Amazon Legends Podcast - Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation - Casey Hauan - Amazon Legends - Episode #191

Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation - Casey Hauan - Amazon Legends - Episode #191

01/17/23 • 67 min

The guest on today's episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world. Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing - Image Management from the University of Northern Iowa. Casey is the founder and owner of C.How Sports Marketing (A full-service "turnkey" sales representation and marketing firm) based out of Coralville, IA. In today’s episode, he discusses Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation.
Takeaways:
*Create your own following on social media.
*Create lifestyle posts about people using your product then you can get a lot more clicks, Likes, and shares.
*Best to post content on your social media page in about 2-3 days.
*Posting on social media on weekends is not good.
*To grow your amazon listing you need to use sources like social media to drive traffic.
Quote of the Show:
Find some influencers that don’t have to be famous people at all. They should have a true passion for what you do and make them an ambassador of your product.
Links:
Personal – Linkedin: https://www.linkedin.com/in/caseyhauan/
C.How Sports Marketing – Website: http://www.C.HowSports.com
C.How Sports Marketing – Linkedin: https://www.linkedin.com/company/c-how-sports-marketing/about/
Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Previous Episode

Everything you wanted to know about transportation and thought it was confusing - John Esborn - #190

The guest on today's episode is John Esborn. He is the Head of International Transportation at Perch. He has over 40 years of diverse experience in the supply chain industry. Heading up the ocean and air freight organizations, trade compliance, custom brokerage, hub operations, warehousing and fulfillment operations, and final mile delivery. His efforts have particularly focused on start-ups and new ventures. He gives back to the industry as a board member of CONECT.org where he also founded and chairs the international transportation committee and mentors members of the CONECT Young Professionals. In today’s episode, he discusses everything you wanted to know about transportation and thought was confusing.
Takeaways:
*Two main fundamentals of incoterms are FOB and CNF.
*Customs entry cost ranges from 90 dollars to 130 dollars.
*Need to find a good customs broker who knows the lows and helps you with the low requirements.
*Your customs broker is key to your success in business.
*You need to find your customs broker early on and do spend some time on interviews before hiring.
Quote of the Show:
You marry your customs broker and you divorce your freight forwarder.
Links:
Personal – Linkedin: https://www.linkedin.com/in/johnesborn/
Perch – Linkedin: https://www.linkedin.com/company/perchhq/
Perch – Website: https://www.perchhq.com/
Perch – Instagram: https://www.instagram.com/lifeatperch/
Perch – Facebook: https://www.facebook.com/PerchHQ/
Perch – Twitter: https://twitter.com/perch_hq
Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Next Episode

Differentiating Yourself in Three (3) Different Levels- Jonne Välilä - Amazon Legends - Episode #192

The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today’s episode, he discusses Differentiating Yourself in Three (3) Different Levels.

Takeaways:

Create your own unique style.
Provide a demonstration of how to use the product.
Make the packaging more attractive.
Create how-to-use product videos.
Promote the benefits of using the product.
Implement the new changes fast (adapt).

Quote of the Show:Many sellers don’t put themselves in the shoes of the consumer. I would guide everybody to put themselves in the consumers’ shoes and ask what I actually see in my listing and how I solve a problem.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/jonne-valila
eBrands – Website: https://www.ebrands.com/
eBrands – LinkedIn: https://www.linkedin.com/company/ebrands-global/

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/