Amazon Legends Podcast

The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today’s episode, he discusses Differentiating Yourself in Three (3) Different Levels.

Takeaways:

• Create your own unique style.
• Provide a demonstration of how to use the product.
• Make the packaging more attractive.
• Create how-to-use product videos.
• Promote the benefits of using the product.
• Implement the new changes fast (adapt).

Links:

• Personal – LinkedIn: https://www.linkedin.com/in/jonne-valila
• eBrands – Website: https://www.ebrands.com/
• eBrands – LinkedIn: https://www.linkedin.com/company/ebrands-global/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Amazon Music
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world. Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing - Image Management from the University of Northern Iowa. Casey is the founder and owner of C.How Sports Marketing (A full-service "turnkey" sales representation and marketing firm) based out of Coralville, IA. In today’s episode, he discusses Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation.
Takeaways:
*Create your own following on social media.
*Create lifestyle posts about people using your product then you can get a lot more clicks, Likes, and shares.
*Best to post content on your social media page in about 2-3 days.
*Posting on social media on weekends is not good.
*To grow your amazon listing you need to use sources like social media to drive traffic.
Quote of the Show:
Find some influencers that don’t have to be famous people at all. They should have a true passion for what you do and make them an ambassador of your product.
Links:
Personal – Linkedin: https://www.linkedin.com/in/caseyhauan/
C.How Sports Marketing – Website: http://www.C.HowSports.com
C.How Sports Marketing – Linkedin: https://www.linkedin.com/company/c-how-sports-marketing/about/
Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Amazon Music
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is John Esborn. He is the Head of International Transportation at Perch. He has over 40 years of diverse experience in the supply chain industry. Heading up the ocean and air freight organizations, trade compliance, custom brokerage, hub operations, warehousing and fulfillment operations, and final mile delivery. His efforts have particularly focused on start-ups and new ventures. He gives back to the industry as a board member of CONECT.org where he also founded and chairs the international transportation committee and mentors members of the CONECT Young Professionals. In today’s episode, he discusses everything you wanted to know about transportation and thought was confusing.
Takeaways:
*Two main fundamentals of incoterms are FOB and CNF.
*Customs entry cost ranges from 90 dollars to 130 dollars.
*Need to find a good customs broker who knows the lows and helps you with the low requirements.
*Your customs broker is key to your success in business.
*You need to find your customs broker early on and do spend some time on interviews before hiring.
Quote of the Show:
You marry your customs broker and you divorce your freight forwarder.
Links:
Personal – Linkedin: https://www.linkedin.com/in/johnesborn/
Perch – Linkedin: https://www.linkedin.com/company/perchhq/
Perch – Website: https://www.perchhq.com/
Perch – Instagram: https://www.instagram.com/lifeatperch/
Perch – Facebook: https://www.facebook.com/PerchHQ/
Perch – Twitter: https://twitter.com/perch_hq
Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Amazon Music
• Audible
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is D.Scott Smith. He is a collaborator sitting at the juncture of strategy and execution. He is known as a “Motivational Listener”. Scott is a speaker, coach, and mentor who will inspire and motivate you. He has created and published the “Independent Planner”. An analog calendar with a unique daily Goal Tracking system. This planner was created specifically for solo entrepreneurs, freelance professionals, and small business owners.
Prior to becoming a full-on entrepreneur, Scott worked in large and small companies in leadership roles which include CEO, COO, and General Manager. He has lived and breathed financial services, agriculture, and manufacturing. Scott is involved with joint ventures because he believes in the power of networking. In today’s episode, he discusses your Roadmap to Success with Influencers on Amazon.
Takeaways:
*In order to be successful as a seller, you must have good connections.
*A great way to market your business is by collaborating with influencers.
*When finding influencers find someone who feels a connection to the product and feels passionately about and shares an experience with the product in an emotional way.
*On Facebook and Instagram you earn 3 dollars for every dollar spent on ads and on amazon we earn 9 dollars for every dollar spent on ads.
*There is always an opportunity in the face of a threat.
Quote of the Show:
Find someone who has a connection to your product and feels passionate about it. The right influencer will describe how it feels to use it through telling stories.

Links:
Website: https://www.dscottsmith.com/

Email: [email protected]
LinkedIn: https://www.linkedin.com/in/dscottsmith/
Twitter: https://twitter.com/d_scott
Instagram: https://www.instagram.com/d.scottsmith/
Amazon Live: https://www.motivationallistener.live/
YouTube:https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos
Podcast: https://www.dscottsmith.com/podcast
FREEZE free offers: http://stopinaction.com/

Publications:
Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM
Independent Planner: http://independent-planner.com/
Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Amazon Music

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Ann Sieg. She is the CEO and founder of E-Commerce Business School. Rightly so, she’s known as The Renegade with her “think outside the box” mindset. Ann has sold over $20,000,000 in products online. In today’s episode, she discusses the Golden Rules for Scaling an Online Business

Takeaways:

• In order to be successful, one must put in place solid systems and processes.
• No one loves your money more than you do when you run a business.
• The worst and the best lessons in life are hard-learned ones.
• 5W s and H method.

Quote of the Show:

Anytime you start doing something more than once is a signal to write an SOP

Links:

Personal – Linkdin: https://www.linkedin.com/in/annsieg/

E-Commerce Business School – Linkedin: https://www.linkedin.com/company/ecommercebusinessschool/

E-Commerce Business School – Website: https://ecommercebusinessschool.com/

E-Commerce Amazon Training – Website: https://www.ecomacceleration.com/

Ways to Tune In:

• Apple Podcast (Leave a Review)
• iHeart Radio
• Spotify
• Google Podcast
• Amazon Music
• Stitcher
• Youtube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/