How To Increase Rank And Sales While Reducing Wasted Ad Spend - Ankit Goel Ghimire - Amazon Legends - Episode #293

12/12/23 • 64 min

Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of storytelling in A+ content and images, emphasizing benefits. Explore premium pricing strategies, seamlessly integrating marketing and sales for customer satisfaction and long-term success. 📊 Ad Spend Optimization: Gain expert tips on reducing wastage, leveraging email communication, and understanding the happiness-success connection. Develop a strategic mindset for campaigns aligned with customer needs. Stay ahead in e-commerce with continuous learning. Ankit Ghimire, a dynamic Paid Media Specialist at Nuanced Media, offers expertise in Amazon PPC & DSP. Don't miss this episode for an Amazon success masterclass! Subscribe now for actionable strategies.
Takeaways :

Data Consolidation: Utilize a SaaS platform for data consolidation. Incorporate a strategy to have relevant data at your fingertips.
Search Query Performance: Focus on understanding and improving search query performance. Regularly analyze and optimize your search queries for better results.
Keyword Strategy: Implement a solid keyword strategy based on both wants and needs. Distinguish between wants and needs to tailor your marketing approach.
Content Creation: Emphasize benefits over features in your content. Storyboard images and A+ content to highlight benefits and wants.
Pricing Strategy: Align pricing with the perceived value and benefits. Consider premium pricing for products that cater to specific wants.
Marketing and Sales Integration: Understand the integration between marketing and sales. Separate wants and needs to effectively sell products.
Customer Satisfaction: Prioritize customer satisfaction by delivering what customers want.

Quote of the Show:
True expertise isn't confined to chasing predefined KPIs like high click-throughs or ACOS. It's about seizing control over the variables we can influence—ACOS, CPC—and creating opportunities beyond traditional metrics. We're not just analyzing data; we're discovering untapped potential, transcending the confines of conventional KPIs to redefine success.
Links :
LinkedIn : https://www.linkedin.com/in/ankit-goel-ghimire-11a284135/
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Data Consolidation: Utilize a SaaS platform for data consolidation. Incorporate a strategy to have relevant data at your fingertips.
Search Query Performance: Focus on understanding and improving search query performance. Regularly analyze and optimize your search queries for better results.
Keyword Strategy: Implement a solid keyword strategy based on both wants and needs. Distinguish between wants and needs to tailor your marketing approach.
Content Creation: Emphasize benefits over features in your content. Storyboard images and A+ content to highlight benefits and wants.
Pricing Strategy: Align pricing with the perceived value and benefits. Consider premium pricing for products that cater to specific wants.
Marketing and Sales Integration: Understand the integration between marketing and sales. Separate wants and needs to effectively sell products.
Customer Satisfaction: Prioritize customer satisfaction by delivering what customers want.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!

Previous Episode

A Little-Known Fact About Driving Organic Traffic on Amazon - Chris Moe - Amazon Legends - Episode #292

Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logistics, empowers Consumer Product Goods (CPG) brands. Revolutionize your Amazon approach with actionable tips for eCommerce success. Connect with Chris Moe and Cartograph on LinkedIn Chris Moe and Cartograph.
Takeaways :

Importance of Organic Traffic: Understanding the significance of organic traffic on Amazon for sellers.
Keywords and SEO: Leveraging keywords and optimizing content for search engine optimization (SEO) on Amazon.
Product Listings: Creating effective product listings with relevant keywords to attract organic traffic.
Content Quality: Emphasizing the importance of high-quality content in product listings.
Reviews and Ratings: Managing and encouraging positive reviews and high ratings to boost organic visibility.
Advertising Strategies: Utilizing effective advertising strategies to complement organic traffic efforts.
Competitive Analysis: Conducting competitive analysis to stay ahead in the marketplace and understand customer preferences.
Data-Driven Decisions: Making informed decisions based on data and analytics to optimize Amazon presence.
Customer Engagement: Focusing on engaging with customers and building a positive brand image.
Utilizing Amazon Tools: Maximizing the use of available Amazon tools and features to enhance visibility.

Quote of the Show:
Unlocking the Value: Strategizing Search Term Bids based on Conversion Share, AOV, and Rankings. Transforming assumptions into actionable insights for significant gains in monthly sales
Links :
LinkedIn: https://www.linkedin.com/in/chrismoe1/

Website : https://www.gocartograph.com/
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Next Episode

White Hat Hacks For Success From An Amazon Veteran - Melissa Burdick - Amazon Legends - Episode #294

In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Explore the impact of family, education, and personality traits on her journey. Melissa recommends essential tools like Helium 10 and Pacvue for success in Amazon's dynamic landscape. Don't miss this chance to gain wisdom from an Amazon veteran! Connect with Melissa on LinkedIn, and tune in on Apple Podcasts, Spotify, Google Podcasts, Podbean, or YouTube. Optimize your Amazon journey with white hat hacks and Pacvue's expertise.
Takeaways :

Understanding the Early Days of Amazon: The early days of Amazon were described as the "Wild West," requiring sellers to figure things out as they went along.
Adopting a Problem-Solving Mentality: An essential mindset for success is the ability to face challenges with a problem-solving mentality. When one door closes, another opens, and sellers need to be adaptable.
Entrepreneurial Mindset: The guest speaker emphasized being wired with an entrepreneurial mindset, drawn to the dynamic and entrepreneurial environment at Amazon.
Unconventional Career Paths: The speaker's older brother worked for the State Department and lived in Tajikistan and Afghanistan, showcasing unconventional career paths within the family.
Liking to Tell People What to Do: The speaker admitted to having a trait of liking to tell people what to do, possibly indicating an early sign of an entrepreneurial mindset.
Pacvue and Amazon Experience: Pacvue, the guest's company, is highlighted as a result of her experience at Amazon. Working at Amazon felt like managing her own business, contributing to the decision to create Pacvue.
Collaboration with Helium 10: Pacvue and Helium 10 joined forces, providing solutions for both small businesses and enterprises, with Pacvue primarily serving those with a yearly ad spend of $250,000 or more.

Quote of the Show:
Amazon and Walmart compete fiercely for small sellers, with Amazon leading the charge by offering user-friendly tools like image and video templates. The battleground is set for e-commerce dominance, as both giants vie to attract and support emerging entrepreneurs.
Links :
LinkedIn: https://www.linkedin.com/in/melissaburdick/
Want To Level Up Your Business? Register With Our Sponsors
Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Visit https://www.getarthy.com/feature-lp/reimbursements and sign up today to get one month free and discover your recovery potential!