Building an Effective Landing Page

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03/17/25 • 9 min

At HAMPER, we know from testing at INTENT91, our own personal training gym, that landing pages are key to generating quality leads and, ultimately, more sales.

Here are Miles 3 tips for creating a high‐converting landing page:

Tip 1: Optimise What’s Above the Fold

Use an image of someone in your target demographic

Align your copy with your ad messaging to reinforce who you help.

Ensure a prominent call‐to‐action is visible so prospects can easily take the next step.

Tip 2: Integrate Authentic Social Proof

Leverage real testimonials and Google reviews to build trust with your prospects.

Feature key social proof elements—such as a 5‐star review badge with the number of reviews you have above the fold and more indepth client testimonials below the fold

Tip 3: Focus on Benefits, Not Features

Highlight the tangible benefits your gym offers—improved health, increased confidence, and overall well‐being—rather than just listing features like equipment or facilities.

Use authentic images, reviews, and testimonials to ensure your landing page remains true to your brand.

If you’re ready to transform your landing pages, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.

At HAMPER, we know from testing at INTENT91, our own personal training gym, that landing pages are key to generating quality leads and, ultimately, more sales.

Here are Miles 3 tips for creating a high‐converting landing page:

Tip 1: Optimise What’s Above the Fold

Use an image of someone in your target demographic

Align your copy with your ad messaging to reinforce who you help.

Ensure a prominent call‐to‐action is visible so prospects can easily take the next step.

Tip 2: Integrate Authentic Social Proof

Leverage real testimonials and Google reviews to build trust with your prospects.

Feature key social proof elements—such as a 5‐star review badge with the number of reviews you have above the fold and more indepth client testimonials below the fold

Tip 3: Focus on Benefits, Not Features

Highlight the tangible benefits your gym offers—improved health, increased confidence, and overall well‐being—rather than just listing features like equipment or facilities.

Use authentic images, reviews, and testimonials to ensure your landing page remains true to your brand.

If you’re ready to transform your landing pages, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.

Previous Episode

We Sold 40 Trials in One Month at a Single Gym

At just one of our own personal training gyms, INTENT91, we managed to sell 40 six-week trials in December. We say this not to brag, but to show what’s possible at your own SGPT gym.

Here are 3 ways that we managed to achieve this success:

1: Relentless Paid Ads & Consistency
12 months of consistent paid ads and messaging. While other gyms eased off during the holidays, we kept our foot on the gas at INTENT91, ensuring our audience was fully warmed up.

2: Structured Sales & Follow‐Up
A robust sales process is critical. By ensuring that someone was always available to follow up on every lead—whether via phone or in‐person meetings—the team converted every opportunity quickly and efficiently.

3: Consistent Messaging Across Channels
Sticking to one specific demographic and a clear message across ads, emails, and organic content built trust and engagement. This unified approach turned leads into quality trial sales, setting the stage for long‐term membership conversions.

If you want to implement these strategies in your SGPT gym, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.

Next Episode

We Tested Google Ads at our SGPT Gym

We recently tested Google Ads at INTENT91, our own personal training gym, and here’s what we learned:

High‐Intent Leads with Limited Volume
– Our January test spent £1,402 on search campaigns and generated 15 leads (about £93 per lead).
– Although these leads show strong intent, the overall volume remains lower compared to other channels.

The Importance of Alignment
– Many search queries, like "personal trainer near me," often attract prospects interested in one-to-one training rather than small group sessions.
– Misalignment between your offer and what prospects are searching for can hinder conversion rates.

Cost Considerations and Multi‐Channel Strategy
– Google Ads can be more expensive, so relying solely on them might require a higher spend to hit your sales targets.
– Running Google Ads alongside Meta campaigns, email marketing, and organic outreach can help balance your lead flow and improve overall performance.

Keep Testing and Refining
– The success of Google Ads depends on factors like location, timing, and your specific offer.
– Consistent testing and refinement are essential to determine if Google Ads fit into your broader marketing strategy.

For help with your marketing strategy, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.

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