Crush YOUR Marketing in 2025
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12/30/24 • 23 min
For your SGPT gym to be successful, you need to have a clear marketing strategy.
Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:
First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.
Second, stop trying to go viral on Instagram as a brick and mortar gym. Getting followers and likes from someone in America will not help your gym to grow. Instead, focus on using Instagram as a shop window for your gym, attracting local people that resonate with your brand.
Third, become an expert on Meta ads, or hire someone that is already an expert - like us at HAMPER! Paid ads are a cost and time effective way to attract people to your gym. However, you need to make sure that who you help and how you help them is clear, otherwise your ads will fail!
Fourth, a good website. If you’re targeting someone over the age of 30, chances are they will use Google to research your gym after seeing an ad. You are losing so many prospects if you don’t have a good website with an obvious next step like “schedule a call”.
Finally, make sure that you have a good front end offer that resonates with your target audience. Something like a 30 Day New Year Kickstarter is great if you’re targeting beginners looking to get into the gym, but not so much if you are a HYROX gym. So, adjust your messaging to tailor to your audience.
If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.
For your SGPT gym to be successful, you need to have a clear marketing strategy.
Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:
First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.
Second, stop trying to go viral on Instagram as a brick and mortar gym. Getting followers and likes from someone in America will not help your gym to grow. Instead, focus on using Instagram as a shop window for your gym, attracting local people that resonate with your brand.
Third, become an expert on Meta ads, or hire someone that is already an expert - like us at HAMPER! Paid ads are a cost and time effective way to attract people to your gym. However, you need to make sure that who you help and how you help them is clear, otherwise your ads will fail!
Fourth, a good website. If you’re targeting someone over the age of 30, chances are they will use Google to research your gym after seeing an ad. You are losing so many prospects if you don’t have a good website with an obvious next step like “schedule a call”.
Finally, make sure that you have a good front end offer that resonates with your target audience. Something like a 30 Day New Year Kickstarter is great if you’re targeting beginners looking to get into the gym, but not so much if you are a HYROX gym. So, adjust your messaging to tailor to your audience.
If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.
Previous Episode
Rounding up the Year at HAMPER
You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.
We are so grateful to be able to have the opportunity to share our knowledge of how to run and market a successful SGPT gym, skills that we developed at our own personal training gyms, INTENT91.
From Meta marketing, including Facebook ads, to organic social media and scaling your gym, we have covered a range of valuable gym business topics on the podcasts this year. We can’t wait to share even more valuable content with you in 2025!
Thank you again to the SGPT gym owners that we have worked with, we have loved seeing so many personal training gyms thrive.
If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.
Next Episode
How to Generate More Leads in 2025
In order to generate more leads, you need to have an effective marketing plan in place.
Here are Miles top 5 tips to generate more leads in 2025:
Tip 1: Have a clear marketing message. You and your entire team should be able to answer concisely: who you help and how your gym helps them.
At INTENT91, our own personal training gym, we specialise in helping those over 40, increase their strength, fitness, reduce aches and pains and boost their energy levels in our friendly, non-intimidating personal training gyms.
Tip 2: Pick a platform and dominate it. Whether that be paid ads, organic Instagram or something else. Your entire marketing strategy should be focused on helping that main platform grow.
Tip 3: Consistency is key. You need to stick with your target audience and become the go to SGPT gym that helps people in your specific niche.
Tip 4: You have to ask people to consistently buy from you. No one particularly likes this part, but it is essential for your gym to grow.
Tip 5: Have a good sales process. At the end of the day, your gym will fail if no one buys from you. A good CRM is a good place to start, making your entire sales process seamless.
Listen to this podcast to go in detail for each step, leaving you with a good strategy to generate more leads in 2025.
If you want more help generating leads in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.
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