All Things Private Practice Podcast

Becoming a published author feels pretty daunting. Where do you even start? How do you actually see it through?

During this episode, I talked with Nicole Arzt for the second time. She's the person behind the incredibly funny "Psychotherapy Memes."

I know for myself, I have 3 different book drafts, all sitting in Google Docs, waiting for me to circle back to them at some point.

Nicole talks about the process of becoming a published author, how to work through all of the insecurities and self-doubt, and the concept of "just getting going."

During this episode, we discuss:

• The vulnerability of the publishing process
• Do I even have anything to say that people would read?
• How the hell do I get published?
• How do I monetize my book?
• Tips and strategies on just getting started

More about Nicole:

Nicole Arzt is a practicing psychotherapist in Southern California. In her work, she has worked with a wide variety of individuals, couples, and families. Her clinical emphasis lies in treating substance use, eating disorders, and complex trauma.

An accomplished author, Nicole contributes to numerous mental health organizations. She owns Soul of Therapy LLC, a writing and SEO business for therapists. She is also the founder of Psychotherapy Memes, a global community of more than 125,000 followers. Psychotherapy Memes aims to provide a comedic outlet for coping with the many challenges associated with this field.

In addition, Nicole enjoys consulting and speaking with new therapists about working in mental health. She's been featured on several podcasts and has been the keynote speaker for several events around the country. She currently facilitates the Prelicensed Group on the Teletherapist Network.

Her debut book, Sometimes Therapy Is Awkward, is available wherever books are sold.

Nicole's website: www.psychotherapymemes.com

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ğŸ�TMï ̧� Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast

ğŸ�TMï ̧�Spotify: atppod.com/spotify

ğŸ�TMï ̧�Apple Podcasts: atppod.com/apple

ğŸ�TMï ̧�Google Podcasts: atppod.com/google

🗠̈ï ̧� Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding

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Mentioned in this episode:

A Thanks to Our Sponsor, Heard!

I would also like to thank Heard for sponsoring this episode. Doing your own accounting as a self-employed therapist is stressful. I get it because I've been there. When I first started my private practice, I wasn't sure how much to save for taxes or how quarterly taxes worked. I didn't want to fuck up and get in trouble with the IRS. That's why I'm so glad I found Heard, the financial back office for therapists. Through easy-to-use software and awesome support, they help therapists manage their bookkeeping, taxes, payroll, and more, with affordable monthly and annual plans. They even help therapists set up a bank account, form a business entity, and open a retirement plan. Schedule a free consultation today at joinheard.com/atpp and get your first month for free.

Visit the website for Heard here & get your 1st month free!

A Thanks to Our Sponsor, The Receptionist for iPad!

I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for...

It can be really easy for new entrepreneurs to get caught in a comparison trap and uphold these one-dimensional expectations and standards around what it means to be successful.

Many new entrepreneurs are often under the belief that success is measured by meeting grand goals and making tons of money, but the reality is that success holds a different meaning for everyone, and if you structure your business and lifestyle to match your values, you will be able to create a business that, no matter how much money you make or many vacations you take, will be truly fulfilling.

If you are at the place where you wonder what's next and if you're "doing entrepreneurship the right way," then this episode is for you.

In this episode, I talk with Amber Lyda, psychologist and moderator of the Online Therapists Facebook Group.

Top 3 reasons to listen to the entire episode:

1. Identify different ways to measure success and avoid the comparison trap.
2. Understand that it is okay to say no to things that don't align with your values and that not jumping on trends doesn't mean that you will be lacking.
3. Learn ways that a therapist can evolve their entrepreneurial ventures over time, from butt-in-the-seat therapy to the skies the limit.

It's important for therapist entrepreneurs to embrace the idea that entrepreneurship is a journey and not a destination. As they grow and evolve, it's okay to pivot their business and services to better align with their passions, values, and goals. Being open to change and evolution can lead to even greater success, opportunities, and fulfillment in their entrepreneurial journey.

Message from Amber:

Hi. I’m Amber Lyda. I’m a psychologist who, for YEARS, let my inner Go-Getter trample all over my inner Life-Haver. I found a way to continue to do the work I LOVED without sacrificing the life I wanted.

I left my agency job and started an ONLINE-ONLY cash pay therapy practice... and then I built a side hustle... which turned into my primary hustle. Now I help other therapists do the same!

I coach, consult, and teach courses to help therapists get clear on the life they want to have and how to get there. Whether it’s...

• training them to build their own online therapy practice,
• marketing to private pay clients (yes, across state lines!),
• or coaching them through finding their other passions and turning them into profits,

I help therapists Dream Big and Live Better.

Email me and share where you are in your dream building and what you need to move forward!

Facebook: Online Therapists Group

Amber's Website: amberlyda.com

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🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast

🎙️Spotify: atppod.com/spotify

🎙️Apple Podcasts: atppod.com/apple

🎙️Google Podcasts: atppod.com/google

🗨️ Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding

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Mentioned in this episode:

A Thanks to Our Sponsor, Owl Practice!

Visit the website for Owl Practice here!

A Thanks to Our Sponsor, The Receptionist for iPad!

Visit the website for The Receptionist for iPad here!

Mentioned in this episode:

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic ...

How is change truly affected and sustained? This may feel like a big, existential question, but one that is certainly worthy of asking.

During this episode, I talk with Michael Ashford, director of marketing at The Receptionist for iPad.

People need the autonomy to make decisions when change is being illicit-ed, and "facts don't solve fights."

I discuss my former gambling addiction, how hellacious it was, and how I was able to pull myself out of it.

