A Complete Roadmap to Building An Eight-figure Private Label - Yoni Kozminski - Amazon Legends - Episode #269

09/19/23 • 68 min

Join us for an exclusive conversation with Yoni, a seasoned digital marketing and eCommerce expert with 15+ years of experience working with global brands like Mercedes-Benz, Mastercard, Sony, and eight-figure eCommerce giants. Yoni's remarkable journey includes growing an eCommerce venture from $2M to $5M within a year, leading to a successful sale in 2019. Since 2020, he's co-founded three thriving companies, including MultiplyMii, specializing in eCommerce recruitment for top Philippines-based talent; Escala, offering eCommerce process improvement and organizational strategy expertise; and South Col, a $50M eCommerce Growth Fund providing strategic resources and hands-on support to elevate eCommerce businesses to successful exits. Whether you're a seasoned eCommerce pro or just starting, Yoni's insights will inspire and equip you for eCommerce success. Subscribe now and don't miss this opportunity to learn from a true industry guru.
Takeaways:

Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops.
Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively.
Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.
Investing in Building Value: Building value should be the primary focus to achieve eight-figure success.
Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C).
Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.
Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.

Quote of the Show:
The four critical guiding principles as to what we're driving towards are defined metrics for revenue and product growth, channel diversification, and operating margin.
Links :
MultiplyMii Website: https://multiplymii.com
Escala Website: https://www.weareescala.com
South Col: https://southcol.co/
Yoni’s LinkedIn: https://www.linkedin.com/in/yonkoz/
MultiplyMii LI: https://www.linkedin.com/company/multiplymii
Escala LI: https://www.linkedin.com/company/weareescala
South Col LI: https://www.linkedin.com/company/southcol

Special Offer:

Free Accountability Chart: https://www.weareescala.com/accountability-organizational-chart

Free Salary Guide to PH: https://www.multiplymii.com/salary-guideFree 200+ JDs: https://www.multiplymii.com/job-description

Free JD Builder: https://www.multiplymii.com/build-job-description

Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops.
Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively.
Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.
Investing in Building Value: Building value should be the primary focus to achieve eight-figure success.
Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C).
Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.
Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.

Special Offer:

Free Accountability Chart: https://www.weareescala.com/accountability-organizational-chart

Free Salary Guide to PH: https://www.multiplymii.com/salary-guideFree 200+ JDs: https://www.multiplymii.com/job-description

Free JD Builder: https://www.multiplymii.com/build-job-description

Previous Episode

Marketing To Parents And Achieving High Conversion Rates - Brooke Shapiro - Amazon Legends - Episode #268

Join us for an enlightening podcast episode featuring Brooke Shapiro, a marketing expert with 15+ years of experience in guiding startups, particularly in the kid/baby/parent-focused space. Discover the keys to successfully marketing to parents and boosting conversion rates on platforms like Amazon. Brooke emphasizes the importance of addressing parents' pain points, showcasing before-and-after results, and maximizing A+ content to convey your product's value effectively. Brooke is not just a marketing pro; she's also the founder of "Sprinkles Parents," a platform providing education, activities, and resources for families with kids under 5 years old. Learn how your brand can benefit from focus groups, testimonials, sampling, and sponsorships with Sprinkles Parents. In her free time, Brooke co-hosts the delightful "Let’s Spoon" podcast, where they explore all things ice cream. Beyond her professional work, her most important role is being a dedicated mom to Jace (2018) and Rayna (2020), who face challenges with Charcot Marie Tooth. Brooke's mission is to help brands connect with families, ensuring both brands and parents can thrive. Tune in for invaluable insights into effective parenting marketing and creating a brand that resonates with families. Don't miss this engaging episode – like, share, and subscribe now!
Takeaways:

Highlight Before and After Transformation: Show before and after pictures, specifically illustrating the positive changes your product can make in parents' lives.
Identify Pain Points: Understand the pain points parents experience, such as the high cost of childcare, diapers, and education. Tailor your marketing to address these specific concerns.
Cost vs. Value: Parents are willing to pay more for products that they believe provide value, especially if it solves a problem they're facing, such as helping their child sleep better.
Resale Value: Highlight the potential resale value of your products, especially for baby and kids' items, as parents may want to recoup some of their expenses later.
Community Building: Building a sense of community among parents can be a valuable marketing strategy. Parents often seek advice and support from others in similar situations.
Quality Over Cost: Emphasize the quality and long-term benefits of your product rather than simply competing on price.

Quote of the Show:
Parents' pain points are the key to successful marketing. Show how your product helps parents sleep, save time, and save money. If you can communicate this visually and in your copy, you'll set yourself up for more success.
Links :
Website: www.Brookeshapiro.com

LI: https://www.linkedin.com/in/brookeshapiro/

Email: [email protected]

Offer:

Would love for them to join my Marketing on the Fly program.
Want To Level Up Your Business? Register With Our Sponsors

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Next Episode

Amazon's Secret Programs - Ankur Garg - Amazon Legends - Episode #270

Discover the secrets of Amazon's hidden programs with our guest, Ankur K Garg (AKG). With over a decade of experience in brand building and innovative startups, AKG shares his insights into these clandestine initiatives. As a seasoned corporate strategist and marketing expert, he sheds light on how these programs can drive remarkable growth in brand recognition, marketing presence, and customer loyalty. Tune in to learn from AKG's exceptional track record in enhancing sales, leads, and profits through Amazon's secret programs. Explore the world of Creative Services Consulting, Social Media Marketing, and Brand Strategy with our esteemed guest and uncover the strategies that can transform your Amazon selling experience. Don't miss this opportunity to unlock the hidden potential of Amazon's secret programs!
Takeaways:

Buy Box Importance: Maintaining the Buy Box is crucial for sellers as it significantly impacts sales. Amazon sometimes removes sellers from the Buy Box, even if they are the sole seller for a product, leading to a loss in sales.
Amazon Renewed: Sellers should be aware of programs like Amazon Renewed, which can affect their sales performance and Buy Box eligibility.
Amazon Litigation Team: Amazon has a specialized litigation team that can help sellers address issues beyond regular trademark infringement. It's a resource for more complex problems that affect sellers' revenue.
Trademark Infringement Reporting: Amazon has a mechanism for reporting trademark infringements, where unauthorized sellers can be taken down within three business days.
Utilize Amazon's Resources: Amazon has various departments and teams that can assist sellers, from the Brand Registry to specialized litigation teams. Sellers should utilize these resources to their advantage.
PPC Advertising: Consider using Amazon's PPC (Pay-Per-Click) advertising to promote your products and increase visibility, but monitor and adjust your campaigns regularly to maximize ROI.
Fulfillment Method: Choose between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) based on your business needs, but understand the associated costs and requirements.

Quote of the Show:
There are many programs at Amazon to help you succeed. But you have to ask the right questions. Amazon reps won't offer until you inquire. It's like car sales—ask for what you want, and they'll help. There are specific programs for different ethnic business owners too, designed to make you thrive. Links :
Contact Links: