![All Things Private Practice Podcast - Episode 97: Lead With Curiosity to Effect Change [featuring Michael Ashford]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/2ee735aa9cc1eba242802190a100d854873d596208e84c909b00592c8bedebb8.avif)
Episode 97: Lead With Curiosity to Effect Change [featuring Michael Ashford]
Explicit content warning
08/05/23 • 36 min
How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking.
During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad.
People need the autonomy to make decisions when change is being illicit-ed, and "facts don't solve fights."
I discuss my former gambling addiction, how hellacious it was, and how I was able to pull myself out of it.
We talk about how you can go from feeling extremely confident to feeling like "I know absolutely nothing" in a matter of moments.
Michael and I discuss failure, our own definitions of it, and how it can sometimes feel like, "The End." I personally think that failure, a dose of humility, and a little bit of self-doubt are absolutely crucial, personally and professionally.
This episode is deep, and we talk about some really profound existential experiences, including the importance of community and connection.
Top 3 reasons to listen to the entire episode:
- Understand how society often rewards certainty, but true growth and change come from embracing curiosity, approaching challenges with an open mind, seeking out new perspectives, and exploring different solutions.
- Learn how to reframe failure and imposter syndrome as a learning experience to tap into our resilience and uncover new opportunities for growth.
- Identify ways to build a network of diverse, supportive, and trusted individuals who can provide feedback, guidance, and support during difficult times.
It takes courage to face failure and impostor syndrome, especially when society tells you to seek certainty and avoid failure. However, if you lead with curiosity, embrace vulnerability and exploration, and welcome changes in your life, you'll be more likely to have greater personal growth and entrepreneurial success.
More about Michael:
Michael Ashford is a communications explorer and a tireless optimist. He has spent years researching leadership, conflict communications, and how to overcome political and social polarization in an effort to chart a path to help us bridge divides, communicate well, and find more common ground. Michael is the Director of Marketing at a Denver-based software company, The Receptionist, as well as a podcaster, a two-time TEDx speaker, and what he calls an "independent journalist" as a shoutout to his former career as a newspaper editor.
Grab a free trial of The Receptionist for iPad, with an extra free month for signing up.
Michael's Website: thereceptionist.com/privatepractice
-------------------------------------------------------
ğŸ�TMï ̧� Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast
ğŸ�TMï ̧�Spotify: atppod.com/spotify
ğŸ�TMï ̧�Apple Podcasts: atppod.com/apple
ğŸ�TMï ̧�Google Podcasts: atppod.com/google
🗠̈ï ̧� Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding
----------------------------
Mentioned in this episode:
A Thanks to Our Sponsor, The Receptionist for iPad!
I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check i...
How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking.
During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad.
People need the autonomy to make decisions when change is being illicit-ed, and "facts don't solve fights."
I discuss my former gambling addiction, how hellacious it was, and how I was able to pull myself out of it.
We talk about how you can go from feeling extremely confident to feeling like "I know absolutely nothing" in a matter of moments.
Michael and I discuss failure, our own definitions of it, and how it can sometimes feel like, "The End." I personally think that failure, a dose of humility, and a little bit of self-doubt are absolutely crucial, personally and professionally.
This episode is deep, and we talk about some really profound existential experiences, including the importance of community and connection.
Top 3 reasons to listen to the entire episode:
- Understand how society often rewards certainty, but true growth and change come from embracing curiosity, approaching challenges with an open mind, seeking out new perspectives, and exploring different solutions.
- Learn how to reframe failure and imposter syndrome as a learning experience to tap into our resilience and uncover new opportunities for growth.
- Identify ways to build a network of diverse, supportive, and trusted individuals who can provide feedback, guidance, and support during difficult times.
It takes courage to face failure and impostor syndrome, especially when society tells you to seek certainty and avoid failure. However, if you lead with curiosity, embrace vulnerability and exploration, and welcome changes in your life, you'll be more likely to have greater personal growth and entrepreneurial success.
More about Michael:
Michael Ashford is a communications explorer and a tireless optimist. He has spent years researching leadership, conflict communications, and how to overcome political and social polarization in an effort to chart a path to help us bridge divides, communicate well, and find more common ground. Michael is the Director of Marketing at a Denver-based software company, The Receptionist, as well as a podcaster, a two-time TEDx speaker, and what he calls an "independent journalist" as a shoutout to his former career as a newspaper editor.
Grab a free trial of The Receptionist for iPad, with an extra free month for signing up.
Michael's Website: thereceptionist.com/privatepractice
-------------------------------------------------------
ğŸ�TMï ̧� Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast
ğŸ�TMï ̧�Spotify: atppod.com/spotify
ğŸ�TMï ̧�Apple Podcasts: atppod.com/apple
ğŸ�TMï ̧�Google Podcasts: atppod.com/google
🗠̈ï ̧� Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding
----------------------------
Mentioned in this episode:
A Thanks to Our Sponsor, The Receptionist for iPad!
I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check i...