We talk about how you can go from feeling extremely confident to feeling like "I know absolutely nothing" in a matter of moments.

Michael and I discuss failure, our own definitions of it, and how it can sometimes feel like, "The End." I personally think that failure, a dose of humility, and a little bit of self-doubt are absolutely crucial, personally and professionally.

This episode is deep, and we talk about some really profound existential experiences, including the importance of community and connection.

Top 3 reasons to listen to the entire episode:

1. Understand how society often rewards certainty, but true growth and change come from embracing curiosity, approaching challenges with an open mind, seeking out new perspectives, and exploring different solutions.
2. Learn how to reframe failure and imposter syndrome as a learning experience to tap into our resilience and uncover new opportunities for growth.
3. Identify ways to build a network of diverse, supportive, and trusted individuals who can provide feedback, guidance, and support during difficult times.

It takes courage to face failure and impostor syndrome, especially when society tells you to seek certainty and avoid failure. However, if you lead with curiosity, embrace vulnerability and exploration, and welcome changes in your life, you'll be more likely to have greater personal growth and entrepreneurial success.

More about Michael:

Michael Ashford is a communications explorer and a tireless optimist. He has spent years researching leadership, conflict communications, and how to overcome political and social polarization in an effort to chart a path to help us bridge divides, communicate well, and find more common ground. Michael is the Director of Marketing at a Denver-based software company, The Receptionist, as well as a podcaster, a two-time TEDx speaker, and what he calls an "independent journalist" as a shoutout to his former career as a newspaper editor.

Grab a free trial of The Receptionist for iPad, with an extra free month for signing up.

Michael's Website: thereceptionist.com/privatepractice

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ğŸ�TMï ̧� Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast

ğŸ�TMï ̧�Spotify: atppod.com/spotify

ğŸ�TMï ̧�Apple Podcasts: atppod.com/apple

ğŸ�TMï ̧�Google Podcasts: atppod.com/google

🗠̈ï ̧� Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding

----------------------------

Mentioned in this episode:

A Thanks to Our Sponsor, The Receptionist for iPad!

I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check i...

In this episode, I talked with Jessica Harris, LCSW and business coach for therapists, about her journey from building a thriving private pay group practice to selling it to focus solely on empowering other therapists through her coaching.

Key Takeaways:

1. Transitioning with Strategy: Jessica reveals how she successfully sold her group practice while ensuring continuity and support for her team, opting to sell it to a trusted colleague rather than a faceless firm.
2. Balancing Passion and Practicality: Learn from Jessica's experience of balancing a booming coaching business with the demands of running a group practice, and how she decided to follow her true passion.
3. Importance of Mindset: Jessica emphasizes the critical role of mindset in business growth and shares how trusting her intuition has led to continuous success in her entrepreneurial journey.

More about Jessica:

Jessica Harris is an LCSW and business coach for therapists growing a private pay practice. After building a thriving private pay group practice—where she hired six therapists and consistently attracted 5-10 full-fee clients weekly—Jessica sold her therapy practice to focus solely on empowering other therapists to get cash-pay clients. She now dedicates herself to coaching therapists through her 12-week program, designed to help therapists simplify marketing and fill their caseload with cash-pay clients. Jessica is on a mission to help therapists everywhere create financial abundance and achieve their dream lives while making a meaningful impact in the world.

• Website: empoweringtherapists.com
• Facebook: facebook.com/groups/privatepaytherapy
• Instagram: instagram.com/empoweringtherapists
• Free 3 step guide to get cash pay clients: freebie.empoweringtherapists.com/vsl

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Thanks to Our Sponsors: The Receptionist for iPad & Alma!

✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for ...

Therapists tend to struggle with money, setting rates, and understanding the value of what they offer. Hey... We never had business training, so it makes sense. : (

How many times have you answered a phone call from a potential client and said "My rate is 150, but my sliding scale is 30-150?" Your own anxiety caused you to immediately offer a sliding scale without being asked for one.

The mental health profession is crucial, necessary, and undervalued. We as a profession tend to be our own worst enemies when understanding the value that we offer.

We all have our own money traumas, fears, cultural narratives...

As a therapist and entrepreneur who used to have a GIGANTIC gambling addiction, money has always been triggering.

Whether you are saying...

• You don't deserve to make money
• You don't get into this field to make money
• Talking about money makes me uncomfortable
• Charging money goes against my values

If you're a licensed therapist, then you have...

• At least a masters degree
• Thousands of hours towards your licensure
• Continuing ed hours
• Student loan debt
• Thousands of supervision hours

Yet you still can't understand that your time is valuable. We don't charge for 60-minute increments of our time. We charge for the transformation.

If you're still reading this, ask yourself how much you spend on your own self-care and what it does for you?

Most people say something like "I spend $100/week on a massage + tip."

• It makes me feel relaxed
• It's my me-time
• It's self-care
• It helps with pain and anxiety

As therapists, we offer ^^^ and muchhhhhhhhhhhhh more.

Let's start to understand that we are allowed to charge fees, enforce cancellations and no-shows, and more importantly, MAKE MONEY AND HELP PEOPLE SIMULTANEOUSLY!

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🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast

🎙️Spotify: atppod.com/spotify

🎙️Apple Podcasts: atppod.com/apple

🎙️Google Podcasts: atppod.com/google

🗨️ Join the All Things Private Practice FB Community: www.facebook.com/groups/privatepracticebuilding

----------------------------

Mentioned in this episode:

A Thanks to Our Sponsor, The Receptionist for iPad!

I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

Visit the website for The Receptionist for iPad here!

Mentioned in this episode:

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred ...