3 Biggest Mistakes SGPT Gym Owners Make

Explicit content warning

04/21/25 • 13 min

All Things Fitness Marketing

Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:

1) Not Charging Enough

Most gyms set prices so low that even 150 members only delivers marginal revenue—insufficient to cover taxes, staff, or owner freedom.

Reverse‐engineer your desired income and set a price point that sustains you at realistic membership levels.

2) Over‐Complicating Your Model

For example, if you’re offering one‐to‐one, small‐group, classes, and more, it creates confusion for prospects and complexity in sales.

Instead, focus on a single, compelling front‐end offer until you’ve mastered marketing, sales, and delivery of that product.

3) Not learning the art of sales

Sales are the oxygen for every business, so it’s time to take them seriously.

Develop sales frameworks: train discovery questions, practice active listening, mirror prospects’ language, and track conversion KPIs to continually refine your approach.

And remember, talk about benefits, not features!

If you’re ready to charge what you’re worth, clarify your model and learn proven sales advice, then reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.

Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:

1) Not Charging Enough

Most gyms set prices so low that even 150 members only delivers marginal revenue—insufficient to cover taxes, staff, or owner freedom.

Reverse‐engineer your desired income and set a price point that sustains you at realistic membership levels.

2) Over‐Complicating Your Model

For example, if you’re offering one‐to‐one, small‐group, classes, and more, it creates confusion for prospects and complexity in sales.

Instead, focus on a single, compelling front‐end offer until you’ve mastered marketing, sales, and delivery of that product.

3) Not learning the art of sales

Sales are the oxygen for every business, so it’s time to take them seriously.

Develop sales frameworks: train discovery questions, practice active listening, mirror prospects’ language, and track conversion KPIs to continually refine your approach.

And remember, talk about benefits, not features!

Previous Episode

3 Reasons Why Every Gym Needs a CRM

Using a CRM has been a game changer for allowing us to scale effectively to 4 sites at INTENT91, our own personal training gym.

Here’s 3 reasons why every SGPT gyms needs to have a CRM:

1) Improving Lead-to-Sale Conversion
– A CRM automates follow-ups and ensures no lead slips through the cracks.
– When we switched from spreadsheets to a CRM at INTENT91, our conversion rates soared because every contact was managed efficiently.

2) SavIng Time Through Automation
– Manual entry and constant data updates are a drain on your resources.
– Automating these tasks frees your team to focus on high-value activities like sales calls and strategy, rather than administrative work.

3) Systemising Your Business
– A CRM creates a structured playbook for onboarding staff, managing leads, and communicating with prospects.
– This systemisation allowed us to scale INTENT91 from one gym to four, streamlining processes and ensuring consistency across the board.

If you need help implementing an effective CRM that is specifically designed for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.