Previous Episode
![undefined - Episode 96: Web Design Demystified: Clear, Content-Rich, SEO-Friendly Therapy Websites [featuring Daniel Fava]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/b8dd57e1f9a2b5a524a283f47a1ef832a0adcd63075362ab14ac02833522beeb.avif)
Episode 96: Web Design Demystified: Clear, Content-Rich, SEO-Friendly Therapy Websites [featuring Daniel Fava]
Web design, SEO, and Captivating Content Creation doesn't always come naturally to mental health therapists in Private Practice.
Hell, we didn't learn this stuff in grad school, which means that mostly everyone's content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google visibility.
During this episode, I talk with Daniel Fava of Private Practice Elevation, about why it's so important to understand how to create a website that not only stands out but actually ranks in Google searches.
We talk about actual strategies that you can immediately implement that will help you stand out, increase your SEO, and optimize your website and directory pages.
Top 3 reasons to listen to the entire episode:
- Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.
- Identify ways to make your website a safe space and establish a connection with potential clients.
- Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.
If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.
More about Daniel Fava:
Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract the clients they love so they can scale their businesses and create the life they desire. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA, with his wife Liz, and two energetic boys. When he’s not working, he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
Check out Daniel's free ebook: 5 Things Every Private Practice Owner Can Fix on Their Website in the Next Week to Increase Clients
Daniel's Website: privatepracticeelevation.com
-------------------------------------------------------
🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast
🎙️Spotify: atppod.com/spotify
🎙️Apple Podcasts: atppod.com/apple
🎙️Google Podcasts: atppod.com/google
🗨️ Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding
----------------------------
Mentioned in this episode:
A Thanks to Our Sponsor, Heard!
Visit the website for Heard here & get your 1st month free! Make sure to use code ATPP @ Checkout
A Thanks to Our Sponsor, The Receptionist for iPad!
Visit the website for The Receptionist for iPad here!
Mentioned in this episode:
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day fre...
Next Episode
![undefined - Episode 97: Lead With Curiosity to Effect Change [featuring Michael Ashford]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/f7095383a5ac92e86af4ad8ea7c846fc824223c0a356784bce611a3fbee4daee.avif)
Episode 97: Lead With Curiosity to Effect Change [featuring Michael Ashford]
How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking.
During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad.
People need the autonomy to make decisions when change is being illicit-ed, and "facts don't solve fights."
I discuss my former gambling addiction, how hellacious it was, and how I was able to pull myself out of it.
We talk about how you can go from feeling extremely confident to feeling like "I know absolutely nothing" in a matter of moments.
Michael and I discuss failure, our own definitions of it, and how it can sometimes feel like, "The End." I personally think that failure, a dose of humility, and a little bit of self-doubt are absolutely crucial, personally and professionally.
This episode is deep, and we talk about some really profound existential experiences, including the importance of community and connection.
Top 3 reasons to listen to the entire episode:
- Understand how society often rewards certainty, but true growth and change come from embracing curiosity, approaching challenges with an open mind, seeking out new perspectives, and exploring different solutions.
- Learn how to reframe failure and imposter syndrome as a learning experience to tap into our resilience and uncover new opportunities for growth.
- Identify ways to build a network of diverse, supportive, and trusted individuals who can provide feedback, guidance, and support during difficult times.
It takes courage to face failure and impostor syndrome, especially when society tells you to seek certainty and avoid failure. However, if you lead with curiosity, embrace vulnerability and exploration, and welcome changes in your life, you'll be more likely to have greater personal growth and entrepreneurial success.
More about Michael:
Michael Ashford is a communications explorer and a tireless optimist. He has spent years researching leadership, conflict communications, and how to overcome political and social polarization in an effort to chart a path to help us bridge divides, communicate well, and find more common ground. Michael is the Director of Marketing at a Denver-based software company, The Receptionist, as well as a podcaster, a two-time TEDx speaker, and what he calls an "independent journalist" as a shoutout to his former career as a newspaper editor.
Grab a free trial of The Receptionist for iPad, with an extra free month for signing up.
Michael's Website: thereceptionist.com/privatepractice
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🎙️Listen to more episodes of the All Things Private Practice Podcast
🎙️Spotify
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🗨️ Join the free Empowered Escape FB Community
🗨️ Join the free All Things Private Practice FB Community
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Thanks to Our Sponsors: The Receptionist for iPad!
I want to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/pri...
All Things Private Practice Podcast - Episode 97: Lead With Curiosity to Effect Change [featuring Michael Ashford]
Transcript
PATRICK CASALE: Hey everyone, you're listening to another episode of the All Things Private Practice Podcast. I'm your host, Patrick Casale. I'm joined today by my friend and colleague, Michael Ashford. He is the Director of Marketing at thereceptionist.com or the Receptionist for iPad. And he is also, I just learned this, a TEDx Speaker Coach out in Colorado. So, really cool to have you here, and really excited to talk about the topic that we're going to talk about today.
MICHAEL ASHFO
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