3 Tips for Improving SEO

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02/03/25 • 12 min

For SGPT gym owners, ranking on Google is critical to generating consistent leads without relying solely on paid advertising. Here are 3 key SEO strategies to improve your gym’s search engine ranking:

1. Optimise Your Google Business Profile
Your Google Business Profile is one of the most powerful tools for local SEO. Ensure your gym’s profile is fully updated with accurate business details, professional photos, and consistent Google reviews. A well-optimised profile improves search rankings and builds trust with potential members searching for small group personal training gyms in their area.

2. Use the Right Keywords on Your Website
To rank for SGPT-related searches, your website must include relevant keywords like “personal training,” “small group personal training,” and “personal trainer near me.” Having a dedicated personal training services page and regularly updating your site with blog content about strength training, fitness programs, and gym success stories helps Google recognise your business as a relevant local result.

3. Improve Website Performance
A slow or poorly optimised website can hurt your rankings. Ensure your gym website loads quickly by compressing large images, optimising videos, and removing unnecessary elements. Your site must also be mobile-friendly, as most gym prospects search on their phones. Checking for broken links and updating old content every six months will keep your site performing well in search rankings.

Bonus SEO Tip:
Publishing high-quality blogs on topics like strength training, personal training benefits, and fitness success stories positions your website as an authoritative resource. The more relevant content you provide, the higher Google will rank your gym for local fitness searches.

If you need help optimizing your website and improving your gym’s SEO, then reach out to us at [email protected], visit hamperagency.co.uk, or dm @hamperagency on Instagram.

If you need help optimizing your website and improving your gym’s SEO, then reach out to us at [email protected], visit hamperagency.co.uk, or dm @hamperagency on Instagram.

Previous Episode

5 Tips to Improve Your Website

Your gym’s website is essential for helping you to generate more leads.

Here are Miles top 5 tips to improve your website:

Tip 1: Declutter your website. Less is more.

When anyone goes onto a website, they scan it for information, no one reads every line of text.

If your website is not scannable and has too much information, it will overwhelm the prospect, causing them to leave your website and bounce back to Google.

To stop prospects from leaving your website, have simple information that can easily be scanned in a few seconds.

Tip 2: Don’t use stock images.

Having images of your gym with clients that are your target audience will increase the chances of prospects booking a call because you clearly show yourself as a place that helps people just like them.

Tip 3: Social proof.

This builds from point 2, you need to have proof that your gym has helped people that are just like your prospects.

Litter your website with testimonials, Google reviews and anything else that provides proof that you help people with the same problems as your prospects.

Tip 4: Clear call to action.

The worst thing that you can do is not provide clear and obvious steps that your prospect can take to join your gym.

No prospect will go on a wild goose chase to find out how to take next steps, they will simply leave your website!

Every page of your website should have a clear CTA, like “book a call”, that shows prospects where next steps can be taken.

Tip 5: Talk about benefits, not features.

Showcasing your features on your website provides reasons for prospects not to join your gym. For instance, showing your timetable gives prospects a reason not to join if a time they would like is unavailable.

You can’t change a prospect's mind if you don’t get them on a sales call!

So, talk about the benefits of your gym instead, to provide prospects with reasons to jump on a sales call to find out more.

Finally, a bonus tip: Tell your story.

People love to support brands that they care about. So, add an about page on your website about who you are, who your coaches are and how you got to the position that you are in now.

Sharing your gym’s unique story adds personality to your website.

Apply these tips to take your website to the next level in 2025.

If you need help generating leads to your website, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Next Episode

SGPT Gym Owner Replacement Ladder

So many SGPT gym owners feel stuck in the day-to-day of running their business, unable to have the time to focus on how to grow their gym.

But, it doesn’t need to be this way. By using the SGPT Gym Owner Replacement Ladder, you can delegate responsibilities to focus on the strategic growth of your gym.

Here are the 5-steps to climb the ladder:

1) Delegate Administrative Tasks: Hire a personal assistant to manage emails, invoicing, and member onboarding/offboarding. Document processes to ensure consistency.

2) Delegate Your Service: Recruit and train coaches to handle client sessions. Develop detailed guides to maintain service quality.

3) Delegate Your Marketing: Once admin and coaching are delegated, concentrate on marketing strategies or consider outsourcing. Establish clear brand guidelines to ensure consistency.

4) Delegate Your Sales: Handle sales personally until the business can support a dedicated salesperson. Create effective scripts and training materials for future sales staff.

5) Delegate Your Leadership: Once all major roles are covered, the final step is stepping back from day-to-day leadership. This may involve hiring a gym manager to take over decision-making.

By following this framework, you can build a self-sustaining business, allowing you to focus on growth and enjoy greater freedom.

If you need experts to take care of the marketing for your SGPT gym to let you climb higher up the ladder, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.