All Things Fitness Marketing

In order to generate more leads, you need to have an effective marketing plan in place.

Here are Miles top 5 tips to generate more leads in 2025:

Tip 1: Have a clear marketing message. You and your entire team should be able to answer concisely: who you help and how your gym helps them.

At INTENT91, our own personal training gym, we specialise in helping those over 40, increase their strength, fitness, reduce aches and pains and boost their energy levels in our friendly, non-intimidating personal training gyms.

Tip 2: Pick a platform and dominate it. Whether that be paid ads, organic Instagram or something else. Your entire marketing strategy should be focused on helping that main platform grow.

Tip 3: Consistency is key. You need to stick with your target audience and become the go to SGPT gym that helps people in your specific niche.

Tip 4: You have to ask people to consistently buy from you. No one particularly likes this part, but it is essential for your gym to grow.

Tip 5: Have a good sales process. At the end of the day, your gym will fail if no one buys from you. A good CRM is a good place to start, making your entire sales process seamless.

Listen to this podcast to go in detail for each step, leaving you with a good strategy to generate more leads in 2025.

If you want more help generating leads in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Instagram is an untapped marketing tool that can help your SGPT gym to stand out from the crowd, and has been a game changer for us at our own personal training gyms, INTENT91.

Consistently posting social media content that resonates with your target audience can help you to generate new leads and build a strong connection with the clients that you already have.

If your gym marketing already includes Meta ads and email marketing, then you need to have your Instagram up to date so that prospects can see that you are actively helping clients to solve the same problems that they have.

If you’re doing all of these things but still not getting the leads that you want, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

You need to ask better questions in your sales calls so that you can reduce the number of objections that you face.

Here is the sales call framework that George uses to reduce the amount of objections that we face at our own personal training gyms, INTENT91.

1) Doctor frame: asking a series of questions to effectively diagnose the problems that they are having.

Ask the prospect: What is their goal? Why is this important to them? What have you tried before?

2) Echo: repeat back what your prospects say so that they feel heard and understood.

3) Felt feelings: find out why the prospect feels they need to change now, why does the pain of making the change outweigh the pain of staying the same?

4) Missing assets: What does the prospect feel that they need to help them overcome the problems that they are facing.

It is really important to make sure to use the language that the prospect uses to deal with their problems.

5) Map offer: present your offer to the prospect and how it can help them to solve their pain.

For example, if a prospect says that they don't know where to start, then say that you will provide them with guidance every session.

Do not just list the features that your gym has! The prospect wants to know what specific elements of your gym can help them with their problems, they don’t care about any other features.

If you need help generating prospects to help in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

For SGPT gym owners, ranking on Google is critical to generating consistent leads without relying solely on paid advertising. Here are 3 key SEO strategies to improve your gym’s search engine ranking:

1. Optimise Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local SEO. Ensure your gym’s profile is fully updated with accurate business details, professional photos, and consistent Google reviews. A well-optimised profile improves search rankings and builds trust with potential members searching for small group personal training gyms in their area.

2. Use the Right Keywords on Your Website
To rank for SGPT-related searches, your website must include relevant keywords like “personal training,” “small group personal training,” and “personal trainer near me.” Having a dedicated personal training services page and regularly updating your site with blog content about strength training, fitness programs, and gym success stories helps Google recognise your business as a relevant local result.

3. Improve Website Performance
A slow or poorly optimised website can hurt your rankings. Ensure your gym website loads quickly by compressing large images, optimising videos, and removing unnecessary elements. Your site must also be mobile-friendly, as most gym prospects search on their phones. Checking for broken links and updating old content every six months will keep your site performing well in search rankings.

Bonus SEO Tip:
Publishing high-quality blogs on topics like strength training, personal training benefits, and fitness success stories positions your website as an authoritative resource. The more relevant content you provide, the higher Google will rank your gym for local fitness searches.

If you need help optimizing your website and improving your gym’s SEO, then reach out to us at [email protected], visit hamperagency.co.uk, or dm @hamperagency on Instagram.

Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:

1) Not Charging Enough

Most gyms set prices so low that even 150 members only delivers marginal revenue—insufficient to cover taxes, staff, or owner freedom.

Reverse‐engineer your desired income and set a price point that sustains you at realistic membership levels.

2) Over‐Complicating Your Model

For example, if you’re offering one‐to‐one, small‐group, classes, and more, it creates confusion for prospects and complexity in sales.

Instead, focus on a single, compelling front‐end offer until you’ve mastered marketing, sales, and delivery of that product.

3) Not learning the art of sales

Sales are the oxygen for every business, so it’s time to take them seriously.

Develop sales frameworks: train discovery questions, practice active listening, mirror prospects’ language, and track conversion KPIs to continually refine your approach.

And remember, talk about benefits, not features!

If you’re ready to charge what you’re worth, clarify your model and learn proven sales advice, then reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.