk1r9oxxrw
*Should You Expand Your Wedding Planning Business*
https://www.youtube.com/watch?v=LXAy6vzHkyk
*Top 10 Apps Your Wedding Business Needs*
https://www.youtube.com/watch?v=B0oQarH2BE0
RECOMMENDED TOOLS
Ontraport: https://ontraport.com/?orid=833939
Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl
LET’S GET SOCIAL
Facebook: https://www.facebook.com/andreaeppolito
Instagram: https://www.instagram.com/andreaeppolito
Pinterest: https://www.pinterest.com/andreaeppolito
Twitter: https://twitter.com/andreaeppolito
LinkedIn: https://www.linkedin.com/in/andreaeppolito
TikTok: https://vm.tiktok.com/TfJJ5X/
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
In this episode of Andrea Eppolito's Wedding Business Coaching podcast, we dive into the nuanced difference between being popular and being the best in the wedding planning industry. Join Andrea as she explores what it means to achieve mastery and excellence versus gaining widespread visibility and influence. Learn how the best wedding planners prioritize quality, innovation, and personalized service, while popular planners excel in engagement, branding, and broad appeal. Discover how finding the right balance between these two can elevate your business and attract your ideal clients. Whether you're aiming to be the best, the most popular, or both, this episode offers invaluable insights to help you define and achieve your professional goals.
Share your thoughts on the balance between being the best and being popular in the comments below! Subscribe for more in-depth discussions and expert advice to take your wedding planning business to the next level.
MY SERVICES
Luxury Wedding Planning: https://www.andreaeppolito.com
Wedding Business Consulting: https://www.andreaeppolito.com/consulting
Speaking & Appearances: https://www.andreaeppolito.com/speaking
Online Education: https://courses.andreaeppolito.com/
Are you a Wedding Professional?
My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.
https://shop.andreaeppolito.com/books
Thinking of Starting Your Own Wedding Planning Business?
The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.
https://shop.andreaeppolito.com/bbwp
Do you have a Wedding Planning Business already and feel “stuck”?
I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!
https://shop.andreaeppolito.com/wpmc
YOUTUBE VIDEOS
*Grow Your Wedding Planning Business*
https://www.youtube.com/watch?v=s_66F9DDLtg
*Three Tips to Starting Your Own Wedding Planning Business*
https://www.youtube.com/watch?v=1EaFGc-dOxs
*Wedding Planner Masterclass Review*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Attract High-End Clients to Your Wedding Business*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Survive a Recession & Come Out Stronger*
https://www.youtube.com/watch?v=rrk1r9oxxrw
*Should You Expand Your Wedding Planning Business*
https://www.youtube.com/watch?v=LXAy6vzHkyk
*Top 10 Apps Your Wedding Business Needs*
https://www.youtube.com/watch?v=B0oQarH2BE0
RECOMMENDED TOOLS
Ontraport: https://ontraport.com/?orid=833939
Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl
LET’S GET SOCIAL
Facebook: https://www.facebook.com/andreaeppolito
Instagram: https://www.instagram.com/andreaeppolito
Pinterest: https://www.pinterest.com/andreaeppolito
Twitter: https://twitter.com/andreaeppolito
LinkedIn: https://www.linkedin.com/in/andreaeppolito
TikTok: https://vm.tiktok.com/TfJJ5X/
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
Previous Episode

How to Sell Against More Established Wedding Planners
Today, we tackle a common challenge faced by many emerging wedding planners: How to close sales when competing against much more established planners. Andrea shares proven strategies for winning over ideal clients even without an extensive portfolio. Discover the power of storytelling, leveraging unique value propositions, building a strong online presence, and networking effectively. Whether you're new to the industry or looking to refine your approach, this episode provides actionable advice to help you stand out and secure those dream clients.
Have questions or need further advice on closing sales? Leave your comments below or reach out to us directly. Don't forget to subscribe for more expert tips and strategies to elevate your wedding planning business!
MY SERVICES
Luxury Wedding Planning: https://www.andreaeppolito.com
Wedding Business Consulting: https://www.andreaeppolito.com/consulting
Speaking & Appearances: https://www.andreaeppolito.com/speaking
Online Education: https://courses.andreaeppolito.com/
Are you a Wedding Professional?
My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.
https://shop.andreaeppolito.com/books
Thinking of Starting Your Own Wedding Planning Business?
The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.
https://shop.andreaeppolito.com/bbwp
Do you have a Wedding Planning Business already and feel “stuck”?
I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!
https://shop.andreaeppolito.com/wpmc
YOUTUBE VIDEOS
*Grow Your Wedding Planning Business*
https://www.youtube.com/watch?v=s_66F9DDLtg
*Three Tips to Starting Your Own Wedding Planning Business*
https://www.youtube.com/watch?v=1EaFGc-dOxs
*Wedding Planner Masterclass Review*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Attract High-End Clients to Your Wedding Business*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Survive a Recession & Come Out Stronger*
https://www.youtube.com/watch?v=rrk1r9oxxrw
*Should You Expand Your Wedding Planning Business*
https://www.youtube.com/watch?v=LXAy6vzHkyk
*Top 10 Apps Your Wedding Business Needs*
https://www.youtube.com/watch?v=B0oQarH2BE0
RECOMMENDED TOOLS
Ontraport: https://ontraport.com/?orid=833939
Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl
LET’S GET SOCIAL
Facebook: https://www.facebook.com/andreaeppolito
Instagram: https://www.instagram.com/andreaeppolito
Pinterest: https://www.pinterest.com/andreaeppolito
Twitter: https://twitter.com/andreaeppolito
LinkedIn: https://www.linkedin.com/in/andreaeppolito
TikTok: https://vm.tiktok.com/TfJJ5X/
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
Next Episode

10 Things You Do that Wedding Planners HATE
Creative partners are always asking what they can do to catch the eye of a wedding planner, but few focus on the things they do that create friction. In this episode we will discuss the 10 things vendors do that wedding planners absolutely hate!
MY SERVICES
Luxury Wedding Planning: https://www.andreaeppolito.com
Wedding Business Consulting: https://www.andreaeppolito.com/consulting
Speaking & Appearances: https://www.andreaeppolito.com/speaking
Online Education: https://courses.andreaeppolito.com/
Are you a Wedding Professional?
My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market.
https://shop.andreaeppolito.com/books
Thinking of Starting Your Own Wedding Planning Business?
The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.
https://shop.andreaeppolito.com/bbwp
Do you have a Wedding Planning Business already and feel “stuck”?
I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn’t doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT!
https://shop.andreaeppolito.com/wpmc
YOUTUBE VIDEOS
*Grow Your Wedding Planning Business*
https://www.youtube.com/watch?v=s_66F9DDLtg
*Three Tips to Starting Your Own Wedding Planning Business*
https://www.youtube.com/watch?v=1EaFGc-dOxs
*Wedding Planner Masterclass Review*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Attract High-End Clients to Your Wedding Business*
https://www.youtube.com/watch?v=2WnUZVlcyNo
*How to Survive a Recession & Come Out Stronger*
https://www.youtube.com/watch?v=rrk1r9oxxrw
*Should You Expand Your Wedding Planning Business*
https://www.youtube.com/watch?v=LXAy6vzHkyk
*Top 10 Apps Your Wedding Business Needs*
https://www.youtube.com/watch?v=B0oQarH2BE0
RECOMMENDED TOOLS
Ontraport: https://ontraport.com/?orid=833939
Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl
LET’S GET SOCIAL
Facebook: https://www.facebook.com/andreaeppolito
Instagram: https://www.instagram.com/andreaeppolito
Pinterest: https://www.pinterest.com/andreaeppolito
Twitter: https://twitter.com/andreaeppolito
LinkedIn: https://www.linkedin.com/in/andreaeppolito
TikTok: https://vm.tiktok.com/TfJJ5X/
NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!
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