Achieving the Highest Conversion Rate on Listings- Aleksandr Migdalovich - Amazon Legends - Episode #186

01/05/23 • 62 min

The guest on today's episode is Aleksandr Migdalovich. He is an Amazon expert with over eight years of relevant experience optimizing profit margins and sales channels through a lean and scalable approach. He helps growth-driven companies increase their channels of revenue. In today’s episode, he discusses Achieving the Highest Conversion Rate on Listings.
Takeaways:

*People buy because they see themselves using the product.

*When you are on mobile you can only see 95 characters in the title.

*Use URL for images.

*For the last bullet point add 100% satisfaction guaranteed.

*Use Excel to manage and analyze your data and resources.

Quote of the Show:

People don’t buy products on Amazon, they look for the experience on Amazon to see themselves using the product

Links:

Personal – Linkedin: https://www.linkedin.com/in/aleksandr-migdalovich-905373165/

Migdalovich Consulting – Website: https://migdalovich.com/#
Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

*People buy because they see themselves using the product.

*When you are on mobile you can only see 95 characters in the title.

*Use URL for images.

*For the last bullet point add 100% satisfaction guaranteed.

*Use Excel to manage and analyze your data and resources.

Quote of the Show:

People don’t buy products on Amazon, they look for the experience on Amazon to see themselves using the product

Links:

Personal – Linkedin: https://www.linkedin.com/in/aleksandr-migdalovich-905373165/

Migdalovich Consulting – Website: https://migdalovich.com/#
Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Previous Episode

Expanding into International Marketplaces - Drey Hilton - Amazon Legends - Episode #185

The guest on today's episode is Drey Hilton, He is the Strategy Manager at Dragonflycommerce. He focuses on growing acquired brands by breaking down silos, driving collaboration, and doing the hard things. Using his consulting and Fortune 500 experience, he leverages his expertise to navigate international complexity, drive organizational simplicity, and achieve outsized growth while maintaining profitability. In today’s episode, he discusses about how to expand the amazon business into international marketplaces.

Takeaways:

The seller needs two key things to start selling in the UK, They are VAT ID and importer of record.
The best way to find an importer on record is to find a compliance service provider through the amazon seller partner network.
Need to get a good idea of taxes when expanding to avoid losses.
When selling to European countries look around the neighboring tariffs to find better flexibilities you can comply with.
Think local but act global.
Getting a clearance from a tariff expert is the best thing to do for your business.

Quote of the Show:

The bigger volume between Canadian and European Markets will be the European Market. The U.K. is the 3rd or 4th of the European Economy as a whole due to Brexit. Then within the EU itself, you have major players such as Germany, France, Italy, and Spain. In addition, you have the downstream countries.
Links:
Personal – Linkedin: https://www.linkedin.com/in/dreytonhiltonecommercestrategy/
Dragonfly – Linkedin: https://www.linkedin.com/company/dragonflycommerce/
Dragonfly – Website: https://www.dragonflycommerce.com/
Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Next Episode

Conducting Due Diligence on Seller Profitability - Eric Stopper - Amazon Legends - Episode #187

The guest on today's episode is Eric Stopper. He is a jiujitsu practitioner, professional podcaster, Youtuber, and Amazon entrepreneur who has worked with over 2000 brands in his career. He recently founded Profitibull, a lead generation company that caters to organizations with high lifetime value customers like HRT and fertility clinics, accident and injury Lawyers, CEO coaches, and more. In today’s episode, he discusses Conducting Due Diligence on Seller Profitability.

Takeaways:

The unified transaction report is the most significant source for creating a P&L report.
The unified transaction report tells us the order, Refunds, Promotional values, all the fees, and advertising cost per sale.
P&L tells us the most important thing, which is the profit margin.
The sponsored display can increase sales.
Facebook, Email, and YouTube marketing are great ways to increase sales.

Quote of the Show:How much can I increase this asset? Most sellers are not doing Google, Facebook or Email advertising. It is a complete blind spot for Amazon sellers.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/eric-stopper-7298a9b3/
Personal – YouTube: https://www.youtube.com/channel/UCQEG9WNn7a5iLeOx-oh2bIg/videos
AO2 Management – Website: https://www.ao2management.com/
ProfitBull - Website: https://www.profitibull.com/

Ways to Tune In:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/