24. Distilling Complex Topics and Helping Mothers Protect the Value in Their Work With Lauren Bercuson, founder of Storylock Legal
04/19/24 • 47 min
In this episode, we talk to trademark and intellectual property attorney, Lauren Bercuson, as we talk about balancing parenthood, self-care, and career, especially touching on the challenges of finding time for personal activities amid our busy lives.
Lauren shares her journey, from coping with her son's health crisis to starting her own law firm, Storylock Legal, to support other women and mom entrepreneurs in protecting their intellectual property. We discussed the importance of setting realistic expectations for entrepreneurship, the pressures of 'having it all,' and the importance of trademark protection, especially for female founders. Lauren's commitment to helping others navigate the intimidating world of legal matters was truly inspiring, reminding us that sometimes it's necessary to lean on professional help to set ourselves up for success.
Connect with Lauren:
Website: www.storylocklegal.com (Grab a free consultation on intellectual property protection!)
Instagram: @storylocklegal
LinkedIn
Connect with Ashley:
Website: https://dovetaildesigns.co
Support AND/BOTH: Help us offset production costs while we're growing
Dovetail® Schedule Academy: https://dovetaildesigns.co/dovetail-schedule-academy
Caregiver by Dovetail® App: https://apps.apple.com/us/app/dovetail-co/id6449788093
Social:
Instagram: @dovetaildesigns.co
TikTok: @dovetaildesigns.co
Facebook: https://www.facebook.com/dovetaildesigns.co
LinkedIn: https://www.linkedin.com/in/ashleyblackington/
In this episode, we talk to trademark and intellectual property attorney, Lauren Bercuson, as we talk about balancing parenthood, self-care, and career, especially touching on the challenges of finding time for personal activities amid our busy lives.
Lauren shares her journey, from coping with her son's health crisis to starting her own law firm, Storylock Legal, to support other women and mom entrepreneurs in protecting their intellectual property. We discussed the importance of setting realistic expectations for entrepreneurship, the pressures of 'having it all,' and the importance of trademark protection, especially for female founders. Lauren's commitment to helping others navigate the intimidating world of legal matters was truly inspiring, reminding us that sometimes it's necessary to lean on professional help to set ourselves up for success.
Connect with Lauren:
Website: www.storylocklegal.com (Grab a free consultation on intellectual property protection!)
Instagram: @storylocklegal
LinkedIn
Connect with Ashley:
Website: https://dovetaildesigns.co
Support AND/BOTH: Help us offset production costs while we're growing
Dovetail® Schedule Academy: https://dovetaildesigns.co/dovetail-schedule-academy
Caregiver by Dovetail® App: https://apps.apple.com/us/app/dovetail-co/id6449788093
Social:
Instagram: @dovetaildesigns.co
TikTok: @dovetaildesigns.co
Facebook: https://www.facebook.com/dovetaildesigns.co
LinkedIn: https://www.linkedin.com/in/ashleyblackington/
Previous Episode
23. Unraveling the Struggle: Embracing Presence Amid Clutter and Perfectionism with Amanda Hofman, founder of Go To Market
In today's episode, we're joined with our guest Amanda Hofman, founder of Go to Market, a New York City-based branded merchandise studio focused on creating sustainable, high-quality promotional items that reflect a company's values and brand identity. We talk about the challenges of achieving work-life balance, the pressure and unrealistic expectations set by social media, and the importance of making intentional choices in parenting and business.
Amanda shares her journey of running her second company while prioritizing her family, personal interests, and highlights the concept of 'anti-junk' branded merchandise, aiming to provide meaningful, environmentally friendly options for companies looking to engage their audience without contributing to waste. Amanda's insights into authentic living, steering clear of the hustle culture, and building a business that aligns with one's values offer valuable takeaways for us out here juggling various roles in our lives!
Connect with Amanda:
Website: https://gotomarket.studio/
Instagram: @gotomarketstudio
LinkedIn
Connect with Ashley:
Website: https://dovetaildesigns.co
Support AND/BOTH: Help us offset production costs while we're growing
Dovetail® Schedule Academy: https://dovetaildesigns.co/dovetail-schedule-academy
Caregiver by Dovetail® App: https://apps.apple.com/us/app/dovetail-co/id6449788093
Social:
Instagram: @dovetaildesigns.co
TikTok: @dovetaildesigns.co
Facebook: https://www.facebook.com/dovetaildesigns.co
LinkedIn: https://www.linkedin.com/in/ashleyblackington/
Next Episode
25. Harnessing Motherhood's Untapped Business Potential With author Melissa Llarena
In this episode, our guest Melissa Llarena and I explore how the experiences of motherhood can be leveraged in professional settings, plus using creativity and imagination as competitive advantages. Melissa shares her journey from leaving a corporate career to starting her own coaching business, highlighting the need for mothers to balance personal and professional lives all while staying authentic. We also discuss the importance of making strategic choices and connections to achieve individual ambitions.
Connect with Melissa:
Website: https://www.melissallarena.com/
Instagram: @melissallarena
Podcast: Unimaginable Wellness
Linkedin
Connect with Ashley:
Website: https://dovetaildesigns.co
Support AND/BOTH: Help us offset production costs while we're growing
Dovetail® Schedule Academy: https://dovetaildesigns.co/dovetail-schedule-academy
Caregiver by Dovetail® App: https://apps.apple.com/us/app/dovetail-co/id6449788093
Social:
Instagram: @dovetaildesigns.co
TikTok: @dovetaildesigns.co
Facebook: https://www.facebook.com/dovetaildesigns.co
LinkedIn: https://www.linkedin.com/in/ashleyblackington/
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/andboth-podcast-327015/24-distilling-complex-topics-and-helping-mothers-protect-the-value-in-49329755"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 24. distilling complex topics and helping mothers protect the value in their work with lauren bercuson, founder of storylock legal on goodpods" style="width: 225px" /> </a>
Copy